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As a brand marketer, this is the year to set your sights on defining and refining your brand’s audio presence.

Why?

In addition to the fact that audio has a significant effect on brand perception, consider also that audio is second only to video as a consumer’s preferred format for content. The average American consumes five hours of video each day and two hours of audio content. More than ever, brands must leverage the audio (or audio-visual) medium to reach consumers.

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Money can’t buy you love. If you need proof, here it is. The average cost to run a 30-second commercial during Super Bowl LIII on CBS this Sunday is $5.24 Million. That’s an increase of 96% since 2008. What’s not increasing is the quality of the communications. Let’s take a look… Star power isn’t helping […]

The post What’s Playing Between Plays this Sunday appeared first on Adpulp.

Looking beyond Bandersnatch, the expectation and demand for interactive TV is just starting. Netflix has already announced plans for more interactive TV shows, thanks to the Black Mirror episode’s popularity with audiences. If you consider that Bandersnatch was a success with millennials and older generations who didn’t even grow up with that much interactive content,…

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today

Good morning. Are you fully awake? We’re having a pop quiz on Super Bowl ad trivia today. It’s only three questions. Here goes.

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In the 1990s, she was the topic of tabloid headlines and comedy skits. Now, as a documentary series takes on the story, she opens up about how that one night changed her life.

Hyundai has had a strong tradition of humorous Super Bowl ads. After taking a break from comedy the past two years, the automaker is back with a new ad starring Jason Bateman as a wry elevator attendant dropping people off on floors that represent things in life considered painful. “The Elevator,” a 60-second ad that…

Em dezembro de 2017, durante um evento no Parque Ibirapuera, a personagem Milena foi apresentada como nova integrante da Turma da Mônica. Mas apesar da apresentação, ela só chegou agora aos quadrinhos em “A Nova Amiguinha”. Milena é descrita como uma menina cheia de personalidade, com autoestima elevada e filha de uma veterinária, o que a faz …

O post Personagem negra e defensora dos animais estreia nas histórias da Turma da Mônica apareceu primeiro em B9.

Como reportou o Business Insider, o Pizza Hut anunciou que dará um ano de pizza grátis e ingressos para o Super Bowl de 2020 para os pais do primeiro bebê nascido durante a edição 2019 do evento. Para vencer o concurso, os participantes só precisam postar uma foto que comprove o nascimento no Twitter com …

O post Super Bowl 2019: Pizza Hut dará pizza de graça para família do primeiro bebê que nascer após início do jogo apareceu primeiro em B9.

Jason Bateman plays an elevator operator in Hyundai’s Super Bowl ad that pitches its “Shopper Assurance” program, which seeks to modernize the car-buying experience.

The ad, released today, compares car buying to dreaded activities like getting a root canal, taking the middle seat of an airplane, or delivering “the talk” to your kids. In the ad, car shopping occupies the bottom floor, but Hyundai positions its retail experience as superior by zooming the elevator up.

Shopper Assurance, which was launched in late 2017, includes flexible test drives in which cars are delivered directly to consumers, more transparent pricing posted on dealer websites, and streamlined purchasing in which buyers can complete paperwork online, rather than at dealers.

Continue reading at AdAge.com