Babyshop: The Gift of Mom

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Refuge: Father

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Abusive relationships rarely start out bad. At some point, they turn. Read from top to bottom this poem presents a happy, family relationship. But when read from bottom to top, it reveals the hidden horrors of abuse.

Tribeca Film Festival: Great Stories Are Timeless – Tribeca Film Festival

Video of Great Stories Are Timeless – Tribeca Film Festival

Europe Adopts Tough New Online Copyright Rules Over Tech Industry Protests

The strict copyright law will require Google and other technology companies to compensate musicians, authors and news publishers.

If I knew then what I know now … I'd embrace failure


If I knew then what I know now is a series of bylines from small agency executives about the lessons they learned in building their shops.

There is no shortage of stories romanticizing the advertising industry or campaigns that have been elevated to lore.

But what the business books don’t often tell you is that there is far more to be learned from failure than from success. If I could impart a few words of advice to my 28-year-old self when I started Levelwing, I would tell myself to truly embrace setbacks, learn quickly and take action.

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Wayfair bets on brick-and-mortar with first store


Like many of its newer online competitors, Wayfair is doubling down on brick-and-mortar by opening its first permanent store. The Natick, Massachusetts-based outpost will open its doors to shoppers this fall.

The store will offer a “new way” for consumers to shop the brand, according to Niraj Shah, CEO, co-founder and co-chairman of Wayfair. On a recent conference call with analysts, Shah compared the value of a storefront to the value of a TV ad that tells a story in a way that online text ads cannot. “We think stores and in-person interaction, considering the breadth of what we offer and the high-touch service experience we offer, we think there are certain things you can do in a store,” he said on the call.

Wayfair, which generated $6.8 billion in net revenue last year, is in good company. A host of direct-to-consumer retail startups are expanding by opening their first stores as customers expect brands to be able to meld the online experience with a physical shop. Wedding company Zola is currently running a pop-up shop in New York City through April, while lingerie seller Lively and sneaker brand Greats both opened stores last year.

Continue reading at AdAge.com

Apple Touts Its New Streaming Service With a 5-Minute Deluge of Brilliant Talent

Anybody here heard of Steven Spielberg? Justin case there was the slightest bit of lingering doubt about whether Apple TV+ plans to be a major force in the streaming content market, the tech giant has trumpeted the fall arrival of its new subscription service with a dazzling five-minute ad, that features a veritable who’s who…

On the Adweek Podcast: Being a Woman in Advertising and Media

In honor of Women’s History Month, we brought together a group of Adweek ladies to talk about what it’s really like to be a woman in the media industry. On this week’s episode of the Adweek podcast Yeah, That’s Probably an Ad, digital projects manager Aneya Fernando is joined by tech reporter Ann-Marie Alcantara and…

Inclusivity Issues Are Prominent in All Industries—Even at Women-Centric Companies

Industries viewed as catering to men have long faced accusations of excluding women. In the past year alone, the esports industry and professional sports leagues have worked to overcome the perception that their advertising and marketing dollars are aimed squarely at men. With women making up 49 percent of Super Bowl LII’s viewership, those questions…

The Facebook Ban Hammer Struck Inauthentic Behavior in Iran, Russia, Macedonia, Kosovo

Facebook’s efforts to strike inauthentic behavior from its platform continued with the removal of 2,632 pages, groups and accounts connected to Iran, Russia, Macedonia and Kosovo. Head of cybersecurity policy Nathaniel Gleicher said in a Newsroom post that there was no evidence of links between the bad actors, but they used similar tactics, such as…

Budweiser and Spike Lee Pay Homage to Jackie Robinson for the 100th Anniversary of His Birth

Ahead of opening day festivities across Major League Baseball on March 28, Budweiser is debuting a new campaign celebrating the 100th anniversary of the birth of the most important player in MLB history. The campaign, which was envisioned and executed by Dentsu Aegis Network with Isobar handling creative and Vizeum on media, follows the Jan….

GroupM Hires Nielsen Alum as Global Chief Product and Data Officer

WPP’s GroupM has hired data mining pioneer Amit Seth as its global chief product and data officer. In the role, Seth will lead product development and foster strategic data partnerships for the network. He will report to global CEO Kelly Clark and work with a team of developers, engineers and data scientists across GroupM’s agencies…

Road and Transport Authority Dubai: Tailgating Kills

Road and Transport Authority Dubai Print Ad - Tailgating Kills
Road and Transport Authority Dubai Print Ad - Tailgating Kills
Road and Transport Authority Dubai Print Ad - Tailgating Kills

Tailgating on the roads is not a rare sight in the UAE, and despite repeated warnings by police, motorists continue this kind of dangerous behavior.

It ranks among the top three reasons behind fatal accidents. We created a print campaign with a simple and dire message: When you tailgate, you’re putting the lives of your innocent people in danger.

All Charges Dropped Against ‘Empire’ Actor Jussie Smollett

Chicago prosecutors dropped all charges against the “Empire” actor, who had been accused of staging a hate crime attack on himself to gain publicity.

Spike Lee directs a Jackie Robinson ad for Budweiser


Budweiser is trying to gain cultural cachet by hooking up with Spike Lee for a campaign celebrating Jackie Robinson, who was born 100 years ago.

Lee directed a 3-minute film narrated by Robinson’s daughter, Sharon Robinson, that highlights how Robinson broke baseball’s color barrier in 1947. The film mixes vintage footage with scenes reenacting black people gathering at bars and listening to Robinson’s Brooklyn Dodgers games on the radio. They are drinking Budweiser, of course. The film also includes present-day activists such as Amanda Nguyen, author of “The Sexual Assault Survivors Bill of Rights,” and Dustin Ross, an LGBTQ advocate.

The film will run as a 60-second TV spot that will air during Major League Baseball’s Opening Day on Thursday and in ballparks across the country. Anheuser-Busch InBev-owned Budweiser is an official MLB sponsor. The film is part of a broader campaign that will include print, digital and out-of home advertising. Budweiser will also sell limited-edition Jackie Robinson “42” aluminum bottles during the MLB season. The brew will donate 42 cents from every bottle sold to the Jackie Robinson Foundation.

Continue reading at AdAge.com

The Washington Post’s AR Experience Reveals How Cherry Blossoms Bloom

For the first time, The Washington Post’s branded content company, BrandStudio, built an augmented reality experience that can be viewed outside of the publication’s mobile app. By making it viewable in a browser, the experience of watching cherry blossoms bloom–which was built for client MGM–can be seen on iOS and Android devices, said Annie Granatstein,…

OMD U.S. Names Performance Marketing Veteran First Chief Media Officer

Omnicom Media Group (OMG)-owned OMD U.S. has named George Manas as its first chief media officer and president, effective April 1. He will join from OMG’s performance marketing division Resolution Media, where he was president, a role that allowed him to often work alongside OMD leadership and brand teams. The appointment follows OMD’s recent decision…

To Compete With Apple and Amazon, All Marketers Need to Rewire Their Thinking

The smartphone has rewired our perceptions, blurring the line between personal and work. This collective rewiring means businesses must rethink what they’re selling, and not just products or professional services but also values and intangible experiences. Brands of all types need to be humanized. Today, we are not just using the same device for everything;…

Meet 5 Recruiters Shaking Up the Advertising Industry

Recruiters spend their time hunched over resumes and pouring over portfolios to make sure they find the perfect candidate for the company or the client they’re working with. While the five recruiters on this list all perform these tasks exceptionally well, they also add some of their own touches along the way. Here’s a bit…

Why Tech Companies Are at Fault for Poor-Quality Digital Advertising

As low-quality ads clog the web and our feeds, brands have come under fire. The expectation is that they need to create better and more meaningful work, and digital advertising will be fixed. Poor online advertising isn’t the result of sloppy brand marketing, however, it’s the result of platform ad models. The economics of distribution…