Watch the newest commercials on TV from Honda, Samuel Adams, FedEx and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

A few highlights: Culligan says you should get “Culligan water” at home if you want better coffee and cleaner dishes. FedEx shows off a prototype of a delivery robot it’s calling the FedEx SameDay Bot. (Read about how Pizza Hut intends to deploy it in the latest Ad Age Marketer’s Brief.) And Honda calls its 2019 Passport Elite a “passport to adventure.”

Continue reading at AdAge.com

Great Account Directors Make The Business Better

Editor’s note: The following article was provided to Adpulp by Epica Press Club and was written by Paris-based journalist, Theda Braddock. One of the most demanding positions in advertising requires a blend of attention to detail, authority, business flair, people skills, flexibility and – yes – a love of creativity. Wining and dining, champagne, swanky […]

The post Great Account Directors Make The Business Better appeared first on Adpulp.

Watch the newest commercials on TV from Honda, Samuel Adams, FedEx and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

A few highlights: Culligan says you should get “Culligan water” at home if you want better coffee and cleaner dishes. FedEx shows off a prototype of a delivery robot it’s calling the FedEx SameDay Bot. (Read about how Pizza Hut intends to deploy it in the latest Ad Age Marketer’s Brief.) And Honda calls its 2019 Passport Elite a “passport to adventure.”

Continue reading at AdAge.com

Geometrically Skeletal Motorbikes – The 'B4' Motorbike by Dennis Sedov Has an Unconventional Design (GALLERY)

(TrendHunter.com) The conceptual ‘B4’ motorbike has been designed by Dennis Sedov as an ultra-modern take on the motorcycle that aims to infuse enhanced levels of geometry and high-end aesthetics into the…

360-Degree Core Fitness Solutions – The 'AbStinger' Allows for Total Body Workout (GALLERY)

(TrendHunter.com) The ‘AbStinger’ core fitness solution has been expertly designed by James Johnson for athletes who are looking for a total body way to work out, while also targeting their core. The…

15 Classic Campaigns From African-American Creatives That Helped Shape Advertising

Conversations surrounding diversity and inclusion–or, more pointedly, the lack thereof–have become a regular occurrence in the ad industry. Unfortunately, less attention is paid to the monumental creative accomplishments made by people of color throughout the discipline’s history. The work they’ve produced over the past 50-plus years has played a vital role in defining advertising as…

What the U.S. Can Learn From the EU’s Privacy Laws

With just over a year until the California Consumer Privacy Act (CCPA) comes into effect, it’s time for U.S. publishers to get their data affairs in order. There’s a lot they can learn from the GDPR. With the CCPA still subject to amendment, publishers could be forgiven for delaying preparations but they must get ready…

Entertainment Weekly Goes Retro, Throwing Back to Its ’90s Fonts for Captain Marvel Cover

There’s Throwback Thursday, and then there’s what Entertainment Weekly concocted for its latest issue, which features Captain Marvel. In keeping with the upcoming Marvel film’s mid-’90s setting, the magazine resurrected its ’90s font and logo for the cover, spotlighting the film’s stars Brie Larson and Samuel L. Jackson. “We always like to put in little…

YouTube Announces New Policies in Response to Advertisers’ Child Safety Concerns

YouTube took additional steps today to address a controversy that erupted earlier this month over child safety issues. The Google-owned platform sent a letter to brands, media buyers and top content creators detailing new initiatives to help protect underage users and prevent ads from running adjacent to offensive or illegal content. The letter, which was…

Terra Wash: Washing

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Terra wash

Terra Wash+Mg® is 100% mineral based, non-toxic, eco laundry detergent replacement. One sachet will clean and deodorize your laundry better than standard laundry detergent. Terra Wash+Mg® is reusable for 365 washes, literally a few pennies per use. It is naturally anti-bacterial, non-toxic with zero synthetic chemicals, keeps the washing machine hygienic, and is only 14 cents per wash. 

Advertising Agency:Gitanos, Studio San José, Costa Rica
Art Director:Daniel Montiel
creative direction:Huelander Escalante, Alan Calderón

Climate Surprise, a temperature-sensitive exhibition

If ever you happen to be in or near the city of Mechelen in Belgium this Spring (Spring starting in February courtesy of global warming of course), don’t miss a small but incredibly fascinating show at WINDOWBOX #, an artist-run space a short walk away from the splendid Saint Rumbold’s Cathedral.


Kaat Van Doren, MIROIR NOIR, 2017

The exhibition was curated by Sue Spaid and changes according to temperature. As for the title, “Climate Surprise”, it subtly echoes the rise of extreme and unpredictable climate events that have brought about scientific studies of how “climate surprise” impacts human behavior and health but also environmental policymaking.

I was particularly fascinated by the use that Kaat Van Doren, one of the two artists in the show, has made of bitumen, a material most of us would normally overlook. Because it is used for road surfacing and roofing, bitumen appears mundane and unsophisticated. And because the majority of the bitumen used commercially is a residue from petroleum distillation, we might view it as an inert and nasty material.

Van Doren, however, saw the artistic potential of the material. When the weather is cold, it becomes hard and brittle, its surface appears shiny and glass-like. When sun rays hit bitumen however, it gets more pliable and spreads a golden glow. The wonders of bitumen don’t end there. While visiting the show, i was told about the pitch drop experiment, an excruciating long-term experiment that aims to demonstrate the high viscosity or low fluidity of bitumen (which is a form of pitch, hence the name of the scientific exercise.) The material appears to be solid at room temperature, but is in fact flowing extremely slowly, taking several years to form a single drop.

The Pitch Drop Experiment – University of Queensland, Pitch Drop Time Lapse 2 years to date

The artist thus experimented with the various material dimensions of bitumen in photos and sculptures.

The most spectacular one is the giant Mirror Noir she made by spraying with bitumen an abandoned gas station in Campus Coppens, a former military site near Antwerp in Belgium. She covered both the inside and the outside the disused building, creating a striking contrast with the vegetation that had started to regain ground after human activities left the area.


Kaat Van Doren, MIROIR NOIR. In situ installation at Campus Coppens site, 2017


Kaat Van Doren, Miroir Noir inside 17092017 / 11.18 h

I was amazed by the poetry of the result. Bitumen, after all, is a sticky form of crude oil, a liquid i had come to associate with all the ills and evils of this world. As the artist explains on the page of the project:

Thanks to the special properties of bitumen the gas station Miroir Noir is not a finished product but a constantly evolving work, as the material remains susceptible to the impact of climatic aspects. Miroir Noir is both a reflection of and witness to the (in)visible processes of change in which we are all entangled: political, economic, climatological and ecological waves propelled by history.


Kaat Van Doren, From the Bitumina series, 2017


Kaat Van Doren, From the Bitumina series, 2017


Kaat Van Doren, From Bitumena series, Fig.1 to 24 (of 32), 2017


Kaat Van Doren, From the Bitumina series, 2017

The title of Van Doren’s series alludes to a painter’s tool called Mirror Noir. Also named Claude glass (or black mirror), this portable mirror was slightly convex and its surface tinted a dark colour. Picturesque artists in England in the late 18th and early 19th centuries used it as a frame for drawing landscapes. They would turn their back on the scene to observe the reflection of the scenery in the mirror. The tinted surface reduced the colour range and precision, evoking the paintings of 17th Century landscape painter Claude Lorrain.

The black mirrors of our times are of course the black screens of our tablets and phones. The reflection of reality they produce is much sharper than the black mirrors of 19th century landscape painters but they nevertheless provide us with an experience that is more mediated (and sometimes even manipulated) than real.


Isabel Fredeus, Under the Weather #1 and #2, 2018

The other artist in the show is Isabel Fredeus. She explored another tool from the 19th century: the storm glass. This instrument was invented to help ship captains predict weather and thus the storms much dreaded by sailors. Her hand-blown storm glass sculptures also visibly react to weather, becoming more animated as temperatures rise.

Climate Surprise is curated by Sue Spaid. The show runs until 05 May 2019 at WINDOWBOX #, an artist-run space in Mechelen, Belgium. You can experience the changing exhibition through the gallery window as you walk by or take an appointment to enter and visit the show. There will be an event on Sunday 05 May 2019 to mark the closing of the changing exhibition.

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Scotts: Lawn Whisperers Season 3

Now in its third “season,” the Classic Dad original series Lawn Whisperers is back and sponsored by Scotts. The series follows three guys obsessed with their lawns.

Video of Lawn Whisperers Season 3, Episode 1

Maynooth University: Changing the Face of Irish Society

From asylum seekers to Irelands’ first blind teacher, from human rights to humane technology – Maynooth University is changing the face of Irish society. This campaign showcases the incredible Masters students, lecturers and research changing the face of business, justice, media and science and innovation through their groundbreaking work at Maynooth University.

The university’s culture of diversity, bravery, human and societal-lead research knowns no bounds. This campaign brings to light its most valuable asset -its people, who are creating very real, very meaningful positive change, every single day – in their classrooms and labs, in their places of work and in their communities in Ireland and indeed the world

We were focused on telling a story about Maynooth University that breaks down boundaries and stereotypes, by reinforcing the incredible work being completed by the people within the grounds and the alumni from all around the world.

Video of Maynooth University Changing the face of Irish Society

Clayton: Prefabulous

Clayton, one of the largest home builders in the nation, launched a new campaign for prefab homes created by Boulder-based marketing firm Made. The creative launched on broadcast, digital, social and streaming radio sites. The media buy for the integrated campaign—which consists of audio, banners, pre-roll, carousel and billboard video components—will include Facebook, Instagram, Spotify and Pandora as well as broadcast, Over-the-Top and Connected TV providers.

Video of Clayton “Prefabulous®”

Secure Smartphone Charger Stands – The 'Bluesphere' Charging Smartphone Stand is Multifunctional

(TrendHunter.com) The ‘Bluesphere’ charging smartphone stand is a multipurpose solution for the home that will offer users a way to stay connected to their device at all times without the need to…

Liberty Mutual Gets Into the Insurance Mascot Game With the Duo of ‘LiMu Emu and Doug’

Liberty Mutual, known for its “Truth Tellers” ads that prominently feature the Statue of Liberty in the background, has launched a new brand positioning with new mascots: LiMu Emu (an actual emu) and Doug. Created by Goodby Silverstein & Partners, Liberty Mutual’s agency of record for the past 18 months, the ads follow the unlikely…

LinkedIn Put Its Mentioned in the News Feature on Hold in the EU

LinkedIn’s Mentioned in the News feature is on hold in the European Union following a report by the Irish Data Protection Commission containing complaints that its algorithms were incorrectly matching members to news articles. The DPC’s Annual Report for May through December 2018 did not mention LinkedIn by name, simply referring to a professional networking…

Content Behind Medium’s Paywall Can Be Viewed Free-of-Charge by Visitors From Twitter

Twitter and Medium are now connected by something else besides Evan Williams. Williams–a co-founder, former CEO and now former board member of Twitter, who created Medium in September 2012 and serves as its CEO–tweeted that stories behind Medium’s paywall can now be accessed free-of-charge by visitors coming from Twitter. All @Medium paywalled stories are now…

Prominent Black TV Journalists Reflect on the Industry’s Past, Present and Future

As part of Black History Month, Adweek is celebrating some of the most important figures of color in the media and marketing industries. For this story, we spoke to several African-American TV news personalities, each of whom had important stories to tell about working in overwhelmingly white TV newsrooms. Here are excerpts from our interviews…

Martha Stewart is cooking up cannabis products for people and pets


Lifestyle guru Martha Stewart is teaming up with the world’s largest cannabis company, taking on an advisory role at Canopy Growth Corp. to help develop a “broad new line” of products for both humans and animals.

“I am looking forward to working with the Canopy Growth team,” Stewart said in a statement on Thursday. “I’m especially looking forward to collaborating on developing products that can help people and their treasured animal companions.” Stewart, 77, is an animal lover who co-hosts a cooking show with rapper and well-known pot connoisseur Snoop Dogg.

Sequential Brands Group Inc, which owns the Martha Stewart media and merchandising brands, stock surged Thursday, although it wasn’t clear if the company would be involved in the partnership. The shares gained as much as 56 percent, their biggest one-day gain since 2012, to $1.87 at 9:41 a.m. in New York. Canopy shares rose as much as 4.3 percent in Toronto.

Continue reading at AdAge.com