Instagram recently updated the questions sticker in Stories to allow users to ask their viewers for music recommendations. Our guide will show you how this works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Once you’ve taken a new photo or video, or imported an existing photo or video from…
2018 foi um ano marcado por muitos acontecimentos, mas um em especial dominou a bancada do Braincast. Diversos dos integrantes desse valoroso podcast foram dominados por uma religião: o Airfryerismo. Portanto, nesse especial Braincast 300, Carlos Merigo, Cris Dias, Oga Mendonça, Marko Mello, Luiz Yassuda e Luiz Hygino travam um debate essencial para os rumos do …
O post Braincast 300 – Airfryer, a NASA na sua cozinha (ou não) apareceu primeiro em B9.
Integrated
Arquidiócesis de Bogotá;Presidencia de la República
Advertising Agency:MullenLowe SSP3, Bogotá, Colombia
President:Francisco Samper
Chief Creative Officer:Carlos Andrés Rodríguez
General Manager:Juan Pablo Garcia
Creative Director:Jorge Eliécer Pinto Prada
Copywriter:Abel Antonio Gómez Moreno
Art Directors:Camilo Londoño Siatova, Juan Sebastian moreno, Julian Olivares
Editor:Jonathan Bolívar
Media
National Down Syndrome Society
Advertising Agency:Saatchi & Saatchi, New York, USA
Production Company:Tool
Editorial:Cosmo Street
Music Studio:Beacon Street Studios
Managing Partners:Oliver Fuselier, Dustin Callif
Executive Producers:Oliver Fuselier, Dustin Callif, Maura Woodward, Tom Scherma, Leslie Dilullo, Adrea Lavezzoli
Director:Danielle Levitt
Photographer:Danielle Levitt
Executive Producer:Brad Johns, Diane Burton
Producer:Patti Getker, Anne Lai
Chief Creative Officer:Javier Campopiano
Chief Executive Officer:Andrea Díquez
Executive Creative Director:Mike Pierantozzi, Alex Lea
Executive Creative Directors:Chris Moreira, Mark Scholler
Associate Creative Director:Max McKeon
Associate Creative Directors:Cristián Costa, Tomas Almuna
Art Director:Erin Evon
Junior Art Director:Jill Archibold
Junior Copywriter:Carlota Serra
Digital Strategy Director:Melissa Hochman
Account Director:Ciara Siegel
Account Manager:Page Perkinson
Integrated Production Manager:Dennis Marchesiello
Project Management:Cara Muzik
Business Affairs:Robin Oksenhendler
Editor:David Otte
Head Of Production:Anne Lai
Managing Partner:Maura Woodward, Tom Scherma
Principals:Andrew Feltenstein, John Nau, Danny Dunlap
Here’s a holiday present for retailers: a new playbook. In a dynamic ecommerce environment, using last year’s digital ad strategy is a non-starter. Consumer shopping habits change too frequently to make that a viable proposition. This year’s U.S. holiday ecommerce sales are expected to grow over 16 percent, and there are now new ways of…
With so many media options available to modern audiences across all kind of platforms and devices, Hollywood marketers face greater pressure to get people’s attention. They have to reach those audiences in a way that makes a distinct and lasting impression and, more importantly, drives them to see their movies in theaters on opening weekend….
Even as holding companies continue toward an uncertain future, it was the “big six” over the somewhat seemingly more stable independent agencies (in the U.S., anyway) that prevailed in some of the most significant account reviews of 2018. “A number of large global creative and media businesses that left independent operating agencies were won by…
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Nike’s Colin Kaepernick ad had fans and detractors, but hard numbers on quarterly sales bolster the case that Nike’s move was smart for business. In the quarter that ended Nov. 30, Nike Inc.’s revenue jumped 10 percent over the year-earlier period to hit $9.4 billion. Looking at the Nike brand alone (excluding holdings such as Converse), revenue rose 14 percent to $8.9 billion, as Ad Age’s Adrianne Pasquarelli writes. The “Just Do It” ad — featuring the former NFL quarterback who led the anthem protests against racial inequality — debuted just as the quarter started up. Andy Campion, exec VP and chief financial officer, told analysts that Nike “reignited brand heat in North America” with the campaign. Also worth noting: Sales soared 26 percent in China, despite the U.S.-China trade war.
Why do companies keep making such offensive, and dumb, mistakes with their products? And can we stop it from happening next year?
Scandals and wrongdoing in tech rightly get a lot of attention, but there’s good — yes, really — happening elsewhere.
Some new graphic novels and comics nod to holidays past and those to come. Let the new tales — and some classics — unfold.
Who stares at a pool table and thinks about SUV cruise control technology? Matthew McConaughey, that’s who.
The actor, who has been staring in ridiculously introspectiveand flat-out weirdLincoln ads for more than four years, is at it again. This time he uses a rolling cue ball as a muse. Propelled by a trick shot, the white ball curves around the eight ball, prompting McConaughey to flash back to a Lincoln Nautilus evading an obstacle in the road before returning to its original path. Because, of course, he would think of that.
The spot, which promotes Lincoln’s “Co-Pilot360” driver-assistance technology, follows other random analogies made by Lincoln and McConaughey over the years. Once, he jumped backwards into a pool at night, which, according to the ad, is just like driving in a rainstorm.
To help Chicago’s Field Museum engage with local residents, they made locals part of the museum, by adding their voice to the latest exhibition. After writing scripts for every specimen in the exhibition, we built a mobile recording booth and traveled throughout Chicago. At each stop, we asked people to get in the booth, read a script, and, bring an inanimate specimen to life. The best performances became the official voice of the specimens in the exhibition’s audio tour and all recordings became part of the museum’s permanent collection.
The last time the Oscars went hostless, he did a duet that went down in history — and not in a good way. “I managed to convince myself that I’d killed it.”
There were brand fails last year and then there were total flameouts where there was no coming back. In the latter category, it was a rocky year, especially for mall brands. And Roseanne Barr.
Sears
The 125-year-old company struggled to find its path in the e-commerce era. In October, Sears filed for bankruptcy protection.
“Don’t call it a comeback,” tennis star Serena Williams declared in a Chase commercial earlier this year, following the birth of her daughter. “I’ve been here for years. I’m rocking my peers.” She was far from the only one back in the spotlight.
Alex Bogusky
Eight years ago, Bogusky bolted Crispin, Porter & Bogusky, the agency he helped found, and worked as a consumer advocate. But this summer, he returned to the agency, now renamed CPB, to serve as chief creative engineer.
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