Facebook managed to survive a nonstop barrage of controversies throughout 2018 and post strong financial results for the fourth quarter and full year. The company reported $16.914 billion in revenue in the fourth quarter of 2018, up 30 percent compared with the year-ago period and far exceeding analysts’ consensus expectations of $16.4 billion. Revenue for…
Even though the holidays are long gone, retailers and brands are already looking at data from last season to start planning for next year. A new report from Salesforce shows how the holiday season shaped up and which trends companies are paying close attention to, like mobile shopping, dates when consumers finish their shopping and…
The direct-to-consumer (D-to-C) universe is filled with a seemingly infinite amount of categories, let alone brands. Mattresses, toothbrushes, clothing, sneakers, razors, and now, we can add men’s fertility to that list. Dadi, a new men’s health startup dedicated to fertility and sperm storage, believes the time is ripe for men to bypass the stuffy doctor’s…
Wix is known for creative Super Bowl spots. Though there is always some pressure knowing that the ad will be viewed by over a hundred million people, we love rising to the challenge and have learned a lot in the process about what it takes to stand out during the biggest advertising event of the…
Joe Brooks, former global sales director for the Epica Awards, and Luc?a Ongay, former global press manager for the Epica Awards, have decided to break off and form their own awards show; one specifically designed to celebrate diversity. The Gerety Awards, named after famed copywriter Frances Gerety who crafted the slogan “A Diamond is Forever,”…
Depois de mergulhar Danny DeVito em uma piscina de chocolate no comercial do Super Bowl do ano passado, a M&M’s resolveu fazer um anúncio mais “comportado” para a edição 2019 do evento. Desta vez, a ideia por trás da peça é brincar com as eternas brigas no carro que todo pai e mãe lida com …
O post Super Bowl 2019: Christina Applegate não aguenta mais a bagunça das crianças no comercial da M&M’s apareceu primeiro em B9.
Category: Beyond Madison Avenue
Summary: In the second quarter, Hulu will start placing static banner ads on a portion of the screen when people press pause while watching certain shows and videos.
Category: Beyond Madison Avenue
Summary: In the second quarter, Hulu will start placing static banner ads on a portion of the screen when people press pause while watching certain shows and videos.
PepsiCo today released its third and final Super Bowl ad, a spot for its Bubly sparkling water brand starring Canadian crooner Michael Bubl.
The 30-second spot by Goodby Silverstein & Partners is called “Can I have a bubl?” It shows comedian Aparna Nancherla and others convincing the singer that the drink is not named after him. The concept was teased in a video released Jan. 17. The ad features four new flavors: blackberrybubly, cranberrybubly, raspberrybubly and peachbubly.
PepsiCo previously released Super Bowl ads for Doritos and its flagship soda brand, which also feature celebrities.
Google confirmed Thursday that it’s returning to the Super Bowl with two spots, just days after Amazon said it’s slotted two-and-a-half minutes for the Big Game.
It marks Google’s second straight year advertising in the game. Google declined to share any details regarding both spots, including what product it will advertise.
The company is also sponsoring the pregame show with YouTube TV. The tech giant has plenty of options for its in-game ads given its diverse portfolio of products, including Google Cloud, Google Home, Google Express, Pixel, Google Music, to name a few.
Structured as a nonprofit, the start-up aims to succeed where Aereo was litigated into oblivion.
The California native is “an energy person” who worked in TV and then did a little of everything at the couple’s start-up. It all prepared her to take it public.
Facebook, which has been under intense scrutiny for privacy and data issues, had a blowout fourth quarter, easing, for now, concerns that the onslaught of negative media from stories about sharing user information with third parties and data breaches could harm its business.
The company’s ad revenue rose 38 percent year over year to a record $16.64 billion in the quarter, with a record $6.8 billion in profits. User growth proved resilient, too, ending the quarter with 1.52 billion daily users on the main app, and an increase of 9 percent year over year, and more than 2 billion people use one of its services daily, which was the same general number Facebook provided in the third quarter.
Facebook Stories, which is starting to take hold beyond Instagram, looks increasingly like a bright spot for the network.
Today, Ad Age is excited to officially debut Ad Age Amp, our new platform that lets you spotlight your best ideas and biggest news.
Amp is where agencies, brands, individuals, production companies and more can tell their own stories in the Ad Age universe.
The coolest thing about it? It starts with the work. Your profile builds from all your inspiring campaigns and ads that we’ve featured on Creativity–an archive of innovative work and ideas that we’ve been curating for more than a decade. If you already have a credit on Creativity, you’ve already reached step one in creating your Amp profile. If you don’t have one, signing up is just a click away.
The three steps YouTube took at the beginning of 2018 to try to bolster brand safety on its platform appear to have been effective, occasional blip aside, as a new report found that the Google-owned video site’s ad revenue rose 11 percent in the third quarter of 2018 compared with the year-ago period, and the…
Atlanta may be Coca-Cola territory, but that’s not stopping PepsiCo from making a Super Bowl splash. The food and beverage giant is running three different ads in the Big Game: one for Doritos; one for its new sparkling water brand, Bubly; and one for its namesake soda. All three ads are packed with familiar faces….
Michael Bubl? is not only convinced you’re misspelling Bubly, but he’s certain you’re mispronouncing it too. PepsiCo has released the 30-second Super Bowl spot for the sparkling water brand–a first appearance in the game for Bubly–following the 15-second teaser it unveiled earlier this month. The ad will appear in the third quarter. The creative, from…
Insult, meet injury, as McDonald’s recent loss of the “Big Mac” trademark in the EU was quickly followed up by a Burger King stunt mocking its rival’s iconic menu item. Stockholm-based agency Ingo created a menu of “The Not Big Macs” at local BK locations just to troll McDonald’s for its legal defeat earlier this…
When you have a new Mercedes-Benz A-Class, it gives you all sorts of powers. Want to rip up a parking ticket that isn’t even yours? Done. Ask an ATM machine to make it rain? Done. At least, that’s the premise of the brand’s 2019 Super Bowl spot. The 60-second ad, “Say the Word,” will air…
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