Hasta La Creative!

Em um relatório divulgado hoje ao público, a Motion Picture Association of America (MPAA) confirmou que pela primeira vez na História o número de assinantes de serviços de streaming no mundo superou o de TV a cabo. Enquanto a quantidade de pessoas com pacotes da segunda opção sofreu uma queda de 2% e encontra-se na …

O post Número de assinaturas de serviços de streaming já é maior que as de TV a cabo no mundo apareceu primeiro em B9.

Desde que começou a arriscar em uma programação original e vintage, a HBO é elogiada pela qualidade de produção de suas séries e como elas foram algumas das grandes responsáveis pela tal “nova era de ouro” da TV estadunidense. São comentários inclusive que passam muitas vezes pelas comparações com o cinema, desde o famoso slogan …

O post Filme da série “Deadwood” ganha trailer e data de lançamento apareceu primeiro em B9.

A National Geographic preparou um álbum completo com sons do oceano para a sua campanha especial do Dia Internacional da Água, comemorado amanhã, 22/03. Assim como os discos de qualquer artista, o álbum está disponível nas principais plataformas de streaming: Spotify, Deezer, Tidal e Apple Music. Para alertar sobre as consequências da poluição das águas …

O post National Geographic lança álbum com sons do oceano para Dia Internacional da Água apareceu primeiro em B9.

Demorou um ano, três meses e seis dias, mas no último dia 20 de março a Disney enfim concluiu seu plano e fechou a compra dos estúdios da 21st Century Fox por impressionantes 71,3 bilhões de dólares. E enquanto a indústria sente os primeiros impactos da aquisição do momento da empresa do Mickey e a …

O post Comercial da FOX celebra compra da Disney como um “novo começo” apareceu primeiro em B9.

A assistente digital do Bradesco, que leva o nome de BIA (Bradesco Inteligência Artificial) acaba de alcançar o total de 100 milhões de interações com clientes, funcionários e demais interessados, desde o início de sua operação no final de 2016. De acordo com o comunicado da empresa, 75% dessas interações ocorreram nos últimos 12 meses. …

O post BIA, assistente digital do Bradesco, chega a 100 milhões de interações apareceu primeiro em B9.

Facebook Inc. disclosed a flaw on its social network that made passwords of hundreds of millions of users visible to employees and said the issue has now been fixed.

During a security review in January, Facebook found that the passwords were stored in a readable format, against its security procedures, but that they were never visible to anyone outside of the company. Most of the accounts affected were using Facebook Lite, a version of the app designed for emerging markets. The company said it hasn’t found evidence this access was abused.

The revelation is just the latest smudge on the company’s already spotty data-security record. Facebook is still grappling with the fallout of several major security issues from last year, including the most prominent scandalrevealed in March 2018involving information on tens of millions of users shared with political consultancy Cambridge Analytica. (Here’s a timeline of Facebook’s very bad 2018.) That disclosure resulted in various government probes around the world. In the fall, millions of users also had personal information accessed via a breach.

Continue reading at AdAge.com

Electronic Arts Inc. is leading an index of video-game publishers to the highest in more than two months as new data Thursday suggests digital game spending worldwide has grown.

Gamers spent $8.2 billion on digital titles across console, personal computer and mobile devices in February, a 2 percent increase year-over-year, according to statistics from Nielsen’s SuperData Research. EA climbed as much as 8.1 percent to its highest in a month, Activision Blizzard Inc. rose as much as 4.8 percent and Take-Two Interactive Software Inc. gained 3.5 percent.

The uptick in spending coincides with the rising amount of dollars being poured into the industry as competition among publishers increases and tech giants want more of gamers’ free time.

Continue reading at AdAge.com

After her keynote at Adweek’s Elevate: AI event this morning at Carnegie Hall, we caught up with IBM Watson CMO Michelle Boockoff-Bajdek. We asked her about Watson’s long-running relationship with Jeopardy!, including the AI-powered computer’s 2010 appearance on the show. Watson was among the thousands of well-wishers who reached out to host Alex Trebek following…

(TrendHunter.com) Experiential marketing tactics are key when it comes to facilitating a brand identity that will resonate with the consumer in a meaningful way. With new technology constantly coming up on the horizon,…

Months after tapping Colin Kaepernick, who made a name for himself protesting racial injustice, to frontline its marketing campaign, Nike is now facing a lawsuit alleging race discrimination by a former employee. Ahmer Inam, who had worked at the sportswear giant as a senior director of advanced analytics, claims in a suit filed earlier this week U.S. Circuit Court in Multnomah County Oregon that he faced race discrimination during his time as an employee.

During his three years at Nike, Inam, who is from New Delhi, India, alleges he received “disparate treatment based upon his race, color and national origin,” according to the suit, which also claims he was paid less than white peers, denied promotions in favor of a white colleague, and subjected to “hostile and intimidating treatment.” Inam tried to report the issues to Nike CEO Mark Parker last year.

“This case reveals the hypocrisy of Nike’s marketing effort to portray itself as a champion of diversity,” says Dana Sullivan, the Buchanan Angeli Altschul & Sullivan lawyer representing Inam, noting that her client was treated “like a second-class citizen because of his race.” She notes that after Inam raised concerns internally, Parker “left him hanging for months and left him no alternative but to leave the company.”

Continue reading at AdAge.com