Bongiovi Acoustic Labs: Aria

Media
Bongiovi Acoustic Labs

The Aria is a prototype of a digital stethoscope and a design approach to audio innovation in healthcare that delivers a cost-effective telemedicine solution to those in need around the world. By incorporating Bongiovi’s patented MDPS (Medical Digital Power Station) Algorithm, we were able to design a more affordable system, in turn, making healthcare more accessible. The Aria aims to show that audio technology can be made available to more people, in more affordable ways.

Advertising Agency:JWT, New York, USA
Chief Creative Officers:Ben James, Brent Choi
Experience Designer:Vaibhav Bhanot
Art Director & Copywriter:Kathleen Boehl
CoDirector and Editor:Justin Snow
Senior Designer:Emely Perez
Designer:Christine Petrosky
Chief Marketing Officer:Sherri Chambers
Director Of Technology:Kamran Aslam
Associate Producer:Connor Zazzo
Associate Director of Technology:Juan Turcios
Quality Assurance Manager:Sujay Debsikdar
Managing Directors:Tony Bongiovi, Steve Lazin, Joseph Butera Jr., Ron Simmons
Chief Technology Officer:Joseph Butera
Senior Advisor:Peter Greco
Director of Mechanical Design:Robert Summers
Senior Acoustic Engineer:Ryan Copt
New Business CoOrdinator:Reiss Gaspard
Account Supervisor:Conor Bennett
Creative Resource Manager:Veronica Cohen

Ecuador Ministry of pubic Health: Savor Saver

Direct Marketing
Ecuador Ministry of pubic Health

Advertising Agency:Ogilvy & Mather, Ecuador
CCO Latam:John Forero
Vice President:Juan Pablo Alvarez
Executive Creative Directors:Andres Vallejo, Iván Rivera
Head Of Art:Camilo Ruano
Art Directors:Diego Benitez, Danny Marmol
Copywriter:Manuel Hoffman
Art Director:Javier Galfré
Graphic Designer:Esteban Benitez
Executive Producer:Abel Menendez
Executive Director:Sandra Valdes
Contributing Company:Rednet Ecuador
Head Of Design:Bastien Baumann
Designers:Robyn Makinson, Grina Choi
Production Company:Plan 9 Media, David Studio
Production Media:DMENTE
Ceo:Jonathan Specktor
Agroindustrial Engineer:Diego Tapia
Doctors:Marco Sinche, Andrea Portalanza, Esther Castillo
Pediatric Oncologist:ose Maria Eguiguren
Research & Development Manager:Maria del Carmen León
Comunications Coordinator:Vanesa Illescas
Foundations:Cecilia Rivadeneira, Sol y Vida Foundation

WW adds Kate Hudson, Robbie Williams as brand ambassadors


Hudson (above) and Williams (below) announced their plans to their fans on social media.

WW has had 11 consecutive quarters of member growth. At the close of the third quarter, it tallied 4.2 million subscribers but expects to end 2018 with about 4 million subscribers, since it’s a seasonal business and plenty of the people who start the year off with weight loss goals see their desire wane as the months progress. Even so, the 4 million number is well above the close of last year, when it counted 3.2 million subscribers.

In January, which is peak season for weight loss, WW will face fresh marketing from Nutrisystem and other brands eager to woo their own new customers. But WW isn’t just updating its ads. The FitPoints that its members track are now more personalized. Chat groups were added in the WW app to appeal to members in life stages, such as pregnancy, or with certain interests, such as vegetarianism. A loyalty program was introduced. So was content from meditation app Headspace. There are now audio workouts from Aaptiv. And Blue Apron will begin offering WW Freestyle-inspired meals in January.

Continue reading at AdAge.com

Watch the newest ads on TV from T-Mobile, GameStop, Google Pixel and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Santa Claus goes on a jealous rampage after realizing that a family that shopped at GameStop doesn’t need him. “Saturday Night Live” cast member Kyle Mooney serves up a video he shot on the Google Pixel 3 in a comedic spot that aired during the weekend’s episode. And a “choir” of smartphones celebrates T-Mobile’s $40 unlimited plan.

Continue reading at AdAge.com

Instagram takes spotlight in new Russian interference report


Facebook’s Instagram played a much bigger role in Russia’s manipulation of U.S. voters than the company has previously discussed, and will be a key Russian tool in the 2020 elections, according to a report commissioned by the Senate Intelligence Committee.

The Russian Internet Research Agency, the troll farm that has sought to divide Americans with misinformation and meme content around the 2016 election, received more engagement on Instagram than it did on any other social media platform, including Facebook, according to a joint report by three groups of researchers.

“Instagram was a significant front in the IRA’s influence operation, something that Facebook executives appear to have avoided mentioning in Congressional testimony,” the report says. IRA activity shifted there after the media began to write about Russian activity on Twitter and Facebook. “Our assessment is that Instagram is likely to be a key battleground on an ongoing basis.”

Continue reading at AdAge.com

Bridgestone: Flat Tire

Bridgestone Print Ad - Flat Tire

City of Viseu: Wi-Fi

City of Viseu Print Ad - Wi-Fi

Free Wi-Fi hotspots are now available in the city center of Viseu.

People's Vote: Our Last Xmas With EU (or is it?)

Video of Our Last Xmas With EU (or is it?)

Mercedes: Almost Ain’t Enough

If, in life, you allow yourself to be satisfied with ‘almost’, doing things by halves or with 99%, you are missing out on something. You never experience the unforgettable moment in which everything is perfect. In a quick succession of scenes, we show different women in various authentic and highly emotional situations in their lives. Perfect and almost perfect moments: on the beach, at work, in the city, whilst traveling – in love, singing, laughing, crying, etc.

Video of Mercedes-Benz Service and Genuine Parts: Almost Ain’t Enough

Road Safety Authority: Consequences Cardboard

Road Safety Authority Print Ad - Consequences Cardboard

Poster promoting ‘Consequences’, the Irish Road Safety Authority’s drink driving VR experience.

Belgian Kids’ Fund: Birthday Everyday

Birthday Everyday” is the title of the film released by the Belgian Kids Fund, which deals daily with children in a serious health condition. In the film, we see a couple of parents reacting in an unprecedented way when forced to face an unfortunate diagnosis about their child’s health state. In this little fable of real life, the parents decide, against all odds, to turn that hospitalization period into a series of special moments in the life of their child and their own.

“Birthday Everyday” is a story about resilience and unconditional love, even when the world is falling apart. Created by the Belgian agency Mortierbrigade, produced by CZAR.BE and directed by the directing-duo SALSA, the work provokes an important reflection on the importance of emotional support and the relativization of time when life exposes all its fragility and finitude.

Video of Belgian Kids’ Fund – SALSA (DC)

Warner Bros.: Aquaman – The Underwater Poster

For the release of their latest DC Comics movie AQUAMAN, Warner Bros invites you to dive into the world of the king of Atlantis.

And what better way to experience it than to find yourself directly in his natural habitat ?

Imagined and created by the independent advertising agency Brand Station, this unusual & out-of-the-box poster campaign has been set-up at the heart of Paris, in the Edouard Pailleron swimming pool, and will be available from the 10th to December 13th.

A true technical feat, this 495m2 immersed poster will be unveiled to the public on Monday morning.

Buitoni: Piccolinis Mini Pizzas – Cheese

Buitoni Print Ad - Piccolinis Mini Pizzas - Cheese

Print campaign for Buitoni’s famous mini pizza brand – Piccolini.

Buitoni: Piccolinis Mini Pizzas – Cutter

Buitoni Print Ad - Piccolinis Mini Pizzas - Cutter

Print campaign for Buitoni’s famous mini pizza brand – Piccolini.

Buitoni: Piccolinis Mini Pizzas – Ketchup

Buitoni Print Ad - Piccolinis Mini Pizzas - Ketchup

Print campaign for Buitoni’s famous mini pizza brand – Piccolini.

Queensland Government: #LiftLegend

Everyone loves a drink over the Christmas season. But many Australians are still risking their lives drink-driving to get home. #LiftLegends is a new road safety campaign, created by Publicis Worldwide, Brisbane, encouraging people to organise a #LiftLegend to make their way home. Set to the Bette Midler classic, Wind Beneath My Wings, it heroes the drivers who take care of you, and asks us all to consider being a #LiftLegend for our family and friends.

Video of LiftLegend 60 Second

Bowers & Wilkins: Sound SPA

The holidays can be stressful, and research shows that holiday music can actually increase stress. According to Markus Bergkvist, Music Supervisor, Joel Danell, Composer and Töres Theorell, Professor in stress research, music can also be used to help people relax and calm down – if composed in the right way. What’s more, Bowers & Wilkins believes that high quality sound makes a difference, enhancing the effect of any music.

Video of Sound SPA

Hands-on. America, art and the internet

A few weeks ago, I had a chance to visit The New Art Fest, a new media art festival in Lisbon that invites the public to look critically at the way technology and science are transforming society.


Natalie Bookchin, still from Now he’s out in public and everyone can see, 2017

The theme of the 3rd edition of the festival, “AMERICA ONLINE & NET GENERATION”, looked closely at the digital art of the American continent from the beginnings of electronic art, through the emergence of the internet, to these days of post-internet art.

The theme is both a celebration of the role that the USA has played in the development of the internet and an opportunity to reflect on the fact that the so-called American century is drawing to an end with the rise of China as a superpower and Carrot Trump’s politics of isolationism.

Unfortunately, when the plane landed in Lisbon, several of the chapters of the festival had already closed: the exhibition dedicated to the archives of turbulence (a much-missed organisation that commissioned networked art forms), the Maker Art event that brought together media art and art market, video and film sessions as well as several discussions about data, gentrification, etc. I missed all that. I did however get to visit the Hands-On exhibition at the spectacularly charming Museu Nacional de História Natural e da Ciência.


At the Museu Nacional de História Natural e da Ciência


Entrance to the Hands-On exhibition. Photo by João Serra de Almeida/XZibit Art

The exhibition gives a broad and ambitious overview of online art developed in America since 1994 while also trying to ponder upon the forms and meaning of arts that dematerialize, become unstable and are stored in databases, servers and “clouds”.

Hands-On multiplied the perspectives and reminded us that America is not just the USA (as we often think) but the totality of the continents of North and South America. There were dozens of works on show. I’m going to skip the historical ones and focus on recent films, performances and installations that i found particularly worth sharing with you:


Ken Rinaldo, The Continuous War Train (War robots Tanks), 2018


Ken Rinaldo, The Continuous War Train, 2018


Ken Rinaldo, The Continuous War Train (Starfighter), 2018


Ken Rinaldo, The Continuous War Train (Exoskeleton Suits), 2018

Like most visitors on the day i visited the show, I was captivated by Ken Rinaldo’s The Continuous War Train. The 3D animation shows a never-ending American freight train, pulling Humvees, helicopters, tanks, jets, exoskeletons, drones, missiles and other sophisticated military equipment through an empty Midwestern town.

In the background, glimpses of a derelict farmhouse, litter tossed on the pavement or a second-hand shop on the main street highlight the disconnect between a tantacular American military-industrial complex and the everyday reality for American citizens; between massive military budgets and a society that cruelly lacks public funding for education, environment and healthcare.

The continuous war train elements are interspersed with actual footage of military arms trade, with 3D animation allusions to contemporary film superheroes, historical and contemporary footage of wars. The juxtaposition reminds us of the role of the entertainment industry in selling us a vision of the military made of action heroes, glory and patriotism, while civilians are killed in U.S. military attacks and suicide is rife among U.S. soldiers and war veterans.

“The Pentagon’s numbers show that during George W. Bush’s eight years he averaged 24 bombs dropped per day, which is 8,750 per year,” the artist writes. “During Obama’s time in office, the military dropped 34 bombs per day or 12,500 per year. And in Trump’s first year in office, he averaged 121 bombs dropped per day, for an annual total of 44,096 or one every 12 minutes.”


Sophia Brueckner, Captured by an Algorithm, 2012


Sophia Brueckner, Captured by an Algorithm, 2012

Sophia Brueckner applied Photomerge (a Photoshop algorithm that stitches together photos into panoramas), to the covers of over 100 romance e-novel. Because the covers are so similar to each other and seem to naturally overlap, the algorithm ended up creating corny landscapes that strike the right balance between the slightly bizarre, the cliché and the romantic. The artist printed these landscapes on porcelain plates. Each plate also features Kindle Popular Highlights from these romance novels. “All she wanted was to matter. She wanted to be more than an opportunity. That’s all.” or “Though you may call me a dreamer or fool or any other thing, I believe that anything is possible…” are among the literary gems bordering the plates.

Captured by an Algorithm is an absurd and convincing demonstration of what algorithms can do. Right now they are not perfect. They might even be slightly ridiculous but they increasingly challenge our idea of human creativity.

Natalie Bookchin, Now he’s out in public and everyone can see (trailer), 2017

Natalie Bookchin’s work investigates collective identity as performed on social network sites.

Among her latest works are collages made of extracts from YouTube videos that have been watched by only a handful of viewers. Her aim is to weave connections and associations that no algorithm would ever make. The result is incredibly moving. The films show a middle class America that feels increasingly marginalized and that uses online platforms in lieu of a physical public space that has disappeared.

Now he’s out in public and everyone can see compiles excerpts from hundreds of vlogs by people who start by saying “I’m not racist or anything” and then give their opinion about media scandals surrounding an African American public figure whose identity we don’t know. Although the work was first shown in 2012, it was already showing how bitter many U.S. citizens were when confronted with a supposedly ‘post-racial’ society and a head of state who wasn’t quite white enough.

Natalie Bookchin, Long Story Short (clip), 2016

Perhaps even more poignant, Long Story Short examines the personal and collective experience of poverty, social fragility and wealth inequality in America through direct-to-camera interviews the artist made with over 100 people. She met them in homeless shelters, food banks, adult literacy programs and job training centers in California, one of the richest regions in the U.S. and one where wealth inequality is particularly jarring.

“To make the archive, I borrow tools and forms of technology — including webcams and laptops — to highlight the voices of those left beyond during the technology boom,” the artist told The Chart. “In the 20 years or so that the internet has been publicly available, it has helped create extraordinary wealth for a few, while many others have lost jobs or job security, widening the already large gap between the rich and the poor. Much of this concentrated wealth is in Northern California, the home of the technology boom.”

Brian Mackern, XTCS – Temporal de Santa Rosa, 2002

The Santa Rosa Storm occurs in the Southern Hemisphere around the time of the festival of Santa Rosa of Lima, Perú, celebrated on August 30 each year. According to the legend, Rosa de Lima caused a storm so powerful that it prevented Dutch pirates from attacking the city of Lima in 1615. Meteorologists attribute the storm to the clash of the first warm winds which are a product of the arrival of spring with cold fronts.

Brian Mackern recorded the radioelectric interferences caused by the Santa Rosa Storm in 2002, in Montevideo-Uruguay. He uses and manipulates these recordings during performances that reveal the presence of the storm through the ‘noise’ present within the signal. Paradoxically, this ‘noise’ is the ‘signal’ which defines the information to us: The existence of the storm itself.

Giselle Beiguelman and Lucas Bambozzi, Museu dos [corpos] invisíveis (TRIBOS QUEER, VOGUE DANCING)

Museu dos [corpos] invisíveis (Museum of invisible [bodies]) is a series of mini-docs about the city of São Paulo. The films makes more visible a series of people and realities that form an integral part of the urban fabric. Yet, their importance is left at the margin of contemporary discourses about urban life: gender policies, feminism, racial segregation, periphery, vigilance, emergency, queer tribes and life on the streets.

More images from Hands-On:

Tony Katai, Before Never, 2018


View of the Hands-On exhibition. Photo The New Art Fest


View of the Hands-On exhibition. Photo The New Art Fest


View of the Hands-On exhibition. Photo by João Serra de Almeida/XZibit Art


View of the Hands-On exhibition. Photo by João Serra de Almeida/XZibit Art


View of the Hands-On exhibition. Photo: The New Art Fest’

The New Art Fest has sadly closed. The festival was curated by artistic director António Cerveira Pinto, with guest curators Brian Mackern, Gustavo Romano and Nilo Casares, with the special collaboration from MEIAC.

Concord Music Acquires Samuel French in Big Push Into Theater Business

The music industry conglomerate also owns the Rodgers & Hammerstein organization and has a joint publishing-licensing venture with Andrew Lloyd Webber.

Channing Dungey, Former ABC Head of Entertainment, Is Going to Netflix

Ms. Dungey, who left ABC a month ago, will oversee a broad slate of original programming, including shows from Shonda Rhimes, Kenya Barris and the Obamas.