Feb
27
Tech Fix: Samsung Galaxy S10 Plus Review: A $1,000 Smartphone With Compromises
Posted in: UncategorizedDespite being an excellent phone with an innovative wide-angle camera, Samsung’s new flagship device lags Apple in biometrics.
Feb
27
White House Bars 4 U.S. Journalists From Trump’s Dinner With Kim in Hanoi
Posted in: UncategorizedThe Associated Press and the White House Correspondents’ Association denounced the restriction on journalists’ access to a meeting between the president and North Korea’s autocratic leader.
Feb
27
Pokemon announces new games and characters (cue fans going wild)
Posted in: Uncategorized
Gamers trying to catch ’em all will soon have three more Pokmon on their lists.
The new Pokmon will be featured in Nintendo’s eighth-generation games, “Sword” and “Shield,” announced Wednesday. The news came on the company’s self-proclaimed Pokmon Day, a celebration of the debut of the first two Pokmon games in 1996.
It’s the brand’s first new game generation since Generation 7 hit screens in late 2016, and the first series designed exclusively for the Nintendo Switch. The Switch, a flexible console that can be handheld or stationary, came out in early 2017.
Feb
27
Ryan Reynolds Reveals the Method Acting and Personal Sacrifices Behind Detective Pikachu
Posted in: UncategorizedRyan Reynolds has a strong public persona, an immediately identifiable personal brand–dry, egotistical, quick-witted and slightly oblivious–that he has unleashed on his audiences to promote project after project. Most recently, his signature self mockery is on display in a new video posted to the actor’s personal YouTube channel to help promote Pokemon: Detective Pikachu, in…
Feb
27
Tech We’re Using: Limiting Your Digital Footprints in a Surveillance State
Posted in: UncategorizedTo protect himself and his sources from prying eyes in China, Paul Mozur, a technology reporter in Shanghai, leaves just an “innocent trace” of digital exhaust.
Feb
27
Watch the newest commercials on TV from McDonald's, Shipt, Hershey's and more
Posted in: Uncategorized
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.
A few highlights: Hershey’s tells the story of a 94-year-old man named Bob likes to give away Hershey bars in another in a series of ads with the tagline “heartwarming the world.” McDonald’s hypes its addition of bacon to its menu classics, including the Big Mac. And Shipt explains how its professional shoppers will shop for everything from organic apple sauce to books to birthday cakes in a spot with the tagline “We bring the store to your door.”
Feb
27
Pizza Hut, FedEx test delivery by robot: Marketer's Brief
Posted in: Uncategorized
Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to eschultz@adage.com.
New Balance has opened a pub in London. Yes, the running shoe marketer. Find out why below, along with how Anheuser-Busch InBev is trying to capitalize on day drinking with a new beer. But first, some pizza bot news.
Don’t forget to tip your bot
Feb
27
DSW bets nail salons in shoe stores will lure millennial women
Posted in: Uncategorized
Nothing like a fresh pedicure to show off a new pair of sandals. At least, that’s what DSW Inc. is banking on as it tries to accelerate shoe sales by adding nail services inside more of its stores.
The retailer said Wednesday it’s adding nail salons to five shoe stores this year in Washington, Austin, Texas; and Dublin, Ohio. DSW began testing the concept in 2017 in two locations in its headquarters city of Columbus, Ohio.
Offering a broader range of goods and services is the name of the game in retail as consumers demand more experiences as they shop. And drawing in millennials is key to that strategy, according to DSW Chief Executive Officer Roger Rawlins. He said while millennial women make up about a quarter of the company’s customer base, they have accounted for half the patrons at the nail salons.
Feb
27
Yet Another DTC Brand Debuted in Target Stores Earlier This Month
Posted in: UncategorizedAs more direct-to-consumer brands test bricks-and-clicks strategies, many are finding a home, if not a guiding hand, at one of the nation’s biggest retailers: Target. The retailer recently made a series of moves that are appealing not only to direct-to-consumer brands, but to its customer base. On Monday, Target announced several new clothing lines, including…
Feb
27
Faced With Economic Uncertainty, Optimism Among Marketers Is at a 7-Year Low
Posted in: UncategorizedMarketers are feeling less optimistic about their work in the wake of a slowing economy, the newly-published CMO Survey reveals. The survey, which is co-sponsored by the American Marketing Association, Deloitte and Duke University’s Fuqua School of Business, asked 323 marketing executives about the industry and the sentiments of those working within it. Results showed…
Feb
27
A Dark and Gripping PSA Shows How ‘Boys Will Be Boys’ Breeds Toxic Masculinity
Posted in: UncategorizedThe roots of toxic masculinity and gender violence run deep in “Boys Don’t Cry,” an affecting short film from Canadian social-advocacy group White Ribbon, agencies Bensimon Byrne and Narrative, and Academy-award nominated documentary director Hubert Davis. Told in gripping quick-cut style, the narrative packs plenty of punches–literally and figuratively–into its 3-minute runtime, taking us through…
Feb
27
WPP Hires Walmart’s Chief People Officer as Retailer Pulls Digital Ad Business From Agency
Posted in: UncategorizedJacqui Canney will join WPP as global chief people officer, effective June 1. She is currently chief people officer and executive vice president at Walmart, where she leads efforts to attract, retain and develop talent for the retail behemoth. Canney will now take her expertise to WPP, reporting to CEO Mark Read. She replaces Mark…
Feb
27
Para UEFA Champions League, Heineken brinca com “aquele momento” que você perde o gol
Posted in: Uncategorized
A Heineken apresenta no próximo dia 07/03, sua nova campanha de divulgação da UEFA Champions League, que marca o 14º ano de parceria entre a cerveja e o campeonato. Para esta temporada, a marca chamou o ex-jogador italiano e campeão mundial Andrea Pirlo para estrelar os comerciais que retratam dois momentos diferentes. O mais legal, …
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Feb
27
Netflix exibe final alternativo de “Diário de uma Paixão” e ninguém está curtindo
Posted in: Uncategorized
Ninguém está entendendo (ou concordando) com a decisão da Netflix UK em exibir um final alternativo de “Diário de Uma Paixão”. O romance de 2004, que nos arranca litros de lágrimas, termina com a morte de Noah (Ryan Gosling) e Allie (Rachel McAdams), já velhinhos e de mãos dadas depois que Allie, que sofre de …
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Feb
27
Caixa de Histórias 161 – O Guardador de rebanhos
Posted in: Uncategorized
Nesta semana recebemos Henry Bugalho pra contemplar a existência natural de “O Guardador de rebanhos” de Fernando Pessoa. ======== OUÇA Download | iTunes | Feed ======== COMPRE O LIVRO Amazon ======== COMENTADO NO EPISÓDIO CdH16 – Poemas de Álvaro de CamposCanal do Henry no Youtube ======== FALE CONOSCO. Email: caixadehistorias@b9.com.br. Facebook: www.facebook.com/caixadehistoriaspodcast. Twitter e Periscope: …
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Feb
27
Ariana Grande se tornou a mulher mais seguida do Instagram
Posted in: Uncategorized
Superando Selena Gomez, que tem 146,32 milhões de seguidores, a cantora americana Ariana Grande acaba de se tornar a personalidade feminina com o maior número de seguidores do Instagram. Ariana ultrapassou Selena por algumas dezenas de milhares e agora é seguida por 146,44 milhões de usuários. De acordo com a Billboard, Ariana teve um enorme …
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Feb
27
Watch the newest commercials on TV from McDonald's, Shipt, Hershey's and more
Posted in: Uncategorized
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.
A few highlights: Hershey’s tells the story of a 94-year-old man named Bob likes to give away Hershey bars in another in a series of ads with the tagline “heartwarming the world.” McDonald’s hypes its addition of bacon to its menu classics, including the Big Mac. And Shipt explains how its professional shoppers will shop for everything from organic apple sauce to books to birthday cakes in a spot with the tagline “We bring the store to your door.”
Feb
27
Facing sluggish TV ratings, Nickelodeon looks to shine on stage
Posted in: Uncategorized
With kids’ TV in a ratings slump, Nickelodeon is looking to increase its presence on the stage.
The cable network, part of Viacom Inc., is expanding a relationship with Cirque du Soleil’s VStar Entertainment that will turn more of its franchises into theatrical shows. The five-year agreement will put characters such as Dora the Explorer and Paw Patrol on stage together for the first time, and VStar will be able to further mine Nickelodeon’s library for entertainment ideas.
Theater and ice shows for young kids have become big business. Nickelodeon teamed up with VStar in 2016 with an onstage version of its puppy-driven “Paw Patrol” series, and the shows went on to sell 3 million tickets worldwide. Cirque du Soleil, known more for acrobatics and other circus-style acts, acquired VStar in 2018 as part of efforts to diversify its operations.
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