Noticing a trend among its readers for “one stop wellness,” Well + Good is partnering with Athleta on a new conversation series that will further diversify the brand’s revenue streams and expand what they can offer editorially to their audience. The digital media outlet and retailer are kicking off the series on Saturday with their…
Mike Trout may be the most celebrated player in baseball right now, and he’s certainly the most compensated, with the record-breaking, 12-year, $426 million extension deal he recently signed with the Los Angeles Angels. But he’s no Gene Kelly, by his own admission. Trout stars with Indianapolis Colts quarterback Andrew Luck in a new “Disco…
Bustle Digital Group purchased The Outline, its latest acquisition of a handful of digital media companies. Financial details were not disclosed. BDG will bring on board The Outline’s CEO and editor in chief, Joshua Topolsky, as well as as its editorial, technology and revenue teams. Founded in 2016, The Outline has since honed in on…
Many companies have begun to recognize the benefits of a remote work environment, including access to top talent, increased productivity, reduced costs and other advantages. For women, specific advantages like location and schedule flexibility can make a huge difference when choosing careers. In a world where the gender gap and gender bias still exist, remote…
Did you know TikTok allows you to share a link to your profile outside of the application? Our guide will show you how this works. Note: These screenshots were captured in the TikTok app on iOS. Step 1: Tap the profile icon in the bottom-right corner of the screen. Step 2: Tap the three dots…
Social messaging platform Twitter announced the latest in a string of executive hires this week, bringing on Katie Ford as its new global head of brands. She had been chief client officer at Amobee, an independent platform combining social, programmatic and TV services to provide “streamlined, advanced media planning capabilities” to ad buyers. Prior to…
Major League Baseball and the music management company Red Light Management are investing $6 million into the artificial intelligence platform Satisfi Labs. Satisfi Labs’s latest round of funds, announced today, will help to build out the New York-based company’s chatbot services for the sports, entertainment and tourism sectors. MLB and Red Light join existing investors…
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend!
When Xaxis global CEO Nicolas Bidon talks about his company, he talks about becoming an “outcome” media operation. As part of WPP and GroupM, Xaxis is a billion-dollar businessarguably the world’s largest programmatic media and tech platformboasting some 3000 clients across 47 markets. The evolution to an outcome-based focus, Bidon says, represents a shift away from traditional metrics like CPMs, which he describes as crude, to more specific business goalsall with an assist from emerging tech like artificial intelligence.
Society is changing in regard to what “beauty” really means and, as a result, the beauty industry is facing new challenges when it comes to marketing.
One of the biggest evolutions in the beauty industry is the drive toward more natural ingredients from sustainable sources. Buying products that are all-natural, environmentally friendly and cruelty-free is important to many consumers today, and it’s a way that people identify themselvesthey feel proud to use products they believe in.
And it’s not just natural ingredients that consumers are cravingit’s all things relating to natural beauty, from hair care to skincare and everything in between. Communities of color have helped drive this change by seeking out brands that offer a wider variety of products to fit their needs. Brands that move toward greater inclusivity, where products are tailored to meet the needs of more diverse communities, simply better reflect the society and culture we live in today.
competitive:
Creative Circle:
Our client, in the health & wellness space, is looking for a Hands on Design Manager to join their team FULLTIME.In this role you will be working with
San Diego, California
In the past two years, several of broadcast TV’s top creators–including Shonda Rhimes, Ryan Murphy and Kenya Barris–have been lured to streaming services like Netflix with lucrative new deals. Others, however, have continued to thrive on broadcast TV. One of those is Mike Schur, who’s now executive producing three NBC comedies: The Good Place (one…
Forget your grandma’s Vegas–this isn’t even your big sister’s. Palms Resort Casino is out today with a sweeping new campaign after a $690 million overhaul to the property itself. And it has enlisted a small army of current celebrities–from music, film, fashion, food, sports and art–to help make the case that it’s not like the…
At the Adobe Summit in Las Vegas this week attendees are being transported back to the 1990s. This activation produced by Giant Spoon and marking the 25th anniversary of the first banner ad reminds marketers how much easier it is to create and place an online campaign today than it was in 1994. Take a…
On the grassy outskirts of Dublin Airport, across the looping service roads that bring millions of travelers to the gleaming gates of Terminals 1 and 2, there’s a massing of gray hangars the traveling public might not notice. One of them is home to International Aerospace Coatings, or IAC, which, as its name suggests, is…
Print
CAFE REGISTRADO
It’s a campaign whose main goal was to perform more as an art exhibit than just an ad, because, as they told us, to make a good coffee and prepare it is a artisanal process.
Advertising Agency:Geometry, Buenos Aires, Argentina
Ceo:Karina Aiello
CCO:Tony Waissmann
Executive Creative Directior:Claudio Giovaneli Zaia
Creatives Directors:María Luján Donaire, Hernán Damilano
Copy:Rodrigo Sarmiento
Art Director:David Namer
Illustrator:David Namer
Client:Pablo Lopelosa
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
New York Mayor Bill de Blasio calls it a “floating eye-sore.” Officials are annoyed by a huge billboard barge cruising the city’s rivers with LED advertising screens on board, and now the city has filed a lawsuit against Ballyhoo Media, the company behind it.
Television data and analytics company Samba TV entered into a partnership with Twitter to help measure the social network’s effectiveness in driving tune-in. The initiative will provide programmers with insights tying engagement on Twitter to tune-ins to primetime broadcast and cable TV programming, over-the-top streaming originals and sporting events such as games from the National…
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend!
When Xaxis CEO Nicholas Bidon talks about his company, he talks about becoming an “outcome” media operation. As part of WPP and GroupM, Xaxis is a billion-dollar businessarguably the world’s largest programmatic media and tech platformboasting some 3000 clients across 47 markets. The evolution to an outcome-based focus, Bidon says, represents a shift away from traditional metrics like CPMs, which he describes as crude, to more specific business goalsall with an assist from emerging tech like artificial intelligence.
(TrendHunter.com) The Waterloft and Naturecruiser are a pair of truly extraordinary solar-powered floating homes that are designed to make it easier than ever for people who spend substantial amounts of time on lakes…
Em busca de estabelecer vantagens competitivas e discursos que tenham afinidade com públicos específicos, marcas têm enganado o consumidor, seja com storytelling fantasioso, seja com ausência do famoso ‘reason to believe’* em seus produtos
O post Sede por se posicionar tem gerado branding mentiroso apareceu primeiro em B9.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
