Hasta La Creative!

Companies update their logos for many reasons, including functional, emotional and strategic ones. While there are a handful of exceptions, the average lifespan of a brand’s logo is on a steep decline. While we are prone to overestimate the importance of logosthey can’t, in isolation, return a business to good fortune, make you more money, or make customers like youwe can underestimate the impact of making a change.

When done right, it can have enormous power.

The case for change

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Communicate to consumers that when they are looking for home decor ideas, they should think beyond couches and curtains and consider Iris Home Fragrances.

Advertising Agency: PlanB, Bangalore, India
Creative Director / Art Director: Prasad Erande
Creative Director / Copywriter: Karthik Venkat
Illustrator: Christy Prabhu
Photographer: Kiran Kumar
Account Management: Raghunath
Production: Nilma Dileepan / Yellow Umbrella Productions

The president frequently attacked the news media in general and lobbed insults at individual reporters. But he also sat for dozens of interviews.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: A grown-up Macaulay Culkin reprises his “Home Alone” role for Google Assistant. A Budweiser PSA (meant to encourage you to drink water while drinking Bud) features cameo appearances from NBA stars Kyle Kuzma, Steven Adams and Tim Hardaway Jr. in a comedic take on “Elf on the Shelf.” (The ad debuted online on Dec. 21.) And YouTube offers a sort of love letter to TV in a YouTube TV ad with the tagline “Watch like a fan.”

Continue reading at AdAge.com

When the investigative journalist Matt Apuzzo moved from Washington to Brussels, he noticed that distrust had a different focus. And he adjusted some of his own tech tools.

It’s that time of year again when branding soothsayers start predicting what colors, fonts and overall design looks will be hot in the year ahead and which fads will fade into oblivion. While no one simply wants to jump on the latest trend du jour, it is undeniably valuable for marketers to be aware of…

She interrupted a cloistered life of prayer in England and soared to international stardom as one of the most improbable art critics in television history.

While the idea of spontaneously seeing a film may seem whimsical, it’s not happening too often, according to a recent online study by Accenture that was commissioned by Facebook. Accenture surveyed 1,074 active U.S. moviegoers–defined as someone who has seen at least one movie in a theater over the past six months–aged 18 and up…

Remember a few years back when native programmatic advertising was one of the industry’s hottest topics? In those days, industry players were loudly proclaiming that the process of assembling and distributing native ads would finally be scalable due to the benefits of automation inherent in a programmatic context. Well, that truly turned out to be…