K-pop superstars BTS were behind the most-liked tweet of 2018, while the most retweets came on a tweet from YouTube gaming personality El Rubius and the most-quoted tweet, featuring former President Barack Obama, came from Twitter user @SummerCansler. BTS also took the title of most-tweeted-about in 2018, while the day of the closing ceremony for…
KOIO’s “Starstruck” showcases the talents of three distinct New York artists in a triptych avant-garde performance among the stars. Introduced during their everyday commute, the audience is taken on a journey high above the skyscrapers. The city is quite literally turned upside down as the artists push the boundaries of their universe to define their place within it.
One problem that many consumer promotions suffer from is believability. People don’t believe they will ever win the prize that’s being dangled before them. Like winning the lottery, the odds are against it. One way to combat this is to make the promotion even more unbelievable. JetBlue and MullenLowe have managed to do this with […]
The post This Christmas Eve, JetBlue and MullenLowe Are Wrapping Five Live appeared first on Adpulp.
Puzzle design programs, word databases and web searches to help vet an answer: These are some of the tools that Sam Ezersky, assistant puzzles editor, uses in his job.
Nearly a decade after Google launched its self-driving car project, the company’s efforts to commercialize autonomous technology is finally coming to fruition.
Starting today, Waymo, the subsidiary spun from Google to handle autonomous driving, is offering commercial service with its self-driving Chrysler Pacifica plug-in hybrid minivans. The service is called Waymo One.
Approximately 400 riders who participated in the company’s pilot program in the greater Phoenix area have first crack at using the minivans. The vehicles can be hailed via an app 24 hours a day and be used to travel around Phoenix and four of its suburbs.
(TrendHunter.com) Designed by Geoffrey Pascal, the Grafeiphobia collection features three distinct pieces for workers that prefer to do their job in bed. Each piece in the Grafeiphobia collection is based on the…
(TrendHunter.com) Amour Vert and KORE SWIM team up for a collaboration, resulting in a collection of ultra-stylish, form-fitting, and eco-friendly swimwear. Featuring three exclusive designs that are ideal for an…
(TrendHunter.com) Whiteboards have become commonplace in many workplaces and classrooms but can be difficult to capture with a smartphone when looking to backup the information, so the ‘Rocketboard’…
competitive:
Creative Circle:
Position: Account Manager with Project Management Skills (B2B) – Full TimeLocation: ManhattanStatus: Full TimeEstimated Duration: Full TimeStarts: Wit
New York, New York
K-pop superstars BTS were behind the most-liked tweet of 2018, while the most retweets came on a tweet from YouTube gaming personality El Rubius and the most-quoted tweet, featuring former President Barack Obama, came from Twitter user @SummerCansler. BTS also took the title of most-tweeted-about in 2018, while the day of the closing ceremony for…
Nearly a decade after Google launched its self-driving car project, the company’s efforts to commercialize autonomous technology is finally coming to fruition.
Starting today, Waymo, the subsidiary spun from Google to handle autonomous driving, is offering commercial service with its self-driving Chrysler Pacifica plug-in hybrid minivans. The service is called Waymo One.
Approximately 400 riders who participated in the company’s pilot program in the greater Phoenix area have first crack at using the minivans. The vehicles can be hailed via an app 24 hours a day and be used to travel around Phoenix and four of its suburbs.
Once confined to brand and awareness metrics, the world of TV attribution has evolved to measure responses and effectiveness in the same way digital media has for years. Critically, the concept of quantifying offline media’s contribution to a business outcome, no matter where the consumer is in their purchase journey, has realigned the industry’s approach to assigning value across all channels.
For television, the availability of smarter data from devices such as set-top boxes and smart TVs, as well as the advanced application of that data by specialist companies, has shone a light on TV’s efficacy in pushing the consumer through the purchase funnel. Whether measuring brand metrics or transactional behavior, marketers can now employ reach and precision tactics through advanced TV to drive mass and personalized messaging and attribute value to those media investments.
This has led to more robust techniques to not only ensure that TV is getting its fair share of credit for a conversion, but also validate what we have known instinctively for years: TV drives results.
Maryam Henderson-Uloho spent thirteen years in prison in Louisiana. After her release, she sold items on the streets of New Orleans to survive. Four years later, Mary runs Sister Hearts, a thrift store that’s also a re-entry facility for ex-offenders.
MDC Partners-owned 72andSunny has lost the Coors Banquet account to Mekanism. A MillerCoors spokeswoman confirmed the move today. 72andSunny still has the much-larger Coors Light account, according to the spokeswoman. But the Banquet loss is an ominous sign for 72andSunny because MillerCoors has traditionally kept the Coors family of brands at the same agency.
But it’s not all good news for Mekanism, either. The independent agency is on the losing end of another MillerCoors account shift with the brewer moving its Redd’s brand of flavored malt beverages to Omnicom’s Energy BBDO. The Chicago-based agency joined the MillerCoors roster in October when it picked up creative for Cape Line, a new low-calorie flavored malt beverage brand that MillerCoors announced in August. Omnicom’s DDB Chicago is the lead agency for Miller Lite.
MillerCoors shoveled $184 million in measured media into the Coors family of brands in 2017, according to the Ad Age Datacenter. Coors Light, the second-largest beer in the U.S., accounts for most of that spending. 72andSunny picked up all the Coors brands in late 2015 after MillerCoors cut WPP’s Cavalry of Chicago. But Coors Light has been stuck in a slump lately. Case sales volume fell 6.3 percent in the year-to-date period ending Nov. 24, according to Nielsen. Coors Banquet did not do much better, falling 6.2 percent.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
