The deadlines for Ad Age’s Agency A-List & Creativity Awards are just around the corner.
The final deadline for Ad Age’s Agency A-List Awards has been extended to Thursday, Jan. 3 at 5pm EST.
The final deadline for the Creativity Awards is Jan. 8 at 5pm EST.
Hudson (above) and Williams (below) announced their plans to their fans on social media.
WW has had 11 consecutive quarters of member growth. At the close of the third quarter, it tallied 4.2 million subscribers but expects to end 2018 with about 4 million subscribers, since it’s a seasonal business and plenty of the people who start the year off with weight loss goals see their desire wane as the months progress. Even so, the 4 million number is well above the close of last year, when it counted 3.2 million subscribers.
In January, which is peak season for weight loss, WW will face fresh marketing from Nutrisystem and other brands eager to woo their own new customers. But WW isn’t just updating its ads. The FitPoints that its members track are now more personalized. Chat groups were added in the WW app to appeal to members in life stages, such as pregnancy, or with certain interests, such as vegetarianism. A loyalty program was introduced. So was content from meditation app Headspace. There are now audio workouts from Aaptiv. And Blue Apron will begin offering WW Freestyle-inspired meals in January.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: Santa Claus goes on a jealous rampage after realizing that a family that shopped at GameStop doesn’t need him. “Saturday Night Live” cast member Kyle Mooney serves up a video he shot on the Google Pixel 3 in a comedic spot that aired during the weekend’s episode. And a “choir” of smartphones celebrates T-Mobile’s $40 unlimited plan.
The Kansas City Chiefs and Los Angeles Chargers surged on Facebook, Twitter and Instagram during weeks 13 through 15 of the National Football League season, according to social marketing firm Unmetric. The Chiefs posted the highest growth on Facebook from Nov. 29 through Dec. 16, as well as the highest engagement on Facebook and Instagram,…
If you think your holiday season is stressful, just be glad you haven’t been kidnapped by a family of trees, covered in decorations and put on display in their living room–with your feet chopped off so you can’t escape. That fate befalls a bunch of suburban dudes in “O Human Being,” an outrageously dark-humored (and…
As 2018 draws to a close, those who have been preaching the end of advertising probably have more than a little justification for a victory dance. With the merger of JWT, an industry giant that once represented the best of what our industry talent can achieve, into Wunderman and Y&R’s dissolution into VML, some of…
Você inala um gás e capota. Quando acorda, já está numa sala de recuperação e não se lembra de nada. Afinal, como funciona a anestesia? Ficar apagado por anestésico tem o mesmo efeito de estar dormindo? Confira no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. Agradecimento especial ao Dr. Sérgio …
O post Naruhodo #163 – O que a anestesia desliga no nosso corpo? apareceu primeiro em B9.
A rede Starbucks anunciou hoje que está expandindo sua parceria de entrega com o Uber Eats para mais 2 mil lojas nos Estados Unidos, o que representa cerca de um quarto de todas as unidades da Starbucks no país. O serviço Starbucks Delivers opera como um programa piloto desde setembro em Miami, em Tóquio, e em várias cidades …
O post 1/4 das lojas Starbucks nos Estados Unidos já entregam café via Uber Eats apareceu primeiro em B9.
Para a sua campanha de Ano-Novo, o Banco do Brasil se inspirou no povo brasileiro e, quase em tom de manifesto, apresenta um vídeo que explora as características reconhecidas da população para mostrar o potencial que temos para fazer um 2019 melhor. Assinada pela WMcCann, a campanha usa o mote “Fato ou Fake” para ressaltar as …
O post Para 2019, Banco do Brasil ressalta o que é fato sobre o brasileiro apareceu primeiro em B9.
Direct Marketing
Ecuador Ministry of pubic Health
Advertising Agency:Ogilvy & Mather, Ecuador
CCO Latam:John Forero
Vice President:Juan Pablo Alvarez
Executive Creative Directors:Andres Vallejo, Iván Rivera
Head Of Art:Camilo Ruano
Art Directors:Diego Benitez, Danny Marmol
Copywriter:Manuel Hoffman
Art Director:Javier Galfré
Graphic Designer:Esteban Benitez
Executive Producer:Abel Menendez
Executive Director:Sandra Valdes
Contributing Company:Rednet Ecuador
Head Of Design:Bastien Baumann
Designers:Robyn Makinson, Grina Choi
Production Company:Plan 9 Media, David Studio
Production Media:DMENTE
Ceo:Jonathan Specktor
Agroindustrial Engineer:Diego Tapia
Doctors:Marco Sinche, Andrea Portalanza, Esther Castillo
Pediatric Oncologist:ose Maria Eguiguren
Research & Development Manager:Maria del Carmen León
Comunications Coordinator:Vanesa Illescas
Foundations:Cecilia Rivadeneira, Sol y Vida Foundation
The deadlines for Ad Age’s Agency A-List & Creativity Awards are just around the corner.
The final deadline for Ad Age’s Agency A-List Awards has been extended to Thursday, Jan. 3 at 5pm EST.
The final deadline for the Creativity Awards is Jan. 8 at 5pm EST.
What would happen if a 6 year old was left alone with Santa’s phone? One child’s visit to see Santa became dramatic when he was called upon to help save Christmas.
OREO PEOPLE is a global campaign built around the simple premise that no matter what our differences are, we can all connect playfully over an Oreo cookie. After all, it’s the only cookie that’s crunchy and smooth, chocolate and creme, black and white. Using a fast-moving combination of live action and ground-breaking animation, and set to a head-bobbing dance track, OREO PEOPLE is an OREO campaign for a today’s fast-paced, social-media-savvy, multi-screen generation, and has already connected strongly with younger viewers worldwide. Running now in multiple languages and formats in Europe, Southeast Asia, South America and parts of North America, OREO PEOPLE will soon premiere in China and Japan. OREO PEOPLE is the first new global campaign for OREO since the brand’s “Wonderfilled” campaign.
What would Santa look like if his legend was being created by some groovy bunch of creatives today?
Normally the German aid organization Caritas fights for inclusion. This Christmas they make an exception.
Facebook is introducing several new features for the camera in its Messenger application, with many geared toward the holiday season. The social network said over 20 million people use camera effects on Messenger every day. Looping effect Boomerang–which debuted as a stand-alone app in October 2015, was added to Instagram Stories in November 2016 and…
Direct Marketing
Ecuador Ministry of pubic Health
Advertising Agency:Ogilvy & Mather, Ecuador
CCO Latam:John Forero
Vice President:Juan Pablo Alvarez
Executive Creative Directors:Andres Vallejo, Iván Rivera
Head Of Art:Camilo Ruano
Art Directors:Diego Benitez, Danny Marmol
Copywriter:Manuel Hoffman
Art Director:Javier Galfré
Graphic Designer:Esteban Benitez
Executive Producer:Abel Menendez
Executive Director:Sandra Valdes
Contributing Company:Rednet Ecuador
Head Of Design:Bastien Baumann
Designers:Robyn Makinson, Grina Choi
Production Company:Plan 9 Media, David Studio
Production Media:DMENTE
Ceo:Jonathan Specktor
Agroindustrial Engineer:Diego Tapia
Doctors:Marco Sinche, Andrea Portalanza, Esther Castillo
Pediatric Oncologist:ose Maria Eguiguren
Research & Development Manager:Maria del Carmen León
Comunications Coordinator:Vanesa Illescas
Foundations:Cecilia Rivadeneira, Sol y Vida Foundation
Print
Baby Dove
Prior to launching Baby Dove, research indicated that 99% of moms feel pressure to be perfect. And 81% question if what they’re doing is good enough. So we set out to connect with moms in a manner that was consistent with Dove’s real beauty heritage: by making them feel beautiful, instead of inadequate. To capture the beauty of being a real mom, we commissioned several world-renowned female photojournalists. By immersing themselves in 6 real moms’ lives 24/7, they captured the beautifully imperfect side of motherhood. The resulting 120 photos were showcased in our online gallery of real moms, in OOH, newspaper and social.
Advertising Agency:Ogilvy, Canada
Production Company:Ho
Chief Creative Officers:Brian Murray, Ian Mackellar
Group Creative Directors:Chris Dacyshyn, Julie Markle
Copywriter:Chris Dacyshyn
Art Director:Julie Markle
Strategist:Crystal Sales
Director:Aviva Groll
Account Management:Aviva Groll
Management Supervisor:Ashley Shaffer
Account Executive:Emily Woods
Senior Print Producer:David Scanlon
Marketing Manager:Leslie Golts
Associate Brand Manager:Carolyn Kim
Senior Marketing Director:Daniel Alter
Marketing Director:Diane Laberge
Photographer:Lynsey Addario
Digital Production:Ho
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Friendly reminder: The deadline for the Ad Age A-List Awards is tomorrow at 5 p.m. EST. (Creativity Awards have until Jan. 8).
What people are talking about today
Colin Kroll, the co-founder of the HQ Trivia quiz app and the Vine short video platform, was found dead in New York this weekend, news reports say. Kroll, HQ Trivia’s CEO, was 34. Bloomberg News reports that police found drugs on the premises and are awaiting a medical examiner’s report on what caused his death. There was no HQ Trivia game Sunday night; instead host Scott Rogowsky made brief remarks in Kroll’s memory. “Colin, or C.K. as we called him, was a true visionary who changed the game twice, first with Vine and then with this very app,” Rogowsky said. Because Kroll was an animal lover who often brought his dog to work, the app says it will donate the night’s $25,000 cash prize to the Humane Society.
Coors Light is coming in from the mountains and heading back to the bar as it looks to overcome a long-running sales slump. A new round of ads portrays sweaty, thirsty people grabbing some frosty brews in search of a refreshing respite.
One ad (above) is set inside a hot bar. Another one shows a sun-drenched tailgate party.
The scenes are a curious creative choice, considering that much of the country is buried in snow or dealing with freezing temperatures. But Ryan Reis, VP of the Coors family of brands for MillerCoors, says the approach is meant to dial-up Coors Light’s longtime marketing position as the “World’s Most Refreshing Beer.”
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