Jovens redescobrem cultura pop em cenário pós-apocalíptico em curta-metragem da CCPX 2018

A CCXP 2018 está em contagem regressiva, e para aumentar a expectativa para o maior evento de cultura pop do mundo – em número de participantes, é sempre bom lembrar – a marca seguiu a mesma linha da campanha do ano passado com um novo curta-metragem. Criado pela agência in-house do grupo Omelete Company em parceria com …

O post Jovens redescobrem cultura pop em cenário pós-apocalíptico em curta-metragem da CCPX 2018 apareceu primeiro em B9.

Hyundai: Car Curling

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Hyundai

Advertising Agency:Innocean Worldwide, South Korea
Production Company:Mog Communications, Alleysquare
Chief Creative Officer:Jeremy Craigen
Executive Creative Director:Jung-A Kim
Creative Director:Sung-Kyu Lee, Won-Hee Chung
Copywriter:Yoon-Ju Lee, Seung-Ha Rhee
Art Directors:Tae-Hwan Lee, Chan-Ho Park
Translator:Jake Choi
Account Executives:Wook-Sang Ryu, Si-Man Kim, Jae-Shin Kim, Sun-Yeong Park, Eun-Jung Kim, Min-Suh Kang, Sung Hyun Cho, Hae-In Kim
Project Manager:Joung-Jin Park
Account Executive:Hyun Kyu Park, Seung-Yeop Baek
Producer:Sung-Hyeun Gham, Suk-Hyun Jung, Kay Woo
Media Planner:Sae-Mi Kim
System Manager:Byeong-Rak Song
System Developer:Ki-Bum Park
Program Manager:Kwang-Ho Kim
Program Developers:Jong-Su Lee, Sung-Hun Lee, Mi-Jin Han
Floor Director:Jae-Doo Ban
Editor:Na-Hyun Kim, Kwang-Seo Kim
Directors:Ki-Ryong Park, Na-Eun Oh
Cinematographer:Sung-Jeen Bak
2D Supervisor:Jun-Ho Lee
2d Artist:Byoung-Jae Kim
Sound Designer:Hyun-Woo Lim
Project Managers:Suk-Bum Hong, John Yu, Mike Jin, Esther Choi

Ministry Of Technology and Communications Colombia: My Line

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Ministry Of Technology and Communications Colombia

Advertising Agency:MullenLowe SSP3, Bogotá, Colombia
Production Company:Macarena Films
President:Francisco Samper
Chief Creative Officer:Carlos Andrés Rodríguez
General Manager:Juan Pablo Garcia
Creative Directors:Juan Pablo Maldonado, Camilo Jiménez
Art Directors:Mario Mendoza, Victor Rodríguez
Producer:Diego Cano
Editor:Jonhatan Bolívar
Sound Designer:Camilo Medina
Director:Miguel Herrera
Developers:Andrés Pachón, Ammon Morris
Animator:Yeison Barba

Club Colombia: Oktoberfest

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Club Colombia

Behind a serving, there is an unforgettable experience.

Club Colombia Oktoberfest is a beer event where you can enjoy and live the best of music with gastronomy, when you uncover a beer Club Colombia there is a world full of experiences that can become unforgettable.

Advertising Agency:Leo Burnett, Bogota, Colombia
Creative Directors:Juan Romero, Lukas Calderon
Art Directors:Camilo Zambrano, Juan Romero
Copywriter:Camilo Garzón
Designer:Camilo Zambrano

MightyHive is Firm of Choice to Bring Marketing In-House

Category: Beyond Madison Avenue
Summary: MightyHive has quietly become the preferred agency for brands, including Bayer, Sprint and Nationwide, to hire as they start taking capabilities in-house.

A new customer experience: How AI is changing marketing


Content provided by IBM with Insider Studios.

In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept Assistant Professor John McCarthy called “artificial intelligence.” According to the original proposal for the research project, McCarthyalong with fellow organizers from Harvard, Bell Labs and IBMwanted to explore the idea of programming machines to use language and solve problems for humans while improving over time.

It would be years before these lofty objectives were met, but the summer workshop is credited with launching the field of artificial intelligence (AI). Sixty years later, cognitive scientists, data analysts, UX designers and countless others are doing everything those pioneering scientists hoped forand more. With deep learning, companies can make extraordinary progress in industries ranging from cybersecurity to marketing. It’s just a matter of knowing where to start.

Continue reading at AdAge.com

Giver Viaggi: Aurora Emotions – Sky

Giver Viaggi Print Ad - Aurora Emotions - Sky

The language of the TV mini-series is a particularly powerful tool of engagement, now universally recognized by every target group, especially the young.

By using the visual and verbal codes of the TV mini-series we are trying to convey the wonders of the Aurora Borealis by extolling the uniqueness of this natural phenomenon, which can only be fully appreciated live and in person and not from a tv screen.

Giver is Italy’s leading tour operator for holidays in Scandinavia, Finland and Iceland. This campaign was made in partnership with VisitNorway.

Giver Viaggi: Aurora Emotions – Landscape

Giver Viaggi Print Ad - Aurora Emotions - Landscape

The language of the TV mini-series is a particularly powerful tool of engagement, now universally recognized by every target group, especially the young.

By using the visual and verbal codes of the TV mini-series we are trying to convey the wonders of the Aurora Borealis by extolling the uniqueness of this natural phenomenon, which can only be fully appreciated live and in person and not from a tv screen.

Giver is Italy’s leading tour operator for holidays in Scandinavia, Finland and Iceland. This campaign was made in partnership with VisitNorway.

Giver Viaggi: Aurora Emotions – Emotions

Giver Viaggi Print Ad - Aurora Emotions - Emotions

The language of the TV mini-series is a particularly powerful tool of engagement, now universally recognized by every target group, especially the young.

By using the visual and verbal codes of the TV mini-series we are trying to convey the wonders of the Aurora Borealis by extolling the uniqueness of this natural phenomenon, which can only be fully appreciated live and in person and not from a tv screen.

Giver is Italy’s leading tour operator for holidays in Scandinavia, Finland and Iceland. This campaign was made in partnership with VisitNorway.

Giver Viaggi: Aurora Emotions – Home

Giver Viaggi Print Ad - Aurora Emotions - Home

The language of the TV mini-series is a particularly powerful tool of engagement, now universally recognized by every target group, especially the young.

By using the visual and verbal codes of the TV mini-series we are trying to convey the wonders of the Aurora Borealis by extolling the uniqueness of this natural phenomenon, which can only be fully appreciated live and in person and not from a tv screen.

Giver is Italy’s leading tour operator for holidays in Scandinavia, Finland and Iceland. This campaign was made in partnership with VisitNorway.

Hornbach: A Monument Against Silence

Video of HORNBACH gives toilets a voice.

Teleflora: The Teleflora Table

Video of The Teleflora Table

Verizon: Thanksgiving Moment

Video of Verizon | Thanksgiving Moment

Walmart: Bring Holiday Magic Home

Video of Walmart Canada | Bring Holiday Magic Home

Enter the Bring the Noise Sweepstakes from AmericanTrucks.com

AmericanTrucks.com is excited to announce their latest giveaway for F150, RAM, Silverado and Sierra owners. Dubbed the “Bring the Noise” sweepstakes, the promotion is offering truckers the chance to win any intake and exhaust system from AT’s catalog; a value of up to $2000. Enter between now and 12/31/18 for your chance to win. Are […]

The post Enter the Bring the Noise Sweepstakes from AmericanTrucks.com appeared first on Adpulp.

Rapp promotes Shiona McDougall to global chief strategy officer

McDougall adds global responsibilities to UK role.

Sorrell and MediaMonks lift lid on S4 Capital's ambitions

Media buying, particularly performance marketing, is high on the agenda.

A new customer experience: How AI is changing marketing


Content provided by IBM with Insider Studios.

In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept Assistant Professor John McCarthy called “artificial intelligence.” According to the original proposal for the research project, McCarthyalong with fellow organizers from Harvard, Bell Labs and IBMwanted to explore the idea of programming machines to use language and solve problems for humans while improving over time.

It would be years before these lofty objectives were met, but the summer workshop is credited with launching the field of artificial intelligence (AI). Sixty years later, cognitive scientists, data analysts, UX designers and countless others are doing everything those pioneering scientists hoped forand more. With deep learning, companies can make extraordinary progress in industries ranging from cybersecurity to marketing. It’s just a matter of knowing where to start.

Continue reading at AdAge.com

Conde Nast kicks off outside search for new CEO as Bob Sauerberg prepares to step down


Cond Nast, once the most glamorous and moneyed player among the big magazine publishing houses, is acknowledging that it needs new leadershipand “outside” leadership at that.

In a memo to staff this morning, Steve Newhouse and Jonathan Newhouse, scions of the Newhouse clan that controls the privately-held company, write that “We have concluded that the time is right for us to combine our U.S. and international companies to realize the full potential of Cond Nast for our audiences and our business partners,” and that given that reorg, “we have launched an outside search for a CEO with global experience to run Cond Nast.” Bob Sauerberg, the current CEO of Cond Nast U.S., will exit once the new global chief arrives.

Sauerberg took the helm in January 2016 from Charles Townsend, who shifted to chairman of Cond Nast U.S. (Townsend then announced his retirement at the end of 2016).

Continue reading at AdAge.com

Beautiful Japanese Comic Campaigns – DOZO Tea Has a Playful Identity Thanks to Gerhard Human & DOERS (GALLERY)

(TrendHunter.com) Cape Town-based creative Gerhard Human works alongside French design agency DOERS on a playfully whimsical comic campaign for DOZO Tea.

The project consists of a number of illustration that pay…