Dec
11
Everything in Life Is Only for Now: ‘Avenue Q’ to Close in April
Posted in: UncategorizedThe puppet-filled musical that became an unexpected hit on Broadway in 2003 will be ending its Off Broadway run on April 28.
Dec
11
Barnes & Noble Promotes Booksellers Over Algorithms to Get Shoppers In Stores
Posted in: UncategorizedSometimes shopping online for holiday gifts seems like the easy way out, but when looking for something really special and personal, Barnes & Noble believes going to the store is essential to finding that perfect gift. That’s why the brand is recasting its booksellers as the all-knowing book lovers who can help you find the…
Dec
11
Bird Creates a Car-less Society and Blissful Escape From Traffic in Animated Video
Posted in: UncategorizedBird, the electric scooter company whose two-wheeled vehicles are becoming an increasing presence across American cities like San Jose, Nashville and Austin, decided to go the animation route for its first brand film. This video, which marks Bird’s first-ever brand film, is meant to imagine a city that’s centered less around cars and more around…
Dec
11
How WPP’s Essence Uses Machine Learning to Improve Media Buying Results
Posted in: UncategorizedWPP is poised to announce a seismic overhaul to its organizational operations, according to reports, with some sources suggesting a systematic change to its approach to media planning and buying is in the offing. Prior to the change in WPP’s leadership earlier in the year, Essence-a programmatic specialist media agency it acquired in late 2015-has…
Dec
11
Braincast 298 – Copa do Mundo de Franquias
Posted in: Uncategorized
Uma disputa épica gravada ao vivo na CCXP 2018
O post Braincast 298 – Copa do Mundo de Franquias apareceu primeiro em B9.
Dec
11
EDEKA: Christmas 2117
Posted in: Uncategorized
Film
EDEKA
Advertising Agency:Jung von Matt, Hamburg, Germany
Production Company:Sterntag Film
Post Production Company:Mjz, MPC UK
Executive Creative Director:Jens Pfau
Managing Director:Peter Stroh
Creative Directors:Sebastian Schnell, Anna Lichnog
Art Director:Robert Weider
Copywriter:Christina Rankel
Producer:Jankel Huppertz, Florian Polz, Donald Taylor
Project Managers:Florian Laufenberg, Frauke Sturmer, Corinna Elsasser
Executive Producer:Maik Siering, Hellen Kenny
Director:Matthijs Van Heijningen
Production Designer:Dominic Watkins
DoP:Chayse Irvin
Costume Designer:Sylvia Van Heerden
1st AD:Bob Wilkins
Hair & Make Up:Jenni Kennedy
Foodstyling:Julieta Hirner
Editor:Jono Griffith
Vfx Producer:Tomek Zietkiewicz
Telecine Operator:George K
3D Creative Director:Diarmid Harrison-Murray
2D Lead:Rod Norman
Sound Engineer:Jack Sedgwick
Music Composers:Simon Heeger, Christian Vorländer
Concept Designer:Jake Lunt
3D Lead:Amir Bazazi
Animation Lead:Chris Welsby
Dec
11
McDonald's franchisees to corporate: We're not going to take it
Posted in: Uncategorized
It’s tough being a McDonald’s franchisee these days. More than 1,000 are expected to voice their displeasure at a meeting in Dallas this week, the latest move in what could become a historic showdown between the fast-food juggernaut’s corporate team and its 1,700 U.S. restaurant owners.
The costs of labor, goods and rent are all rising, while diners are showing up less frequently. At the same time, CEO Steve Easterbrook’s three-year-old turnaround plan requires store owners to pony up hundreds of thousands of dollars for high-tech store remodels.
As a result, an October effort to create the franchisee version of a unioncalled an owners associationwas successful, as nearly one-quarter of McDonald’s U.S. franchisees attended a meeting in Tampa, Fla. The group formally incorporated in Illinois shortly after.
Dec
11
Audi's Santa has midlife crisis, sheds pounds to fit in a sports car
Posted in: Uncategorized
Santa Claus’ personal brand, as a modern marketer might say, involves having a round belly and a messy grey beard. It is who he isand has been this way since Coca-Cola helped popularize the modern version of Santa in the early 20th century.
But the Father Christmas takes on a modern look in a new Audi ad that shows him shedding pounds when he endures a bit of a mid-life crisis after realizing that he can’t fit into a sports car at his current weight. The online-only video, by M/H VCCP (formerly Muhtayzik Hoffer) and directed by Craig Gillespie, plugs the new Audi RS 5 Sportback coupe.
Santa catches a glimpse of the car while munching on cookies inside a living room on Christmas Eve. Back at the North Pole after his big day, he begins a workout regime that is painful at first. Pretty soon, he is boxing with elves, jumping rope, doing sit-ups and even passing up cookies in favor of broccoli. He even trims his beard (gasp). His reward, besides lower blood pressure, is a shiny red RS5, hauled in by reindeer, of course, which he takes on a joy ride through the snowy North Pole terrain. Audi’s kicker: “Progress is writing your own story.”
Dec
11
Outdoors brand Fjallraven boosts spending amid parka battle
Posted in: Uncategorized
For three winters in a row, parka-marketer Fjallraven has pushed its product with a Times Square billboard and other out-of-home and print ads. But amid rising competition, including from better-known names like Canada Goose and North Face, the Sweden-based, hard-to-pronounce brand is trying to make a bigger name for itself with its largest-ever U.S. marketing push.
The brand, pronounced fee-yall-raven, is boosting its marketing mix with a digital content series featuring outdoor enthusiasts and influencers. The effort, called “Nature is Waiting for You” debuts this month and includes videos like like one (above) showing an urban-dwelling mom introducing her toddler to nature.
“We haven’t done a great job of developing our own content in-house and being able to connect emotionally with consumers,” says Nancy Blanchard, director of marketing at Fjallraven, noting the brand wants to have “more storytelling that’s a little more engaging than just a giant billboard in Times Square.”
Dec
11
Clorox changes CMOs as Reynolds moves up, DDB veteran takes his place
Posted in: Uncategorized
Clorox Co. is getting a new chief marketing officer effective Jan. 7 Stacey Grier, 55, who joined the company just two years ago from DDB, San Francisco.
Current CMO Eric Reynolds, 48, a 20-year Clorox veteran, is getting promoted up a notch from senior to executive vice president, overseeing Clorox’s core cleaning business as well as Burt’s Bees. He’ll continue to report to CEO Benno Dorer in his new role.
The moves come amid a broader shakeup for the Oakland, Calif.-based company, which spent $550 million last year on advertising in the U.S., according to the Ad Age Datacenter. Dawn Willoughby, current chief operating officer, will leave effective Jan. 4, Clorox said. Linda Rendle, 40, currently executive vice president of Cleaning and Strategy, will move up to executive vice president of strategy and operations. She’ll report to Dorer, and Grier will in turn report to her.
Dec
11
Car Shoppers Can Customize an Acura 2019 ILX Via Instagram Stories
Posted in: UncategorizedAcura is certainly not the first automaker to enable potential car buyers to customize their vehicles online, but it is the first to do so via Instagram Stories. Visitors to Acura’s Instagram account can create their dream versions of the automaker’s 2019 ILX sports sedan by tapping into a sticker pack that contains elements such…
Dec
11
Facebook Group Stories Are Now Available Globally
Posted in: UncategorizedFacebook rolled out its group Stories feature globally and added what it called “lightweight reactions” to the feature. The social network announced in November 2017 that Stories were being extended to events and groups. A Facebook spokesperson said lightweight reactions enable group members to respond to each other’s Stories with “emojis from a range of…
Dec
11
McCann Customer Relationship Agency MRM Promotes Kate MacNevin to Global CEO
Posted in: UncategorizedMRM//McCann, the customer relationship wing of the IPG network, announced the promotion of Kate MacNevin to the position of global CEO. Exactly one year ago, MacNevin was promoted to the role of global president and COO, then the top position within MRM//McCann. A 25-year industry veteran, she has spent the past 12 years at the…
Dec
11
Verizon Cuts More Than 10,000 Workers to Double Down on 5G
Posted in: UncategorizedSeveral thousand Verizon employees have accepted buyout offers as the nation’s largest carrier continues to retool its operations around a massive investment in the next generation of wireless service. The company said on Monday that 10,400 workers–nearly 7 percent of its workforce–have agreed to leave by the middle of next year as part of a…
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