Tradus.com is an online marketplace for heavy machinery which recently launched in Germany, The Netherlands, Romania and Poland. For their first campaign we needed an eye-catching idea with lasting impact, one that shows what they do, at first sight.
So, we transformed the iconic search bar into the same vehicles Tradus sells on their platform.
Tradus.com is an online marketplace for heavy machinery which recently launched in Germany, The Netherlands, Romania and Poland. For their first campaign we needed an eye-catching idea with lasting impact, one that shows what they do, at first sight.
So, we transformed the iconic search bar into the same vehicles Tradus sells on their platform.
Indians love to end their meal with desserts. They are known for their sweet tooth. Even if they are diabetic, they still give in to their craving for sweets.
Nothing can be done to treat the sweet tooth of Indians. Thankfully there is Vogo to manage the Post Prandial Hyperglycemia efficiently.
Indians love to end their meal with desserts. They are known for their sweet tooth. Even if they are diabetic, they still give in to their craving for sweets.
Nothing can be done to treat the sweet tooth of Indians. Thankfully there is Vogo to manage the Post Prandial Hyperglycemia efficiently.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.
A few highlights: Mixed martial artist and boxer Conor McGregor says “You can lead an Irishman to water, but don’t try and put it in his whiskey” in an ad for his Proper No. Twelve Irish whiskey. TaxSlayer says “When stress tries to slay you, slay back.” And Hardee’s serves up another installment in its continuing campaign starring actor David Koechner as “Ron,” a very enthusiastic Hardee’s restaurant manager.
WPP shares rose more than 7 percent at the open of the U.S. stock market on Friday morning after the world’s largest agency holding company posted revenues for the fourth quarter and full year that appear to be improving, if slowly. For 2018, WPP reported like-for-like revenue, excluding pass-through costs, declined only 0.4 percent to…
While Amazon’s decision to back out of a planned second headquarters in New York’s Long Island City left locals cheering, not at all New Yorkers were happy with Jeff Bezos’ decision. Some of the city’s top business and government leaders made that abundantly clear in today’s New York Times thanks to a full-page ad signed…
Anheuser-Busch reported its fourth-quarter results earlier this week. The company saw 4.8 percent revenue growth during the fiscal year of 2018 and 5.3 percent growth during the quarter. Following the release of the results, Adweek caught up with Anheuser-Busch InBev’s U.S. CMO, Marcel Marcondes, to learn more about the company’s evolving strategy, how it has…
Is there anything these days that can’t be accessed, managed or controlled by a smartphone? From staying connected with work to starting our cars, our mobile devices have become the figurative (and sometimes very literal) key to how we move through daily life. To say that we’re obsessed with our smartphones doesn’t quite encapsulate just…
For a long time, the way that our industry measures the value of pop-ups, activations and events has needed an update. Brands aren’t satisfied with seeing a long line of attendees wrapped around the block. Spoiled by the benefits of calculating online ROI, they want proven value for physical experiences, too. Our solution has been…
As Major League Soccer (MLS) heads into the 2019 season, the league is experimenting with new partners in the hopes that it will reach fragmented audiences with new, exclusive material on the devices they are using to consume content. It’s a move that could shape the way the league approaches its distribution rights in three…
Amazon’s Dash buttons, the stick-around-your-house-to-tap-to-reorder buttons for consumer packaged goods (CPG), are now only available digitally. The physical iteration was perhaps ahead of its time–in fact, when Dash buttons were announced on March 31, 2015, there was some speculation they were an April Fools’ joke. By 2016, however, Amazon announced CPG companies had heartily embraced…
Just when you think you’ve got the Millennials all figured out, here comes my generation to complicate things all over again. If marketing to Generation Z seems a bit daunting to you, don’t worry. Here are five tips for connecting:
1. Meet us where we liveon social mediabut be careful where you step.
Anyone who has spent time on Twitter or Instagram knows that this can be difficult territory for marketers. On the one hand, you want to be fun and relatable, but on the other hand, it’s sometimes difficult to know which posts will go viral and which will offend us or make us cringe (you don’t want to end up on reddit’s FellowKids). So, don’t create content for content’s sake, or try to incorporate your product into every trend to get attention (because it may not be the positive kind). No one is going to follow you if your posts aren’t worth seeing, but if you use a dead meme, or use a meme incorrectly, you’re going to come off as cringey, not clever. Get to know your audience and develop a voice. An easy way to do this is to follow-back big fans of your product. It’s win-winyou get to see what your ideal customer posts, and they’re often excited enough by your follow-back to post positive content about your company.
The world as we know it has changed, and continues to change – the world of business, banking and investment is no exception. There is no denying that the competition in traditional banking channels has turned up a notch, led primarily through innovation. But there is also no denying that many of the challenges facing clients are unique to this day and age and the rulebook has yet to be written on how to solve them.
Investec Bank’s understanding of the zeitgeist and its implications has played a pivotal role in the launch of its new brand campaign. Research conducted by the bank showed that there were many topics causing concern or uncertainty among their clients. Based on these diverse themes, the campaign acknowledges and addresses five tensions and the human role is reducing the complexity in them: Time, technological disruption, data protection and privacy, overwhelming investment options and volatility.
Conceptualized and created by Ogilvy South Africa, Investec’s first cross-business, fully integrated marketing campaign ‘Partner with Out of the Ordinary’ has launched to the market.
The cornerstone of the campaign is a 60-second film, featuring a stirring, provocative monologue delivered by a lead protagonist (played by British actor Nicholas Pinnock). He journeys confidently through a world at once familiar and strange, populated by people moving frantically with the crowd, chasing the next fad or drawn into the orbit of charlatans.
But through it all, our protagonist remains calm and assured, finally revealing himself as the partner you need in these complex and confusing times: “You are not alone here. You have a partner made of blood, flesh and bone here.” He crosses over from this chaotic space into the calm of a stylised ‘search bar’, ready to help answer the myriad of questions that these out of the ordinary times provoke.
This same search bar device is carried through to the online component of the campaign, centered on a website www.partnerwithinvestec.com. Here, users are invited to scroll through a wealth of questions on topics both relevant and urgent to anyone trying to figure out how best to approach their own banking, business and personal wealth challenges. Each of the campaign questions is addressed in the form of a concise monologue, delivered by the protagonist of the main film piece, accompanied by helpful links to over 60 in-depth content pieces which explore the campaign themes further in the form of articles, videos and audio pieces as well as related Investec service offerings. The content covers diverse issues including privacy and data protection; today’s overwhelming array of investment options; managing volatility; taking advantage of longer lifespans while coping with ever greater demands on our time; and positioning oneself on the right side of technological disruption.
In recent years, Latin American movement, especially LGBTQ and feminists, began to denounce that the Spanish language was sexist. The grammatical rule of these language, unlike other languages ??in the world, indicates that words in the plural are always masculine, leaving out the other genres involved in mixed groups of individuals. These movements began to promote the use of gender neutral Spanish, generating a broad debate in the whole society.
In this context, FOX Premium would launch the new series “Pose”, composed of more than 120 transgender actors and actresses. In this way, when subtitling the series, the brand decided to do so in the Spanish that included them all. We worked side by side with LGBTQ and feminist associations that promoted neutral language in order to change that grammatical rule of Spanish, analyzing the groups characters scene by scene. In groups of male characters, they were “todos”; in groups of female characters, they were “todas”; but in groups of mixed individuals (women and men, cisgender and / or transgender), they were “todes”.
The idea positioned FOX Premium as the first television and streaming brand to support neutral language, generating wide acceptance among its target and minorities and great visibility in the big Spanish-language newspapers and news. This decision ignited the debate on gender diversity throughout Latin America, naming “Pose” as the first series to dare to change the rules of Spanish.
WPP saw a slightly better-than-expected performance in 2018, but the holding company said it is earing up for a tough year ahead during a call with investors today to discuss its fourth-quarter and full-year 2018 results.
The world’s largest holding company said it is making progress in the three-year turnaround plan it unveiled in December which relies on a structure with fewer companies; a stronger focus on what clients want rather than off-the-shelf offerings; and an investment in creativity, tech and talent.
In a Friday morning call with New York analysts, WPP CEO Mark Read said the major clients it lost in 2018 will start to affect the holding company’s numbers in the first part of the year. Those client losses last year included American Express media and creative duties for Ford Motor Co., which shifted to agencies outside the holding company.
When you first create a TikTok account, the video-sharing application will automatically assign you a username. However, you have the ability to change the username the app gives you. Our guide will show you how this is done. Note: These screenshots were captured in the TikTok app on iOS. Also note, you can only change…
Twitter continues to tinker with ways to improve conversation on its platform, and the latest feature uncovered in testing enables users to hide replies to their tweets. Developer and blogger Jane Manchun Wong discovered the feature and shared screenshots in a tweet. Twitter is testing replies moderation. It lets you to hide replies under your…
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