Dec
13
HomeServe: Nick, the HomeServe Engineer
Posted in: Uncategorized
A short story about a HomeServe engineer who looks a lot like Father Christmas. Children think it’s him, but when he returns home, we find out the real truth.
Dec
13
Salesforce churns out $50 billion rally even as challenges mount
Posted in: Uncategorized
Billionaire Marc Benioff’s expansionist philosophy for Salesforce.com is winning over customers and investors even as the software maker faces growing challenges from emerging competitors and its own heavy spending.
Salesforce was a bright spot in a technology earnings season marred by disappointments and a market sell-off that dealt blows to many other high-momentum stocks. While Salesforce wasn’t immune to the rout, a rosy forecast helped prop up the shares and reassured skittish investors that the company’s double-digit growth will continue.
Salesforce shares have roughly doubled since the start of 2017 as investors rewarded the company for steady expansion aided by a stream of acquisitions. That’s created more than $50 billion in market value and won fans on Wall Street. All but four of the 42 analysts tracked by Bloomberg recommend buying the shares. But as the company gets bigger and rivals consolidate, it may get less of a pass for its underwhelming profit margins.
Dec
13
U.K. working mothers irate at 'heartwarming' BBC Christmas ad
Posted in: Uncategorized
It was supposed to be a feel-good and emotive addition to the U.K. stable of heartwarming holiday advertising. But working mothers in the U.K. have taken offense at a BBC Christmas trailer depicting a busy mother’s relationship with her teenage son.
The film, Wonderland, promotes the BBC’s holiday content and was created in-house. It depicts a frazzled working mother and her teenage son, who just wants to spend some time with her at the town Christmas tree lighting.
She’s so busy getting everyone ready for work and school that she doesn’t notice his attempts to speak to her one morning. He actually has to text her to get through, but she still can’t promise she’ll be there. Later, however, the pair experience some kind of mysterious connection while she’s on her computer at work and he’s at a seaside amusement arcade– and she runs to join him for a special afternoon.
Dec
13
Function-Focused Dyed Apparel – Elhaus' Neo Indigo Collection Experiments with Fabrication and Dyes (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Indonesian fashion label Elhaus introduces its latest collection for the Fall/Winter 2018 season entitled ‘Neo Indigo.’ The latest range challenges the boundaries of fashion and function,…
Dec
13
Comforting Cocoon Bedrooms – 'The Zed Rooms' for Sleep Replicate the Safety of the Womb (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) With everything from pop-up nap bars and weighted blankets and meditative apps for rest and relaxation, consumers are looking to invest in products and experiences that support a quality sleep—and…
Dec
13
Bathtub-Accessible Secret Rooms – Gon Architects Boasts an Unconventional Secret Room Idea (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Led by Gonzalo Pardo, Gon Architects produces a strikingly modern dwelling with a curiosity-spiking secret room idea in the Conde Duque district of Madrid. The site takes up space in the attic of a…
Dec
12
Springer Nature: Account Manager (Publications)
Posted in: Uncategorizedcompetitive:
Springer Nature:
inScience Communications is a brand of Springer Healthcare, a leading full service medical communications agency, which forms part of Spri
Philadelphia, Pennsylvania
Dec
12
This Finnish Newspaper Put the Year’s Ugliest News on Ugly Christmas Sweaters
Posted in: UncategorizedOne brand trend that seems to keep moving at pace is that of the ugly Christmas sweater. Coca-Cola’s 2013 popular “Coke Zero Sweater Generator” scaled the exposure of the phenomenon, and everyone from Burger King to Liquid-Plumr have jumped on the bandwagon. While these Christmas sweaters are overwhelmingly designed for lighthearted fun, Finnish newspaper Helsingin…
Dec
12
Industry Reacts to Google CEO Pichai’s Hearing on the Company’s Data-Collection Methods
Posted in: UncategorizedOn Tuesday, Google CEO Sundar Pichai sat in front of the House Judiciary Committee for a couple of hours to explain how the tech company collects data and deploys its algorithms. It was the first time Pichai testified in front of Congress, and it’s becoming clear that it won’t be his last, as the tech…
Dec
12
Luke Wilson Will Star in a Comedic Super Bowl Spot for Colgate
Posted in: UncategorizedColgate is taking a comedic route this year, as it returns to the Super Bowl after first appearing in 2016. The 30-second national spot will air during the second commercial break of the third quarter. Produced by ad agency Red Fuse and directed by Bryan Buckley, the ad will feature actor Luke Wilson in his…
Dec
12
Greenpeace Delivers a Surprisingly Grim Yet Touching ‘Handmade’ Holiday Tale About the Environment
Posted in: Uncategorized“The Handmade Gift,” an exquisitely crafted stop-motion holiday film from Greenpeace France, is stylistically pretty chill. Even so, cold weather isn’t the real scourge in this story of a little French girl who makes a very special gift to protect her beloved teddy bear. Created by 84.Paris and director Anna Mantzaris, the 90-second spot misleads…
Dec
12
Accenture Interactive Confirms It Intends to Purchase Social Media Outfit Adaptly
Posted in: UncategorizedAmid reports of Accenture’s aspirations in the media business, the consultancy’s digital media arm has confirmed its intention to buy social media outfit Adaptly. The proposed purchase is set to bolster the company’s Accenture Interactive Programmatic Services offering, as Adaptly helps advertisers purchase media on social networks including Facebook and Twitter. Adaptly will be housed…
Dec
12
“Nasce Uma Estrela”, “Infiltrado na Klan” e “A Favorita” dominam lista de indicados ao SAG Awards 2019
Posted in: Uncategorized
O Sindicato de Atores de Hollywood anunciou hoje (12) os indicados da edição 2019 do SAG Awards, seu prêmio conferido aos melhores atores e elencos da última temporada nos cinemas e na telinha. Por ter a esmagadora maioria dos seus membros também filiados à Academia de Artes e Ciências Cinematográficas, o SAG acaba sendo um …
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Dec
12
Com aposta na diversidade de produtos, Coca-Cola Brasil lança nova logomarca
Posted in: Uncategorized
De dezembro a fevereiro, a Coca-Cola Brasil vai explorar a campanha “Coca-Cola Brasil é Para Todos”, que busca reforçar o compromisso da marca de se tornar uma empresa de bebidas cada vez mais completa. Assinado pela WMcCann, o trabalho relaciona estilos de vida aos diversos produtos da companhia, que oferece bebidas para diferentes gostos e …
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Dec
12
Catalina files for bankruptcy as marketing dollars tighten
Posted in: Uncategorized
Catalina Marketing, the unit of Checkout Holding Corp. historically known for doling out cash-register coupons, filed for bankruptcy to clean up its debt-plagued balance sheet.
The company, which filed for Chapter 11 protection in Delaware, said it has an agreement with over 90 percent of its most senior lenders that would cut its debt by about $1.6 billion. The court-supervised restructuring will allow the business to continue operating while aiming to trim the company’s debt load to around $280 million of secured debt upon emergence, from $1.9 billion, according to court filings.
Catalina, owned by private equity firms Berkshire Partners LLC and Hellman & Friedman LLC, was founded in 1983 and became so familiar to shoppers that “Catalina coupons” is now a synonym for discounts doled out on store receipts. The St. Petersburg, Florida-based company has handled thousands of products ranging from Febreze to Fritos in the U.S., Europe and Japan.
Dec
12
Watch the newest ads on TV from Hyatt, The New York Times, Kohl's and more
Posted in: Uncategorized
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: The New York Times says “The truth is worth it” in an intense commercial that spotlights its reporting in Myanmar. Kohl’s says “Give joy, get joy” in a holiday-themed ad. And Hyatt says “What makes it a home is something you feel” in a spot for Hyatt House.
Dec
12
Toyota: Letter
Posted in: Uncategorized
December is a time for making memories, family traditions, resolutions and being with loved ones. Toyota’s year-end sales event, Toyotathon, brings the holiday sentiment to life while reinforcing the importance of celebrating together with a heartfelt story.
It’s a Christmas tale about a father and son, who cross the distance that has kept them apart thanks to a letter…and a determined little boy.
Dec
12
Zensex: It Could Be Avoided, 1
Posted in: Uncategorized
The brand Zensex for the day of AIDS, wanted to pronounce with a shocking print that generates awareness when people dont use protection, in this case, not using condoms.
Dec
12
Zensex: It Could Be Avoided, 2
Posted in: Uncategorized
The brand Zensex for the day of AIDS, wanted to pronounce with a shocking print that generates awareness when people dont use protection, in this case, not using condoms.
Dec
12
Zensex: It Could Be Avoided, 3
Posted in: Uncategorized
The brand Zensex for the day of AIDS, wanted to pronounce with a shocking print that generates awareness when people dont use protection, in this case, not using condoms.
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