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Advertising Agency:Innocean Worldwide, South Korea
Production Company:Mog Communications, Alleysquare
Chief Creative Officer:Jeremy Craigen
Executive Creative Director:Jung-A Kim
Creative Director:Sung-Kyu Lee, Won-Hee Chung
Copywriter:Yoon-Ju Lee, Seung-Ha Rhee
Art Directors:Tae-Hwan Lee, Chan-Ho Park
Translator:Jake Choi
Account Executives:Wook-Sang Ryu, Si-Man Kim, Jae-Shin Kim, Sun-Yeong Park, Eun-Jung Kim, Min-Suh Kang, Sung Hyun Cho, Hae-In Kim
Project Manager:Joung-Jin Park
Account Executive:Hyun Kyu Park, Seung-Yeop Baek
Producer:Sung-Hyeun Gham, Suk-Hyun Jung, Kay Woo
Media Planner:Sae-Mi Kim
System Manager:Byeong-Rak Song
System Developer:Ki-Bum Park
Program Manager:Kwang-Ho Kim
Program Developers:Jong-Su Lee, Sung-Hun Lee, Mi-Jin Han
Floor Director:Jae-Doo Ban
Editor:Na-Hyun Kim, Kwang-Seo Kim
Directors:Ki-Ryong Park, Na-Eun Oh
Cinematographer:Sung-Jeen Bak
2D Supervisor:Jun-Ho Lee
2d Artist:Byoung-Jae Kim
Sound Designer:Hyun-Woo Lim
Project Managers:Suk-Bum Hong, John Yu, Mike Jin, Esther Choi

Major League Baseball named its first official gambling partner, part of a new multiyear marketing agreement with MGM Resorts International.

The deal is similar to ones the Las Vegas-based casino company has already inked with the National Basketball Association and the National Hockey League, giving MGM the right to use baseball’s logo and trademarks in states that have legalized sports gambling. That leaves the National Football League — the most popular sport among U.S. bettors — as the only major U.S. league without a sports-gambling partnership.

“There’s been a huge change in public opinion and the legal framework surrounding sports gaming — it has created an opportunity for all sports and baseball in particular,” MLB Commissioner Rob Manfred said at a press conference in New York. “We have to take advantage of every opportunity to drive engagement with our fans.”

Continue reading at AdAge.com

Denver-based digital marketing agency Adtaxi became the latest member of Snapchat’s Certified Partners program. Adtaxi will receive access to educational resources, training materials, support services, partner events and feedback opportunities from Snapchat, as well as additional tools and exclusive benefits. Chris Loretto, the agency’s executive vice president, said in a release, “Since its inception, Snapchat…

Em sua nova campanha, a Quaker levantou um questionamento interessante: “É possível que uma mesma pessoa tenha idades diferentes?” A marca, que já tem 140 anos, convidou os consumidores a refletirem sobre a importância de sua saúde interior mostrando a diferença entre a sua idade interior (ou idade biológica) e sua idade cronológica. Para entender melhor: …

O post Nova campanha da Quaker convida consumidores a descobrir suas diferentes idades apareceu primeiro em B9.

Ted Kramer, CEO of Six4Three, was in London last week and was compelled by British lawmakers to hand over a cache of emails some of which included responses from Zuckerberg himself that were related to his legal dispute with Facebook. In a statement, Damian Collins, the British politician who executed the order to force Six4Three to hand over the emails, said: “We are in uncharted territory. This is an unprecedented move but it’s an unprecedented situation. We’ve failed to get answers from Facebook and we believe the documents contain information of very high public interest.”

The emails were not publicly released, but Collins previously suggested he had the legal power to make them available.

Still, during Tuesday’s hearing Collins did reveal one detail from the emails, saying that the documents suggested that an engineer at Facebook notified the company in October 2014 that entities with Russian IP addresses were pulling three billion data points a day from Facebook users. Allan declined to answer any questions regarding the cache of emails, only saying, “Any information that you have seen in that cache is at best partial and potentially misleading.”

Continue reading at AdAge.com

AmericanTrucks.com is excited to announce their latest giveaway for F150, RAM, Silverado and Sierra owners. Dubbed the “Bring the Noise” sweepstakes, the promotion is offering truckers the chance to win any intake and exhaust system from AT’s catalog; a value of up to $2000. Enter between now and 12/31/18 for your chance to win. Are […]

The post Enter the Bring the Noise Sweepstakes from AmericanTrucks.com appeared first on Adpulp.

An app that allowed Facebook users to quickly surface images of their friends wearing bikinis found itself playing a key role at a parliamentary hearing Tuesday in London in which lawmakers from several different countries grilled the social media giant over its business practices.

The hearing, which aimed at getting to the bottom of Facebook’s approach to users’ data privacy, as well as whether it knew about the disinformation its users were spreading during elections, was attended by lawmakers from the U.K., Canada, Ireland, Brazil, Argentina, Singapore, Belgium, France and Latvia. Facebook CEO Mark Zuckerberg was asked to attend the hearing dubbed “The International Committee on Disinformation” but declined the invitation, which lawmakers did not hold back in letting him know they found unacceptable. Richard Allan, Facebook’s VP of public policy, appeared in Zuckerberg’s place.

One of the key lines of inquiry at the hearing was centered on Pikinis, an app that was created by the company Six4Three. It briefly lived on Facebook in 2014 and it allowed users to quickly surface images of their friends wearing bikinis. This meant the company had to have access to friends of the people who used its software. Facebook caught wind of it, took the app down and was later sued by Six4Three for allegedly destroying its business.

Continue reading at AdAge.com

(TrendHunter.com) Cape Town-based creative Gerhard Human works alongside French design agency DOERS on a playfully whimsical comic campaign for DOZO Tea.

The project consists of a number of illustration that pay…

Base, bonus and great benefits package!:

Acxiom:
Acxiom is in need of a Media Planner & Data Sales Strategist in New York to focus on supporting the demand needs of Agency and Strategic Accounts.
New York City, New York (US)