Hasta La Creative!

Longtime endorser Marie Osmond will still appear in some Nutrisystem spots, and there are plans to use social influencers in places such as Instagram. It will increase spending on digital more than the increases elsewhere, such as TV and print. The new ads come from Go Convergence and Liquid Interactive.

The campaign breaks soon after Nutrisystem, which also owns the South Beach Diet, said it plans to be acquired by Tivity Health Inc., whose brands include SilverSneakers, a fitness program geared for older adults. In a statement, Nutrisystem CEO Dawn Zier said being acquired by a health and wellness company is “tremendously exciting in terms of the potential to reach new audiences in new ways.”

Jenny Craig CEO Monty Sharma talks excitedly about success with plans meant to match customers’ circadian rhythms. The program, called Rapid Results, directs users to eat more of their allotted calories in the morning, when their metabolism is higher, and fewer calories at night. “Clients are losing more weight in the same period,” Sharma says. DNA testing for further customized plans is rolling out nationwide in 2019 after some tests in 2018.

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It’s been a year of acquisitions, sales and mergers. We head into this year with some companies still exploring selling a number of titles, or having actually put some brands up for sale, including Sports Illustrated, Money, Brides, W and Golf Digest. Here are some of the print and digital brands that found new owners…

It’s been a big year for Adweek’s tech team, which has been focusing intensely on the weird, wonderful and occasionally frightening world that is tech, media and advertising. Here’s some of the work we’re most proud of from the past year. If you have a moment or three to kill while sitting around the fireplace,…

New gadgets are making it easier than ever to get through the most mundane tasks of the day. For example, Google, Amazon and Apple all have their own version of smart home speakers made to work with light bulbs, kitchen appliances and to play your favorite music from your streaming service of choice. But what…

In the worlds of television and streaming video, it was a year of evolution and experimentation–but not just among the old-school media companies you might expect. Streaming services faced their own challenges in an increasingly competitive landscape. YouTube fought the uphill battle to convince viewers that it has a service worth paying for in YouTube…

Martin Sorrell and WPP

WPP’s board fired founder and CEO Martin Sorrell following an investigation for unspecified irregularities. Sorrell denied unverified reports he used company funds to pay a hooker, but acknowledged possible truth in reports he can be difficult.

Facebook’s serial scandals

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: PNC Bank thinks you should open up a high-yield savings account so you’ll have “peace of mind for the unexpected” and more. The PlayStation game Rain World promises you “endless death, endless danger, endless rain” (sounds fun!). And Taco Bell says it’s “giving the biggest games back to the students” through its Live Ms Student Section college football ticket giveaway.

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(TrendHunter.com) The ‘PocketCam’ is an ultra-compact piece of technology for active consumers to integrate into their lifestyle when looking for a better way to capture their everyday routine. Boasting…