The workplace and the workforce are changing rapidly among creative agencies, and competition is increasing as China launches its “Made in China 2025.” Here’s how your workplace and organization will look in 2025 when it comes to optimal efficiency and competitiveness. In my opinion, creative agencies have for too long lacked a fast-changing perspective on…
Não é fake news! O Airbnb está convidando quatro pessoas para passar uma estadia de três meses na cidade de Grottole, na Itália, com tudo pago. Na verdade, a empresa aproveitou uma situação já conhecida no país para promover esse “mimo”. Não é novidade que muitas cidadezinhas da Itália estão praticamente abandonadas, já que a …
O post Airbnb pagará três meses de estadia na Itália para alguns sortudos apareceu primeiro em B9.
O Super Bowl este ano será realizado em Atlanta, capital da Geórgia que também foi onde a Coca-Cola nasceu. É meio óbvio, então, que a região seja dominada pela marca quando o assunto é refrigerante: além de sua sede, a Coca mantém um museu inteiro dedicado à bebida na cidade, que basicamente tem no líquido …
O post Super Bowl 2019: Pepsi busca sobrepor domínio da Coca-Cola em Atlanta com anúncios bem humorados apareceu primeiro em B9.
For all the incredible sums of money they pour into Super Bowl ads, corporations should expect better results.
A study found that most of those ads (80 percent) don’t increase sales. In fact, because the ads often put little focus on the brand itself, viewers are actually less likely than usual to remember the product that was advertised.
These mega-commercials have been called “the equivalent of lighting money on fire” and “an expensive vanity project for wealthy companies.” (Although because they can get people to associate the product with athletics, these ads sometimes deliver short-term sales boosts specifically around future sporting events.)
The chain’s 45-second Super Bowl ad will feature the Whopper and run in the fourth quarter. Agencies on the project include David Miami, MullenLowe and Horizon.
Keeping with a theme of mystery leading up to its Super Bowl ad, Burger King is partnering with DoorDash on a Mystery Box promotion for DoorDash app orders of $10 or more. DoorDash is also waiving delivery fees on BK orders through Feb. 4.
The teaser was released after preliminary results released by BK’s parent company, Restaurant Brands International, showed Burger King’s sales rose 0.8 percent in the fourth quarter and 1.4 percent for all of 2018. The fourth quarter included the chain’s 1-cent Whopper at McDonald’s campaign.
CVS is more than halfway to its goal of reaching transparency in its beauty adsnearly two years ahead of schedule, the company said Thursday. The drugstore chain has made 70 percent of its beauty images compliant with its “CVS Beauty Mark” watermark, which promises a picture has not been airbrushed. Other images that have been altered are marked as such so consumers are aware.
“We are striving for transparency for the consumerif it’s altered, we want consumers to know,” says Norman de Greve, senior VP and chief marketing officer of the Woonsocket, Rhode Island-based retailer. He noted that new brands, such as Bliss and Crme Shoppe, have begun selling at CVS in recent months partially as a result of its beauty initiatives.
Exactly one year ago, CVS Pharmacy, the retail division of CVS Health, committed to new beauty standards as a way of adding authenticity to its marketing. The chain promised to provide Beauty Mark transparency to all images by the end of 2020. The initiative followed a similar measure enacted in France, which passed a law in 2017 that required brands to label digitally altered images.
Since so many teenagers get health information online, the artificial intelligence-powered bot is meant to give fast answers in a judgment-free, anonymous setting in a manner that’s comfortable for the audience instead of kids going to unchecked online sources or YouTube for important information. Users can find information about anything from puberty, sexually transmitted diseases and pregnancy to crushes and masturbation on Roo, which can be accessed on mobile phones at Roo.PlannedParenthood.org. And if they can’t find what they’re looking for, Roo can connect them to other resources, like live educators via Planned Parenthood’s Chat/Text program.
“Helping teens access trusted information especially since so many young people aren’t getting the sexual health education they need makes this a rare sort of digital product,” Work & Co co-founder Gene Liebel said in a statement.
Initiatives like this one are meant to help Planned Parenthood give information to hard-to-reach audiences like teenagers who don’t receive sex education or are receiving abstinence-only education. In recent years Planned Parenthood has been on the offensive about the breadth of resources they provide as conservative lawmakers and anti-abortion groups have sought to defund the organization.
Avocados From Mexico has doubled down on its Super Bowl teasers.
In the second teaser, Kristin Chenoweth and three dogs go to an art museum and study a spoof on the classic of dogs playing poker scenes. This painting has people playing poker, and the big prize in the image is guacamole in a bowl marked with the fruit marketer’s logo.
“It’s true, humans would do anything for Avocados From Mexico,” Chenoweth tells the dogs as they look at the painting.
Anheuser-Busch InBev will use the first of its eight Super Bowl ads to plug its revamped Bon & Viv Spiked Seltzer brand with an ad starring two mermaids and a reference to ABC’s “Shark Tank.”
The 30-second ad by Bullish will be the first ad to run in the game in the so-called “1A” slot. It was released early today.
The underwater spot portrays the two mermaids, Bonnie and Vivian, as the brand’s founders, pushing the sugar-free product to four sharksthe kind with fins, not Mark Cuban or Barbara Corcoran, who are among the entrepreneurs starring on the ABC show. The reference to the show notable considering the game is airing on ABC competitor CBS.
‘Letters To My Son’ is the incredible 6000 KM cycling journey by two Indian men who had no prior experience in endurance-cycling whatsoever. What started out as a mad adventure, turned out to be a deep emotional and spiritual experience for them. This film, narrated through the perspective of one of the riders, is a celebration of their ambitions, experiences and indeed….their lessons.
Are you planning a Super Bowl party? You won’t need a Benjamin or two to feed your friends, because this year, a stack of Lincolns gets the job done. GSD&M’s new ad campaign for Pizza Hut—the agency’s first, after adding the account last year—relies on two of the foundational concepts in marketing: price and promotion. […]
The post Honest Abe To The Rescue appeared first on Adpulp.
(TrendHunter.com) When biking in the city and in rural areas, one needs a strong, durable helmet to ensure a safe ride. The Hedkayse One—designed and made in the United Kingdom, is one such product that…
competitive:
Creative Circle:
Position: Media Buying Director – Great Full Time Opportunity!Location: West LAStatus: Full TimeEstimated Duration: Full TimeStarts: Interviewing Now!
Culver City, California
Many brands are already showing off their Super Bowl LIII commercials, so we decided to take a look back at some of the biggest ads from the most recent Super Bowls. With help from TV ad measurement service iSpot.tv, Adweek editorial director James Cooper and brand marketing reporter Katie Richards give us the rundown on…
Roughly one year after debuting the WhatsApp Business application, the app is now used by more than 5 million businesses monthly. The Facebook-owned messaging app is also bringing some of its most popular features to the web and desktop versions of WhatsApp. WhatsApp said the addition of these features to web and desktop will simplify…
Bon App?tit knows it has viewers who fall down the rabbit hole watching Brad and Claire cook on YouTube–and it’s hoping to entice those viewers to tune into Bon App?tit programming on a bigger screen. The Cond? Nast food and travel brand is expanding into over-the-top (OTT) television with a channel that will be available…
Burger King will return to the Super Bowl on Feb. 3 after 13 years without airing an ad during the Big Game. The fast-food chain will air a 45-second spot from David in Miami during the fourth quarter. The company has released a 30-second teaser featuring the King. The creative shows the King getting a…
Sex education programming for youth in the United States varies widely. At present, 24 states and the District of Columbia mandate sex education and 34 states require HIV education. While schools receive guidance on how and when sex education should be taught, frequently those decisions are left up to individual districts making vital information, at…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
