Ad Age Publishers A-List 2019: presenting the Event Publishers A-List


EDITOR’S NOTE: For 2019, we’ve expanded our annual publishing-industry honors program. It’s now known as the Ad Age Publishers A-List and it includes the traditional Magazine A-List, a new Digital Publishers A-List and three shortlists of honorees in growth areas for publishing: events (below), audio/podcasting and video. Read the introduction and find links to the other portions of the package here.

The Atlantic for AtlanticLIVE (Emerson Collective)

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Choice Hotels taps McKinney as creative agency of record


Choice Hotels with a portfolio of brands that includes Quality Inn and Comfort Hotels has tapped Durham, North Carolina-based McKinney as its creative agency of record.

The hotel franchisor, which has more than 6,900 hotels in sectors ranging from upscale to economy in more than 40 countries and territories, previously worked with IPG’s McCann for its creative remit. McCann said it mutually decided to end its relationship with the client earlier this year and did not participate in the review, which was run by Select Resources International.

McKinney will run the account including strategy and creative development for broadcast, digital, social, radio, print and out-of-home for the Choice master brand as well as its individual hotel brands out of its Durham headquarters. The agency plans a new multi-channel campaign to debut for its new client later this year.

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Off-Road Landscape RVs – The Action Mobil Pure 5000 Zetros is Ruggedly Comfortable (GALLERY)

(TrendHunter.com) The Action Mobil Pure 5000 Zetros is the latest creation from the brand that aims to offer outdoor adventurer consumers with a durable way to explore their choice of terrain without worry.

The…

The College Football Hall of Fame’s Latest Inductee Isn’t a Player—It’s the Goodyear Blimp

Over its 94 years of flying around the United States, the Goodyear Blimp has arguably contributed as much to keeping football in Americans’ hearts as radio and television broadcasting. The company estimates its blimps have covered in excess of 2,000 football games to date, from long-forgotten collegiate romps all the way to the Super Bowl….

Condé Nast Expands Spire to Target Audiences on YouTube

Cond? Nast is widening its offerings to advertisers through its data-driven Spire platform to include specific audience targeting on YouTube. Cond? Nast launched Spire in full force in 2017, offering advertisers customized packages to target audiences among their many brands, which include Vogue, Vanity Fair and GQ. Throughout the year, though, the company realized advertisers…

A remake with a serious lack of genius? / Deuxième service!

THE ORIGINAL?
MB Worldwide Job Search website – 2003
“Feeling out of place? Find the career
that suits your creative talent…”
Source : Adeevee
Agency : Lowe Dubaï (United Arab Emirates)
LESS ORIGINAL
ETH-Zurich University – 2018
“Brillant minds shouldn’t be distracted
from their studies by part-time jobs”
Source : Adsoftheworld
Agency : Ruf Lanz Zurich (Switzerland)

Walmart and Pepsi go big at the Golden Globes. And Apple trolls competitors at CES: Monday Wake-Up Call


Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today

If you skipped last night’s Golden Globes on NBC, you not only missed Lady Gaga’s matching blue gown and hair, you missed a few big-budget commercials loaded with special effects. Walmart plugged its grocery pickup service in four spots featuring beloved movie cars, from the Batmobile to the DeLorean from “Back to the Future” to Scooby Doo’s Mystery Machine, writes Ad Age’s Jack Neff. The work is from Publicis Groupe-led Department W; check it out here, and be prepared to have “Cars” from Gary Numan be your Monday morning earworm.

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Pamer Teknologi Lalu Lintas Masa Mendatang, Inilah Intertraffic Indonesia Tahun 2018

Seperti yang diketahui, Indonesia merupakan negara dengan jumlah penduduk terbanyak empat di seluruh dunia. Indonesia sendiri memiliki permasalan permasalan yang tidak pernah pantas untuk diselesaikan. Masalah masalah ini merupakan masalah lalulintas. Terlebih lagi pada ibukota Jakarta, kota Jakarta bahkan berhasil menempati posisi ke-12 bangun dalam kategori kota terpadat di dunia.

Atas dasar fakta yang meresahkan tersebut, pemerintah tentu tidak ingin mengambil langkah tegas. Hal ini kemudian sudah di implementasikan melalui sistem elektronik traffic Law Enforcment Yang sudah memasuki tahun percobaan di awal Oktober 2018 ini. Sistem ini nantinya akan memantau  apa saja pelanggaran pelanggaran yang terjadi di jalan raya dengan menggunakan CCTV. Nantinya, pelanggan tersebut akan dilaporkan dengan cara online. Meskipun masih berada dalam tahap uji coba, hal ini menjadi bukti bahwa pemerintah sudah mulai meningkatkan kemampuan teknologi dalam hal pengaturan lalu lintas di jalan raya. Kemajuan teknologi tersebut juga mendorong kemunculan gerakan 100 smart city di Indonesia.

Dengan munculnya program tersebut, Indonesia diarahkan memiliki masa depan yang lebih cerah khususnya dalam realisasi pemerataan ekonomi pada seluruh bagian di Indonesia. Indonesia juga delapan mampu meningkatkan mobilitas rakyat dalam konteks aktivitas harian ataupun kemajuan perekonomian antara satu wilayah dengan wilayah yang lain.

Tarsus Indonesia, salah satu perusahaan yang bergerak pada bidang media, pameran, serta konferensi dengan basis bussiness to bussiness bekerjasama dengan RAI Amsterdam dan kemudian menghadirkan teknologi intertraffic Indonesia 2018. Intertraffic Indonesia 2018 merupakan platform yang didedikasikan untuk menjawab semua kebutuhan industri lalulintas yang ada di Indonesia.

Ini merupakan acara global yang pertama kali diadakan di Indonesia hal ini akan salah satu upaya untuk mengatasi masalah lalulintas di tanah air.

Acara ini juga merupakan acara berbagai macam produk serta solusi, teknologi, dan juga layanan serta infrastruktur pada lalu lintas. Selain itu, acara ini juga menunjukkan kasih pemerintah Indonesia untuk melakukan pengaturan terhadap lalulintas, smart Mobility, keselamatan lalu lintas dan juga parking yang ada di Indonesia. Di acara tersebut, kurang dari 100 perusahaan baik internasional maupun nasional akan membiarkan pergi produk serta solusi inovatif dari perusahaan mereka masing masing. Pada perusahaan juga memiliki tujuan untuk memperluas koneksi sedang mencari potensi bisnis baru di Indonesia. Acara ini juga bukan hanya menyediakan belasan pameran saja, namun terdapat fitur fitur acara yang terbilang menarik.

Acara ini juga mengadakan program konferensi gratis selama dua hari dan dihadiri oleh para ahli yang membahas serta bertukar pikiran bagaimana solusi terbaik untuk meningkatkan mobilitas juga kondisi lalu lintas regional kini. Topik topik yang dibahas pada konferensi tersebut yaitu infrastruktur dan solusi inovatif untuk smart city, peluang investasi khusus nya pada jalan dan transportasi darat,  manajemen lalulintas, smart parking, tantangan, serta Outlookyang ada di Indonesia yang kini terus berkembang.

Ad Age Best Places to Work 2019


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CES warriors share their hypes and gripes about tech's big show


Each year, the conference circuit reboots with the madness that is the Consumer Electronics Show.

Nearly 180,000 brands, vendors, tech enthusiasts and analysts from all corners of the world show up in Las Vegas for the larger-than-life spectacle. It’s here you’ll find underwear that connects to the internet, televisions as thin as credit cards, and vehicles that park and drive themselves. Over-the-top parties, such as the one MediaLink hosts each year, are plentiful.

This year, much of the hype will center around the fifth generation of mobile technology, or 5G, which will enable internet speeds 20 or 30 times faster than today’s. It’s being developed with the notion that everything will be connectedfrom entire cities to the clothes a person wears. For brands, 5G offers access to a slew of data points captured from connected devices. With this tech, augmented reality is expected to reach its true potentialthe uptick in internet speeds will allow for the type of experiences typically only found in science fiction.

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Susan Zirinsky to Replace David Rhodes as CBS News President

The surprising announcement was the latest major personnel change for CBS after the ouster of Leslie Moonves, the company’s longtime chief executive.

The Golden Globes Sets the Thermometer to Warm

A broadcast often known for boozy troublemaking seemed mainly to want to stay out of trouble this year.

Leaf Group: Creative Intern – LIVESTRONG.COM

internship:

Leaf Group:
LIVESTRONG.COM offers the blueprint to simple, healthy living. We’re passionate about the transformative power of healthy eating and exercise, and …
Santa Monica, California

Pavone Marketing Group, Inc.: Media Buyer

Competitive salary and benefits package:

Pavone Marketing Group, Inc.:
Seeking someone who is data-driven, analytical and highly organized with experience managing high performance digital and traditional media campaigns
19106

The Top 5 most creative brand ideas you need to know about now


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Golden Globe Award Winners 2019: The Complete List

Winning films, TV shows, actors and production teams at the 76th Golden Globes.

Walmart enlists classic movie cars to tout online Grocery Pickup


Walmart is launching the first national campaign for its online Grocery Pickup service during the Golden Globe Awards on NBC Sunday night with two 60-second and two 30-second spots.

The ads from Publicis Groupe-led Department W feature drive-ups to Walmart grocery pickup spots by classic movie cars, including the Batmobile, the DeLorean from “Back to the Future,” Scooby Doo’s Mystery Machine, and a more current entry — the yellow VW Beetle from “Bumblebee.” The background music is “Cars” from Gary Numan, in keeping with Walmart’s “Life’s Greatest Hits” creative approach of recent years.

Walmart worked with several Hollywood studios to gain access to the vehicles, which mostly are replicas but deemed by studios as most like the ones in the actual films, a spokeswoman says.

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Exploring How Neuroscience Can Affect a Marketing Strategy

Even in an era of infinite digital metrics, publishers and brands are still faced with an age-old problem: It’s hard to measure how your content affects people. Mention ROI, and most brand marketers go white from memories of a budget meeting gone wrong. Impressions, page views, shares, scroll depth, time spent, brand lift: The best…

How Worried Should You Be as Brands, Governments and Law Enforcement Embrace Facial Recognition?

In 2017, nearly 17 million Americans had their identities stolen. If they followed the Federal Trade Commission’s recommended 40-page recovery process, they had to contact the companies where fraud occurred; place fraud alerts with credit bureaus; review their credit reports; report the identity theft to the FTC and their local police departments; close new charges;…

Adweek Acquires CMO Moves LLC to ‘Build Deeper Relationships’ With Brands

Adweek will announce Monday that it has acquired CMO Moves LLC, otherwise known as Marketer Moves, a company that launched at the beginning of last year to provide industry insights from CMOs. Financial terms of the deal, which was finalized Jan. 1, were not disclosed. Marketer Moves founder Nadine Dietz will take on the title…