Hasta La Creative!

Paul Grace joins from Coca-Cola European Partners.

Spoetzl Brewery, the 110-year-old brewer of Shiner Bock, has picked The Richards Group as lead creative agency for Shiner beers after a creative review.

The account was previously held by longtime agency McGarrah Jessee, the Austin-based branding shop. The Dallas-based independent Richards Group will be responsible for all Shiner creative. The company said investment in cable and TV sports networks account for about 80 percent of its media mix.

The brand says it sought an agency to “deliver creative ideas that maintain the brand position of being independent, humble and enduring while supporting the market position of the number 1 craft beer in Texas,” according to a statement.

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Twitter and television are more intertwined than you might think, according to the most recent #TVIsSocial report from the Video Advertising Bureau. The VAB found that from Sept. 24 through Oct. 21, the No. 1 trending topic on Twitter during at least one of these four times–8:30 p.m., 9:30 p.m., 10:30 p.m. and 11:30 p.m.–was…

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The agency Wongdoody not only has an interesting name, it’s had an interesting 2018. The Seattle-based creative shop celebrated its 25th anniversary this year and as it did so, it was acquired by Infosys. The Indian tech giant, once known for offshoring jobs, has increasingly moved into domestic tech and consulting services.

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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today

Coca-Cola Co.’s Vitaminwater is hosting a contest where you can win $100,000 if you give up your smartphone for a year. (Let’s get this out of the way: If you’re thinking you can cheat and peek at Snapchat sometimes, know that a lie detector test is involved, and if you fail, you get nothing.) Anyway, the contest is prompting people to fantasize about a life of smartphone abstinence. People have to post a photo on Instagram or Twitter with the hashtags #nophoneforayear and #contest to explain why they need a break from their smartphone (the winner will get a low-tech Nokia 3310 to use instead) and what they’d do with their newfound time. The responses should be put into a time capsule for future generations, because they sum up our sad state of phone addiction in 2018. One woman wrote on Instagram that she wanted to spend more time with her kids, adding, “I need to stop social media stalking my ex bfs & reading through 1,000+ comments of drama in the mom group on Facebook for pure entertainment.” Another person tweeted an X-ray of her neck, saying she spent so much time on her phone that her spine had actually curved.

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H-E-B. These three letters roll off of Texans’ tongues as easily and as frequently as barbacoa. HE Butt Grocery—founded in Kerrville, Texas, in 1905—has the kind of cult following few retailers in any category enjoy. Eater helps to explain the draw. H-E-B has just tapped into one of the most powerful cultural forces in existence: […]

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The journalist and MSNBC host wakes up to Twitter and ends the day “basically a brain-dead mess.”