Pinterest Shared Its List of 100 Emerging Trends for 2019

Pinterest shared the 2019 version of its annual Pinterest 100 list, which highlights emerging trends on its platform for the coming year. More than 250 million monthly users come to Pinterest, with over 175 billion ideas saved to some 3 billion boards to date, a spokesperson said. Pinterest also shared examples of brands finding inspiration…

Facebook Opens One-Day NYC Pop-up to Talk to Users About Data and Privacy Settings

Nestled inside New York City’s bustling Bryant Park Holiday Village (an annual holiday market filled with booths from local food vendors and other small businesses) you’d expect to see a lot of tourists and locals strolling among the shops, picking up holiday gifts and maybe stopping for a few tours around the ice rink. What…

Bravo Was One of the First Brands to Use Instagram’s New Countdown Sticker

Instagram users can now add an interactive countdown sticker to their Stories to help track how much time is left until events like vacations. The countdown sticker is available via the sticker tray in the application’s Stories camera, and customization options include name, date/time and color. Followers who click the arrow in the corner of…

Cientistas atestam o óbvio: James Bond tem sérios problemas com o álcool

“Shaken, not stirred”. Esta fala, que no bom português significa “batido, não mexido”, acompanha a franquia e o personagem James Bond como um mantra, desde suas origens no cinema com “007 Contra o Satânico Dr. No” até a última encarnação do icônico espião vivida por Daniel Craig. Como os vilões extravagantes, os carros tunados, os …

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Genesis: You’re Born To Be Driven

Video of GENESIS G90 – Back to the back seat

Iguatemi: Whistle

Video of Iguatemi – Assobio

Why Not This One? – Brazilian Black Consciousness Day, 1

Why Not This One? – Brazilian Black Consciousness Day, 1

On November 20th, it is celebrated the Brazilian Black Consciousness Day. Despite the fact that the date is considered a holiday, the different treatment and the lack of equality between white and black people are challenges which remain present in our society that needs to be beaten.

Why Not This One? – Brazilian Black Consciousness Day, 2

Why Not This One? – Brazilian Black Consciousness Day, 2

On November 20th, it is celebrated the Brazilian Black Consciousness Day. Despite the fact that the date is considered a holiday, the different treatment and the lack of equality between white and black people are challenges which remain present in our society that needs to be beaten.

Why Not This One? – Brazilian Black Consciousness Day, 3

Why Not This One? – Brazilian Black Consciousness Day, 3

On November 20th, it is celebrated the Brazilian Black Consciousness Day. Despite the fact that the date is considered a holiday, the different treatment and the lack of equality between white and black people are challenges which remain present in our society that needs to be beaten.

RocoMamas: #EatingIsBelieving, 1

RocoMamas Outdoor Ad - #EatingIsBelieving, 1

RocoMamas: #EatingIsBelieving, 2

RocoMamas Outdoor Ad - #EatingIsBelieving, 2

RocoMamas: #EatingIsBelieving, 3

RocoMamas Outdoor Ad - #EatingIsBelieving, 3

Everyone Wants Better Work; Not Everyone Knows What It Takes To Make It

How many times have you heard that it’s all about the work? It’s all about the work. It’s all about the work. It’s all about the work. It’s all about the work. It’s all about the work. It’s all about the work. I am curious. Is your success in advertising really all about the work? […]

The post Everyone Wants Better Work; Not Everyone Knows What It Takes To Make It appeared first on Adpulp.

Dans les écoles françaises, la leçon du jour : à quel tweet se fier ?

Pour combattre la désinformation et la radicalisation, la France propose l’un des plus grands efforts au monde pour apprendre aux jeunes à identifier les « fake news ».

WPP's Ford agency reduces workforce in wake of account demotion


GTB, WPP’s dedicated Ford agency, is reducing its global workforce in the wake of being demoted on the account. A spokesman confirmed the shop will lay off less than 2 percent of its total global workforce, which numbers about 3,000 people.

The staff reduction comes two months after Ford named BBDO as its lead global creative agency. The automaker also brought on Wieden & Kennedy as a creative and innovation partner for specific projects. W&K led the new “Built Ford Proud” U.S. campaign that is getting significant airplay. While the moves were a blow to WPP, which has a long-running relationship with Ford, GTB retained significant pieces of the business, including media planning and buying, dealer marketing, PR and ad operations in China.

“As the support model is evolving, some reductions to staffing will occur,” Detroit-based GTB said in a statement today to Ad Age. “The size and the timing of the staffing reductions will vary from market to market. GTB is leveraging WPP’s global agency network and regional agency partners to limit the impact and support those affected. As a trusted global communications partner, GTB is committed to delivering extraordinary consumer impact for brands through creative content, data, and technology.”

Continue reading at AdAge.com

Crispin Porter + Bogusky is rebranding (and moving that plus)


MDC Partners agency Crispin Porter + Bogusky is rebranding and tweaking its logo from CP+B to be “CPB+.” It will also go by simply “Crispin Porter Bogusky” — which is pretty much what everyone called it anyway.

(Editor’s note: Ad Age style does not honor the + sign in agency names, so other than in this story, the shop has been written as Crispin Porter & Bogusky within Ad Age.)

The shop saw the return of namesake Alex Bogusky over the summer, and made changes including closing its Miami and Los Angeles outposts as it sought to consolidate operations in the U.S. The day Bogusky returned, he was already eyeing a brand refresh for the agency, says Adam Skalecki, co-lead of design at the agency.

Continue reading at AdAge.com

New Location-Based Features Are In Store for Snapchat Advertisers With Physical Locations

Snapchat has a holiday present for retailers in the form of new location advertising features on its platform. “We have seen good performance with location targeting and filters, and the new releases are an added bonus for our retail clients as we always push publishers for more precise targeting based upon user behaviors,” said Jenny…

Over 75 Million People Visit Facebook Watch Daily, Spending an Average of 20+ Minutes

Who is watching Facebook Watch? Over 400 million people spend at least one minute on the social network’s video platform each month, with more than 75 million people doing so each day, Facebook revealed. Those 75 million daily visitors spend an average of more than 20 minutes on Facebook Watch, according to the social network….

The 25 Best Ads of 2018

It’s that time. We’re looking back at the best ads of 2018, a year when marketing truly ran the full spectrum, from silly and sarcastic to weighty and wonderful. With all the industry hand-wringing of late about whether creative agencies are a dying breed, one might have expected a drought of ambitious advertising in 2018….

Philadelphia quer que você pare de mergulhar o mesmo aperitivo duas vezes no molho neste Natal

Todo fim de ano é a mesma coisa: na ceia de Natal, disfarçado entre os entusiastas de Chester e os tios do “É pavê ou pacumê”, está o meliante que adora mergulhar duas vezes o mesmo aperitivo no molho. É uma prática nefasta e que vai contra os hábitos mais básicos de higiene, já que …

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