Change is coming for Clorox. Today, the company announced three promotions, two of which will shake up its marketing department. The first and most notable is the promotion of Eric Reynolds–who has served as Clorox’s CMO for nearly the past four years–to the role of executive vice president, overseeing cleaning and Burt’s Bees. Replacing him…
A CCXP 2018 terminou neste domingo (9), com números que reafirmam o evento como o maior festival de cultura pop do mundo: Foram 262 mil visitantes passando pelas dependências do São Paulo Expo no total. Deste número, 50% corresponde a moradoras da própria cidade de São Paulo, enquanto o restante está distribuído pelos demais 26 estados e …
O post Com mais de 260 mil visitantes, CCXP 2018 gerou lucros de 50 milhões de reais para marcas apareceu primeiro em B9.
A Coca-Cola e o Uber Eats lançaram a parceria “Christmas Feels Like Home”, que entregará às pessoas que trabalham na noite de Natal a ceia preparada por seus próprios familiares. A campanha francesa, criada pela agência parisiense Romance, foca nas pessoas que precisam trabalhar na noite de Natal e não conseguem jantar com a família. …
O post Na França, Coca-Cola e Uber Eats farão entregas especiais para quem for trabalhar na noite de Natal apareceu primeiro em B9.
Se depender da Pantone, 2019 será um ano leve e feliz. Pelo menos estas são as sensações que a cor escolhida pela marca para o próximo ano nos transmite. Com o nome “Living Coral”, a cor foi escolhida pela empresa após sua análise anual de tendências. Segundo Laurie Pressman, vice-presidente do Pantone Color Institute, esse tom passa …
O post “Living Coral” é a cor da Pantone para 2019 apareceu primeiro em B9.
Film
Gayubo
In a world where “fast-fashion” is dominating, artisans and high quality products like Gayubo Jewels (Spanish jewel brand) are losing their nich. With the excuse of the launch of the new website and with so little money, we created the intriguing campaign “Classics Never Die”. About how true classics always survives through time. An ironic and provocative message against the cheap fast-fashion brands.
Advertising Agency:Swing Swing, Madrid, Spain
Creative Director:Gabriel Da Silva
Art Director:Lara Vázquez
Copywriter:Veronica Faya
Cgi Artist:Graza
Account Manager:Ana Peralta
Content provided by IBM with Insider Studios.
Machine learning is reinventing marketingand a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe AI is important to the future of their organizations.
At the same time, only about a quarter of them use AI today. Industry analysts report artificial intelligence empowers businesses to mine and interpret valuable data and make stronger connections with their customers. Yet most still aren’t applying AI to their marketing strategies.
Two senior-level marketing executives have left Under Armour, a company spokeswoman confirmed to Ad Age. Ryan Kuehl, senior VP of sports marketing, and his direct report, Walker Jones, senior director of global sports marketing and business development, are no longer with the Baltimore-based sportswear brand. Their exits were cited in a Wall Street Journal article Monday afternoon alleging inappropriate spending in the sports marketing department.
The spokeswoman declined to comment on the departures. According to his LinkedIn page, Kuehl, a former professional football player with the New York Giants, had been with Under Armour nine years. Jones worked at Under Armour from 2008 to 2014 and rejoined the company in 2016, according to a Sports Business Journal report.
The new departures come a month after a Wall Street Journal report noting that Under Armour no longer allows employees to expense strip-club visits on their corporate cards. The changes come at a time of particular sensitivity toward such behavior in what is now known as the Me Too era. Under Armour’s rival, Nike, is also facing criticism, including a lawsuit, of some of its internal policies that are seen as sexist and discriminatory by female employees.
Hulu is further automating advertising on the streaming platform with a new private programmatic marketplace. It’s the latest effort being made to advance TV ad buying by making it more targeted and efficient.
All of Hulu’s on-demand and live TV inventory will be available in the marketplace starting on Jan. 1. This will be an invite-only auction where bidding is possible.
The marketplace will allow advertisers and agencies to buy Hulu’s TV inventory in a more targeted way against audience demographics and geography, without having to go directly through Hulu’s sales team. There will be a floor on bidding and the private marketplace won’t replace large-scale upfront deals, when marketers strike deals for sponsorships or product placements in content.
The honorees, called “the guardians of truth,” included the staff of the Capital Gazette newspapers in Maryland, two Reuters journalists imprisoned in Myanmar, and a journalist in the Philippines.
Activation promotes new Altima model.
‘Distasteful’, ‘cruel’ and ‘distressing’… welcome to Christmas with the ASA.
He is leaving the broadcaster to launch a business.
(TrendHunter.com) These gift ideas for kids are bound to bring a smile to their faces as it boasts elements that are playful, educational, and functional—this varies across the board, with the inclusion of toys,…
Instagram teamed up with 34 brands on holiday gift guide #InstaGiftGuide, which is divided into six of the Facebook-owned photo- and video-sharing network’s most popular community hashtag trends of 2018. Six Instagram Stories were created, one for each of these hashtags: #CatsOfInstagram, #Tutting, #OddlySatisfying, #FingerBoarding, #Vaporwave and #ISeeFaces. Instagram also revealed that the items featured…
Film
EDEKA
Advertising Agency:Jung von Matt, Hamburg, Germany
Production Company:Sterntag Film
Post Production Company:Mjz, MPC UK
Executive Creative Director:Jens Pfau
Managing Director:Peter Stroh
Creative Directors:Sebastian Schnell, Anna Lichnog
Art Director:Robert Weider
Copywriter:Christina Rankel
Producer:Jankel Huppertz, Florian Polz, Donald Taylor
Project Managers:Florian Laufenberg, Frauke Sturmer, Corinna Elsasser
Executive Producer:Maik Siering, Hellen Kenny
Director:Matthijs Van Heijningen
Production Designer:Dominic Watkins
DoP:Chayse Irvin
Costume Designer:Sylvia Van Heerden
1st AD:Bob Wilkins
Hair & Make Up:Jenni Kennedy
Foodstyling:Julieta Hirner
Editor:Jono Griffith
Vfx Producer:Tomek Zietkiewicz
Telecine Operator:George K
3D Creative Director:Diarmid Harrison-Murray
2D Lead:Rod Norman
Sound Engineer:Jack Sedgwick
Music Composers:Simon Heeger, Christian Vorländer
Concept Designer:Jake Lunt
3D Lead:Amir Bazazi
Animation Lead:Chris Welsby
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
WPP is embarking on what it calls a three-year plan of “radical evolution” to turn around its performance. The ad giant also confirmed reports of a net reduction of 2,500 jobs over three years; that’s about 1.9 percent of its global workforce of around 134,000 people.
How the creative team who made Nike’s “Nothing beats a Londoner” and Three’s “Phones are good” got here
Throughout December, we are revealing the best of our industry in 2018.
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