Hasta La Creative!

Once solely the domain of the HR department, employee communications are increasingly being routed through the chief marketing officer’s office. A number of factors are driving this change, including the need to improve retention rates in the face of record unemployment, a recognition that a strong culture can make or break the customer experience and that employees can be deployed as persuasive brand advocates.

To better understand the ins and outs of employee communications, I spoke with Bob Armour, the CMO of Jellyvision, a software company that helps employers market their benefit programs to employees. And while benefits are still the domain of HR, the lessons Armour shares are applicable to allemployee engagement requires a focused strategy, multi-touch and multi-channel campaigns, clear metrics all enhanced by user-friendly tech.

Why is it so hard for companies to communicate effectively to their employees?

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The conference circuit is rife with people preaching about disruption and missed opportunities. Did you hear how Apple redefined the music industry? How about how Uber rearranged the business of personal transportation? I bet you have. Well, what about that time when the marketing world sat on the sidelines and missed the video game revolution?…

Few things spark more well-deserved skepticism than the phrase “branded music video.” But Volkswagen and agency Nord DDB came up with one that steers clear of being cringeworthy and falling into the usual product-worship clich?s. “Electric” is a cover of Swedish artist Leila K’s 1995 track from the Eurodance era, this time covered by another…

On this week’s episode of the Adweek podcast Yeah, That’s Probably an Ad, we discuss the legacy of creative icon Lee Clow. Special guest Nancy Reyes, president, TBWAChiatDay New York, joins editor at large Patrick Coffee and creative and innovation editor David Griner on the show to discuss Clow’s impact on the world of advertising….

A nova campanha de Cup Noodles traz o apresentador Sikera Jr para anunciar a “Cup Fever”, uma suposta febre que atinge toda a cidade. O objetivo é reforçar que o produto conta com 10 opções de sabores disponíveis no mercado. No vídeo, além da participação do jornalista, câmeras escondidas no supermercado, flagras e rostos desfocados dos …

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On today’s “CBS This Morning,” newly declared presidential candidate Bernie Sanders wasted no time dismissing one of his potential competitors: former Starbucks CEO Howard Schultz, who recently announced he’s considering a run for president. At the 3:31 mark in the segment above, when “CBS This Morning” co-host John Dickerson brings up Schultz, Sanders immediately shifts into cranky-old-man mode as he paints Schultz as a know-nothing rich dude whose main qualification is that he can afford a lot of advertising:

Why are you quoting Howard Schultz? Because he’s a billionaire. There are a lot of people I know personally who work hard for a living, who make forty, fifty thousand dollars a year, who know a lot more about politics than, with all due respect, does Mr. Schultz. But because we have a corrupt political system, anybody who’s a billionaire, who can throw a lot of TV ads on television, suddenly becomes very, very credible.

First day on the campaign trail for Bernie and the gloves are already off? (By the way, watch the full segment from the start for his thoughts on the current occupant of the Oval Office.) This is going to get interesting fast, folks. Stay tuned to Ad Age’s recurring coverage of politics from a marketing perspectivewhich we’re starting up again right about nowat adage.com/campaigntrail.

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Grandma is a freedom fighter. Remember to thank her for all she has done to clear the way for you. Grandmothers’ Day is Sunday, March 3rd. Café Grand’ Mère celebrates the occasion with a new campaign called “Thank You, Grandma,” by Paris-based CLM BBDO. The brand reminds us that our grandmothers part of a generation […]

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Karl Lagerfeld, the German fashion designer who helped set the industry standard for five decades with collections that dressed celebrities such as Princess Diana and actress Keira Knightley, has died. He was 85 years old.

The creative director at closely held Chanel for more than 35 years, Lagerfeld was among the fashion trade’s most prolific couturiers, producing outfits for the Paris-based luxury-goods maker, for Italy’s Fendi SpA and for his own labelall at the same time. Recognizable for his high-collared shirts, white ponytail, dark sunglasses and black fingerless gloves, Lagerfeld had a client list that featured stars of the stage and screen, including actresses Nicole Kidman and Cate Blanchett and the singer Pharrell Williams.

Lagerfeld “was ahead of his time, which widely contributed to the Houseof Chanel’s success throughout the world,” Chanel CEO Alain Wertheimer said in a statement. “Not only have I lost a friend, but we have all lost an extraordinary creative mind.”

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