Hasta La Creative!

This week’s most-viewed video ads have a touch of Hollywood, as several new campaigns that aired during the Oscars are making their debut on the chart. Coming in at the second spot this week is Google’s playful “#HeyGoogle, Let’s Go to the Movies,” which depicts how the use of the Google Assistant could have affected some of Hollywood’s most famous movies.

Meanwhile, the fourth spot on the chart goes to Nike’s “Dream Crazier.” This spot, narrated by tennis superstar Serena Williams, delivers an inspiring message about empowering women in sports to “show them what crazy can do.”

The release of new Samsung devices occupies two chart spots this week. At the top of the chart is an ad highlighting the upcoming release of the company’s new flagship line of Galaxy S10 devices. And in the ninth spot on the chart is the unveiling of Samsung’s new foldable phone-tablet hybrid, the Samsung Galaxy Fold.

Continue reading at AdAge.com

Apple’s advertising business is growing up, and the company best known for consumer electronics is borrowing a page from Facebook in how it caters to marketers.

On Thursday, Apple Search Ads updated its partner page to include Bidalgo as its second campaign management partner. Apple Search Ads appear at the very top of a user’s app search results; someone who searches for the Uber app, for example, might see an ad for the Lyft app.

Companies such as Bidalgo assist advertisers in managing search ad campaigns through Apple’s app store. Placing Bidalgo on its partner page is similar to receiving a stamp of approval from Apple, essentially saying it’s a qualified and knowledgeable vendor for buying search ads through automation.

Continue reading at AdAge.com

When it comes to the fifth generation of mobile tech, Mobile World Congress is the wireless industry’s biggest, loudest hype machine.

More than 100,000 people are attending this year’s event in Barcelona, which is now underway, and it’s here that mobile technologies such as 3G, 4G and, soon, 5G are born; MWC is the epicenter for how wireless will transform communication, connectivity and even entire industries. And in the case of 5G, there is talk about how it will do everything from make driverless cars a reality to deliver the internet of things revolution in which everythingclothing, kitchens and entire citieswill be connected.

Although there’s legitimacy to such big ideas, marketers, agencies and brands have also caught wind that the tech is far from reaching fruition, with many experts (and telecom executives) predicting that 5G won’t roll out at scale for at least another two or three years in the U.S.

Continue reading at AdAge.com

A new Coca-Cola flavor is hitting the streets this week for the first time since Vanilla Coke debuted in 2007. And what better way to announce this flavor combination than a wall-busting, tire-screeching delivery truck chase worthy of The French Connection? In the launch spot for the new flavor, Wieden + Kennedy Portland goes full…

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

A few highlights: A barbershop quartet plays basketball in Geico’s latest (because, well, no reason, really; it’s a Geico ad). Coca-Cola serves up a new flavor with rather dramatic flair (Ad Age’s E.J. Schultz previewed the campaign yesterday: “Coke channels a 1970s-era car chase for new Orange Vanilla Coke ad”). And Avocados From Mexico presents a sort of Avocado Bootcamp.

Continue reading at AdAge.com

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

A few highlights: A barbershop quartet plays basketball in Geico’s latest (because, well, no reason, really; it’s a Geico ad). Coca-Cola serves up a new flavor with rather dramatic flair (Ad Age’s E.J. Schultz previewed the campaign yesterday: “Coke channels a 1970s-era car chase for new Orange Vanilla Coke ad”). And Avocados From Mexico presents a sort of Avocado Bootcamp.

Continue reading at AdAge.com

Facebook content moderators are suffering breakdowns, paranoia and mental health issues according to a person who claims to be a moderator for the company, and who hosted an anonymous Reddit “Ask Me Anything” Monday night. The interview and questions took place a day after The Verge published an expos highlighting the dark underworld of the profession.

Facebook has approximately 15,000 content moderatorsmost of them employed through third-party contractorsgoing through posts to filter out some of the most grotesque and horrifying content circulating through the platform, including beheadings, animal abuse and child pornography.

The job leaves some employees suffering from panic attacks and feeling depressed and disturbed by the work, according to The Verge. Employees have reported doing drugs and having sex at work to cope, the article said.

Continue reading at AdAge.com

Thompson left the film “Luck” and criticized Skydance Animation for hiring John Lasseter, who had left Walt Disney after complaints of unwanted touching.

In 2014, Alfonso Cuarón became the first Mexican filmmaker to win the Oscar for Best Director, when his work on ambitious sci-fi drama Gravity was recognized by the Academy. Since he went home with that trophy, his fellow countryman Alejandro G. Iñárritu has won twice, for Birdman and The Revenant. Then, Guillermo del Toro won an Oscar last year for […]

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