YouTube recently expanded the availability of its Stories feature, which allows users to share photos and videos to their channels that will be available to view in the YouTube mobile application for seven days. Currently, the feature is available to eligible creators with more than 10,000 subscribers. Our guide will show you how to add…
Who knew paint could sound so good? Behr did. The paint manufacturer is hopping on board the ASMR train, releasing a nearly five-minute-long video filled with all the satisfying sounds associated with paint–the pop of a paint can lid, the soothing swish of a brushstroke, the calming whirl of a stick in paint. ASMR, if…
Oh no, someone left Kevin McCallister home alone once again! But wait, that’s not all too alarming, given that actor Macaulay Culkin is now 38 years old. In Google’s homage to and update of 1990’s Home Alone, Culkin is still enjoying his solo time–but now without the lingering dread of being accidentally ditched by parents….
The SnapLab group at Snap Inc., which is behind its Spectacles camera sunglasses, will be under new leadership starting in February. Vice president of hardware Sahil Sharma had been leading SnapLab since Mark Randall left the company in June, but he will leave Snap Inc. in February to pursue another opportunity. Steen Strand, who joined…
While it’s hard to pick just one trend that defined 2018, the year has been rife with companies relying on social media to help them launch disruptive campaigns and build a new brand image. Whether a company needed a completely new brand identity or if they only needed a logo change, 2018 was the year…
Category: Beyond Madison Avenue
Summary: The snacks we munched on after soccer practice have become a worldwide phenomenon, with huge sales growth and a ridiculous variety of flavors.
Facebook is like a factory that keeps resetting the number of days since its last OSHA violation: Once again, that number is back to zero. On Wednesday, The New York Times released more internal documents that detail how Facebook made special data arrangements with partners like Microsoft, Amazon and Netflix.
The social network has had a year it wishes it could forget. It started with CEO Mark Zuckerberg promising to address the most pressing issues. Instead of fixing the company, problems only seemed to multiply as the year progressed, from the Cambridge Analytica affair to a major hack to mounting political pressure on both sides of the Atlantic. And today comes this revelation that the social network was developing personalization tools with at least 30 tech partners, giving them extensive access to user data.
Here’s a look at how Facebook’s year has gone, from bad beginngs to an unfortunate end:
In “Shooting War,” the psychiatrist Anthony Feinstein explores the complexity of photographers’ day-to-day work covering conflict and human depravity.
When I heard Gabi Zijderveld, chief marketing officer of emotion measurement technology company Affectiva, describe writing 44 handwritten thank you notes at a conference she’d organized, my interest was peaked. She told this story at a recent gathering of The CMO Club, not to brag but rather as a reminder that a little extra effort can go a long way, in this case, helping Zijderveld generate substantial word-of-mouth about a new tech category her company was promoting.
Digging into the background behind the notes and the conference, I discovered how companies can redefine the business they are in and use cost effective ways to spread the word. In this portion of our interview, Zijderveld details how the idea of “#EmotionAI” came into being and the transformative role it has played for Affectiva.
Anheuser Busch InBev has tapped Deutsch New York for a Budweiser global soccer marketing assignment, according to people familiar with the matter.
The brewer declined to articulate the scope of the project. But the win puts the Interpublic-owned shop in the position to potentially work on Budweiser’s sponsorship of the World Cup, which won’t be played again until 2022. MDC Partners-owned Anomaly handled the 2018 World Cup for the brewer, and remains Bud’s global agency of record, although it no longer works on the brand in the U.S.
“Following Budweiser’s most successful 2018 World Cup Russia campaign as the most-talked-about brand on digital and social platforms, we want to build on this momentum and engage with consumers in more creative ways,” the brewer said in a statement, when asked about the Deutsch assignment. “We are exploring a new agency model to balance traditional and disruptive marketing. “
(TrendHunter.com) The home is the most important space in one’s life, and this list of 2019 home ideas offers inspiration and ideas for those looking to enhance or personalize their abode.
More people opt to…
(TrendHunter.com) These 2018 modern trends range from remixed art deco lighting collections to art exhibits that are inspired by cryptocurrency. While examples like Andy Bauch’s art collection feature hidden…
The New York Public Library is marking the 175th anniversary of the first release of Charles Dickens’ A Christmas Carol Wednesday with the debut of a new Insta Novel. The NYPL teamed up with New York agency Mother in August to begin posting Insta Novels–which combine text with visual elements and Instagram functionality–on the library’s…
In-housing programmatic effort can help you save on costs, increase ROI and keep control of your data, and that’s just a few of its benefits. But it can also raise some important questions, starting with a big one: How do you build out your programmatic team? Attracting top talent is often one of the biggest…
O anúncio do fim da DM9 deixou muita gente envolvida com o mercado publicitário nostálgica. Segundo a informação divulgada pelo site Meio & Mensagem,a DM9DDB foi incorporada pela Sunset, surgindo assim a SunsetDDB. Com isso, a marca DM9, presente há 43 no mercado publicitário nacional, deixa de existir. A fusão vem depois de perdas recentes e significantes da …
O post Depois de 43 anos no mercado, DM9DDB anuncia fusão com a Sunset e fim da marca DM9 apareceu primeiro em B9.
TV has always been a cornerstone of advertising campaigns due to its unique ability to employ sight, sound and motion to grab viewers’ attention, and now, with new digital privacy regulations, it’s also important to know that TV can enable you to connect with households in a more privacy-compliant way.
The General Data Protection Regulation, GDPR, went into effect in Europe this year and fundamentally changed how marketers collect and use data for targeted advertising. In the U.S., the regulation led many global advertisers to take a hard look at data collection practices and about what information needs to be collected, and what canand can’tbe shared with partners. And it looks like public sentiment will give way to more privacy regulation, whether it’s determined state by state or nationally. California’s digital privacy rules go into effect in 2020, and a similar privacy bill was introduced in New Jersey. A PwC survey found that just half of U.S. businesses affected by the California legislation expect to be compliant by the 2020 deadline.
Regulation is coming at the same time that interest in addressable TV is growing. And since addressable TV has natural safeguards built into it to protect privacy, now is the time for marketers that are reviewing their privacy practices to add addressable TV into their mix. Advertisers know that ultimately, reaching people with relevant messages is key to improving their television advertising ROI and enhancing the overall TV viewing experience, whether for live or on demand, in a home or on a mobile device. The challenge, then, is conducting addressable advertising in a way that completely safeguards consumer data and optimizes relevant ad experiences.
The year of the dog might be ending soon but it’s only just beginning for Anomaly. Petco has tapped the MDC Partners shop as its new creative agency of record, three months into the tenure of the pet retailer’s new chief marketing officer Tariq Hassan.
In recent years, Petco has done projects with Vitro, another MDC Partners agency. Petco is also reviewing its media account. Currently, the retailer’s in-house media team works with Portland-based Sq1 on digital media, according to a spokeswoman.
Under pressure from startups, like high-end pet food supplier the Farmer’s Dog, a host of animal-focused tech innovators, and even Amazon, which has its own pet food line Wag, traditional retailers like Petco have been forced to pivot to remain relevant to pet owners, of which roughly 40 percent are millennials, according to the American Pet Products Association.
Berlin agency glow donates a poster in a prominent space in Berlin wrapped in rescue blankets with 400 rescue blankets to take away for the up to 10.000 homeless in Berlin. The poster was handed over to the German Red Cross and their “Wärmebus“ (warming bus), that helps and picks up homeless every night.
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