The Rise of Experiential Created by Black Innovators to Celebrate Black Culture
Posted in: UncategorizedExperiential activations and cultural representation have become increasingly intertwined as new events gain traction within the music, tech, art and lifestyle spaces. Activations are a chance to celebrate the diversity of perspectives, and recently, we’ve seen more well-known events that celebrate black culture. Black creators and founders are partaking in and owning festivals, pop-ups, summits…
Dennis Publishing, Which Owns The Week, Acquires Kiplinger
Posted in: UncategorizedDennis Publishing, which publishes The Week, has acquired longtime family-run company, Kiplinger Washington Editors, Inc. Kiplinger, which was founded in 1920 and is based in D.C., offers financial news covering taxes, retirement and investments. Financial terms of the agreement were not made available. Kiplinger’s Personal Finance, a magazine that boasts a monthly circulation of 6000,000,…
TikTok: Here’s How to Create an Account
Posted in: UncategorizedWhen you first open video-creation application TikTok, it won’t ask you to create an account. Instead, it will simply show you a feed of videos that you can watch. Our guide will show you how to create an account within the TikTok app. Note: These screenshots were captured in the TikTok app on iOS. Step…
3 Reasons Why Marketers Are Moving Away From Never-Ending Feeds to Strategy-Based Stories
Posted in: UncategorizedSince the dawn of social media, we’ve grown accustomed to the feed. We were fine with our FOMO-fueled vertical scrolling–until stories came along and changed the game. Even the most resource-challenged CMOs are realizing the need to develop their story strategy, a decision supported by three key drivers: engagement, visibility and insights. Engagement If there…
As Black History Month ends, five big marketing moves to inspire all year round
Posted in: UncategorizedAs Black History Month comes to a close, Ad Age asked Geoff Edwards, co-founder of Saturday Morning, to share his thoughts on campaigns that shifted the industry for the better in terms of represention of African Americans in advertising–ideas that should inspire the industry to keep diversity at the forefront all year long.
Over the last few decades, only a few campaigns come to mind that represent an African-American point of view or have black characters central to the storyline. The reality is, blacks haven’t been considered in narrative storytelling because the authors aren’t people of color. Many of the commercials you see reflect that skew.
I think it’s important that the stories we tell represent everyone authentically. To be clear, not “tokenism,” but realism: African-Americans want to see themselves, their families, and friends in stories. It’s that simple.
Advertising Agencies Association of India: Your Agency Helped Us Make This Ad, 1
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The Advertising Agencies Association of India briefed us to create a Call For Entries campaign for the prestigious Adfest’s Young Lotus competition. The theme for the contest was ‘Stop Food Wastage’.
So, to pinch the conscience of the young creatives and make them come up with ideas to end the wastage of food, we visited all the leading advertising agencies and collected the food wasted from their bins. And then made posters using nothing else but the food wasted by them.
We even made customized posters for agencies by using their fonts and addressing the agency creative heads directly.
Advertising Agencies Association of India: Your Agency Helped Us Make This Ad, 2
Posted in: Uncategorized
The Advertising Agencies Association of India briefed us to create a Call For Entries campaign for the prestigious Adfest’s Young Lotus competition. The theme for the contest was ‘Stop Food Wastage’.
So, to pinch the conscience of the young creatives and make them come up with ideas to end the wastage of food, we visited all the leading advertising agencies and collected the food wasted from their bins. And then made posters using nothing else but the food wasted by them.
We even made customized posters for agencies by using their fonts and addressing the agency creative heads directly.
Advertising Agencies Association of India: Your Agency Helped Us Make This Ad, 3
Posted in: Uncategorized
The Advertising Agencies Association of India briefed us to create a Call For Entries campaign for the prestigious Adfest’s Young Lotus competition. The theme for the contest was ‘Stop Food Wastage’.
So, to pinch the conscience of the young creatives and make them come up with ideas to end the wastage of food, we visited all the leading advertising agencies and collected the food wasted from their bins. And then made posters using nothing else but the food wasted by them.
We even made customized posters for agencies by using their fonts and addressing the agency creative heads directly.
Advertising Agencies Association of India: Your Agency Helped Us Make This Ad, 4
Posted in: Uncategorized
The Advertising Agencies Association of India briefed us to create a Call For Entries campaign for the prestigious Adfest’s Young Lotus competition. The theme for the contest was ‘Stop Food Wastage’.
So, to pinch the conscience of the young creatives and make them come up with ideas to end the wastage of food, we visited all the leading advertising agencies and collected the food wasted from their bins. And then made posters using nothing else but the food wasted by them.
We even made customized posters for agencies by using their fonts and addressing the agency creative heads directly.
Newly Launched Events Business Kindred Wants to Harness Influencer Power for Good
Posted in: UncategorizedSocial movements begin in a lot of places–schools, backyards, basements, houses of worship and college campuses, to name a few. But Kindred, a new organization from Ian Schafer and Anil D. Aggarwal, is hoping it can foster the sort of thinking that leads to such movements. Launching today with $3 million in venture funding, Kindred…
AI Is Pulling Biases Into Talent Recruitment, but There Are Solutions Available to Remedy This
Posted in: UncategorizedThis year’s trends in HR and recruitment show many exciting developments that aim to redesign job hunting and employee selection. AI is increasingly used to refine recruitment processes with machine efficiency and use of big data. Employee referrals, perhaps the opposite of AI automation, are another major trend. According to PayScale, more than a third…
Citroën: Masterpiece Driving
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Citroën has recently presented its new Citroen C5 Aircross in Ukraine. We took a test drive and were amazed how smooth Citroen C5 Aircross tackles mixed terrains due to its advanced suspension with progressive hydraulic cushions.
One feels like an artist behind the wheel. This was the inspiration for this artwork based on actual Citroen C5 Aircross tire prints.
Codere: When You Win, It Shows
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“When you win, it shows” is the tagline of latest campaign of Codere, the biggest spanish sports betting house, by El Ruso de Rocky, creative agency based in Spain whose been working with the brand since 2017.
Using sense of humor, already characteristic of the brand, the aim was to represent that sensational moment you have when you notice that you’ve won a bet. And nothing shows this brief moment like… Well, you’ve watched the spot. Nothing shows it like that.
Shot in Bulgaria, directed by Manson and produced by Canada, it relies on the incredible VFX developed by El Ranchito, postproduction house known by their work for Game of Thrones.
Legal Threats From Broadway’s ‘Mockingbird’ Sink Productions Around the Country
Posted in: UncategorizedSome community theaters have canceled productions of the play after receiving legal warnings that theirs cannot go on at the same time as the one in New York.
This Denver Agency Leaned Into Wild Conspiracy Theories During Airport Construction
Posted in: UncategorizedDenver International Airport (DIA) has an interesting, and somewhat troubling, history. Opened in 1995, there was civic controversy about building a new airport in the first place (old-timers thought Stapleton was just fine). But what was unexpected were the rampant rumors and conspiracy theories about the behemoth airport. Some are more outlandish like that DIA…
Jogadores da NHL serão estrelas da campanha “Shot on iPhone” da Apple
Posted in: UncategorizedJá faz alguns bons anos que a Apple mantém em voga a campanha “Shot on iPhone”, que divulga as qualidades das câmeras cada vez mais avançadas dos modelos de smartphone da empresa do Vale do Silício. O grande barato da ação – e que é responsável por mantê-la tanto tempo na ativa – é que …
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Detran MS: Traffic Accident Is Not Fantasy
Posted in: UncategorizedPrint
Detran MS
Love disillusions and the fantasy last beyond carnival? Pierrot and Colombina, are some of the characters in the DETRAN / MS film, who discovered the answer to the worst way.
Advertising Agency:Novo Engenho, Campo Grande, Brazil
Creative Director:Julio Diniz
Art Director:Julio Diniz
Copywriter:Marco Cardoso
Photographer:Alexis Prappas