Did you know that Pinterest allows each user to share a bit about themselves in their profile’s “About you” section? Our guide will show you how to update that section from within the Pinterest mobile application. Note: These screenshots were captured in the Pinterest app on iOS. Step 1: Tap “Saved” in the bottom-right corner…
Amid a group of Super Bowl LIII ads that have so far leaned heavily on jokes and empowerment messages, Microsoft is going straight for the heartstrings for its Big Game spot. The tech giant’s ad expands on a holiday campaign focused on gamers–specifically, its own efforts to help children with disabilities bond over the shared…
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
It’s freezing — err, well below freezing — in the Midwest. It was so cold yesterday (minus 23 degrees in Chicago!) that people threw cups of boiling water in the air and watched them turn instantly to snow. On Twitter, McDonald’s let people know they could stay home and order McDelivery via UberEats. Canada Goose seized the opportunity to plug its ultra-warm, ultra-expensive parkas. And Florida’s tourism board posted annoying photos of palm trees and sunny beaches. Read more about polar vortex marketing in the Ad Age Marketer’s Brief.
Quicken Loans has a new logo for its Rocket Mortage product, and there are no rocket ships involved. The Detroit-based mortgage lender, which debuted its Rocket Mortgage offering three years ago, is refreshing the brand with a more streamlined logo and font. The new look will also roll out to Quicken affiliates Rocket Home, formerly known as In-House Realty, Rocket Loans, and a new product Rocket HQ, which provides credit reports and financial advice to consumers. All companies are under the Rock Holdings umbrella.
“We launched Rocket Mortgage to really differentiate a new, highly streamlined experience we had created for the mortgage industry,” says Jay Farner, chief executive of Quicken Loans, noting that the brand’s sibling companies have since developed the same type of experience for their products. “In an effort to make sure it was clear to the consumer, we thought it was important to have a new look and feel and one that’s familiar across all of these different companies and products.”
Quicken Loans worked with New York-based brand strategy firm Lippincott on the updated logo, which includes bold black lettering and a red “O” in Rocket that is open on the bottom. That opening will provide the companies with maximum flexibility, Farner says. When Quicken Loans sponsors a PGA golf event in Detroit in June, the “O” will become a golf ball on a tee, for example.
Depois de alguns teasers misteriosos, a Pringles enfim divulgou o seu comercial para o Super Bowl deste ano. E como tudo indicava, a grande estrela do anúncio da marca de salgadinho é a Alexa, o assistente pessoal da Amazon que de repente toma consciência de que não pode experimentar uma batatinha Pringles, assim como testar as …
O post Super Bowl 2019: Comercial da Pringles ilustra tragédia de uma Alexa que não pode experimentar o salgadinho apareceu primeiro em B9.
Mercedes-Benz’s Super Bowl ad blends Wile E. Coyote, Free Willy, Ludacris and a man who can will things into existence.
The spot, by Merkley & Partners, plugs the luxury brand’s in-vehicle voice assistant, known as MBUX, while featuring the Mercedes A-Class, an all-new model that targets younger buyers. MBUX is capable of responding to complex questions, while taking actions like switching on the reading lamp if the driver simply extends a hand toward the rear-view mirror.
In the Ad Age “Anatomy of an Ad” video above, learn how the brand and agency used CGI to dramatize MBUX’s functionality by depicting a man who can command his world, just like drivers can command their car with the new tech.
(TrendHunter.com) Getting work done out of the house has become essential for many consumers, so new solutions like the ‘MOFT’ laptop stand are being designed with this in mind. The stand is intended to…
Facebook and Apple are in another fight over privacy and data after reports surfaced on Wednesday that Facebook built a consumer research app that opened a backdoor to iPhones. The phonemaker, which disabled the app, has accused the social network of violating its app rules.
Apple and Facebook have had a contentious relationship since Apple CEO Tim Cook took a hardline stance against data-collection practices of internet ad giants, calling for more regulations in the industry. Facebook then hired a public relations firm to push back against the criticism of its business model.
The latest episode in the saga is a bit hard to follow. To help, here’s our guide to what happened.
(TrendHunter.com) Many people are now looking to approach their health and beauty from the inside out by consuming beautifying foods and hydrating beverages, and beauty brands are helping to meet the needs of health-…
(TrendHunter.com) There are tons of great facial hair trimmers for men on the market with innovative designs that deliver precision and care yet the Wahl Lithium Ion Vacuum Trimmer is a standout new option that…
Vencedor do Oscar de roteiro adaptado em 2016, o filme “A Grande Aposta” foi uma grande virada na carreira de Adam McKay, que antes era popularmente conhecido por comédias despretensiosas, como “O Âncora”. De despretensioso, “A Grande Aposta” não tem nada. É um filme que se propõe a situar o espectador em um dos mais complexos …
O post “Vice” faz estudo pretensioso e errático da política americana apareceu primeiro em B9.
Há exatos 50 anos, no dia 30 de janeiro de 1969, acontecia o The Beatles’ Rooftop Concert, uma apresentação da banda em cima do prédio onde ficava a Apple Corps, empresa deles mesmos. Além do tumulto que a ideia causou, esse foi o último show dos Beatles antes do fim da banda, e por isso é …
O post Peter Jackson dirigirá documentário sobre os últimos anos dos Beatles apareceu primeiro em B9.
O Governo da França, através do Ministério da Educação, lançou uma campanha contra homofobia e transfobia nas escolas de ensino médio e universidades do país. Com o slogan “Todos Iguais, Todos Aliados”, a campanha tem como ações a distribuição de folhetos com a palavra “Basta!” e exemplos de discriminação que devem ser abolidos. Também serão …
O post Governo da França promove campanha contra homofobia e transfobia em escolas e universidades do país apareceu primeiro em B9.
As an initiative to bring ease & efficiency closer to every home in remote India & urban India – Polar decided to refresh brand connect with its consumers after 10 years – through an exciting product campaign. Using traditional art form, we devised daily life scenes that are empowered by Polar appliances, making every home productive.
Advertising Agency: Monkey Wrench Communications
Client: Polar
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Illustrator: Debnath Biswas
Art Director: Sanjib C. Mondal, Mayuri Mukherjee
Copywriter: Suchetana Ghosh
Head Client Servicing: Kusumanjan Banerjee
Account Management: Payel Roy
Mercedes-Benz’s Super Bowl ad blends Wile E. Coyote, Free Willy, Ludacris and a man who can will things into existence.
The spot, by Merkley & Partners, plugs the luxury brand’s in-vehicle voice assistant, known as MBUX, while featuring the Mercedes A-Class, an all-new model that targets younger buyers. MBUX is capable of responding to complex questions, while taking actions like switching on the reading lamp if the driver simply extends a hand toward the rear-view mirror.
In the Ad Age “Anatomy of an Ad” video above, learn how the brand and agency used CGI to dramatize MBUX’s functionality by depicting a man who can command his world, just like drivers can command their car with the new tech.
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