Mar 26

To Compete With Apple and Amazon, All Marketers Need to Rewire Their Thinking

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The smartphone has rewired our perceptions, blurring the line between personal and work. This collective rewiring means businesses must rethink what they’re selling, and not just products or professional services but also values and intangible experiences. Brands of all types need to be humanized. Today, we are not just using the same device for everything;…

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