Hasta La Creative!

The news that J Walter Thompson and Wunderman are to merge may not have been entirely unexpected, with the former’s reputation suffering in the wake of allegations of discrimination. While the rebrand and a change of leadership could attract new clients, it also throws the spotlight on wider questions about the febrile nature of the diversity debate in the industry.

Review for Europe, Russia and Turkey puts Havas Media Group on alert.

Every year after Adweek’s Agency of the Year issue comes out, we celebrate our winners and the agencies that excelled during the Winners’ Circle event. The recipients of Media All-Stars, Media Plan of the Year, Agency of the Year and Media Agency of the Year came together for a glamorous bash at USA Today’s offices…

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today

NBC’s “Saturday Night Live” ran an amusing fake ad for GE Appliances skewering tropes about how products are marketed to men versus women. The premise: Now that so many American women are the main breadwinners for their families, GE has a line of appliances targeted at stay-at-home husbands. It’s called “GE ‘Big Boy’ Home Appliances.” The fake ad makes good use of guest star Jason Momoa of “Aquaman” and “Game of Thrones;” he portrays the muscle-y, manly-man type who might need to be reassured of his masculinity as he washes the dishes. Thrillist sums it up:

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Blackett described as ‘guardian for 17,000 people and 124 operating brands in the UK’ by awards organisers.

Hearst Live now has a ‘core calendar’ of events for its magazine titles.

Tourism body returns to agency that created controversial 2006 ad ‘So where the bloody hell are you?’.

London would be first Amazon Go location outside the US.

Soco, chute, joelhada, estrangulamento. Numa luta, como e por que ocorre o nocaute? Cair duro no chão ou tomar um mata-leão funcionam da mesma forma? É um mecanismo de defesa? Confira no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (34min 15s) ======== Download | iTunes | Android | Feed Edição: Reginaldo Cursino ======== REFERÊNCIAS Repeated …

O post Naruhodo #162 – Por que acontece o nocaute? apareceu primeiro em B9.

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Advertising Agency:Jekyll & Hyde, Saint Petersburg, Russia
Creative Directors:Mikhail Rakov, Artiom Gelvez Kostenko
Art Directors:Artiom Gelvez Kostenko, Cristian Monroy
Copywriter:Mikhail Rakov
Account Manager:Elena Paramarchuk
Cgi:Golden Image