Serve America: Women Rising

International production company Park Pictures and award-winning feature film director Amy Rice showcases powerful motivational stories of female leaders running for Congress this November, in “Women Rising,” a call to vote by the Serve America PAC.

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Mamilos 166 – Essa Tal Felicidade

166_MAMILOS_1280x720

A felicidade existe? Se criarmos um formato para nossa vida (usar uma agenda, casar, se exercitar regularmente, ter filhos, fazer trabalho voluntário, viajar o mundo, ser CLT, ser freela, ter um podcast) e o seguirmos sempre, seremos sempre felizes? Estamos sempre sendo bombardeados de falsas verdades sobre o que é uma pessoa feliz e tem …

O post Mamilos 166 – Essa Tal Felicidade apareceu primeiro em B9.

Google Assistant slated to answer questions live during MLB playoffs


Google is taking a swing at rival Amazon with a new campaign with Major League Baseball that will prominently feature its virtual assistant.

The deal, announced this week, makes the search giant the “presenting sponsor” for the 2018 American and National League Championships, which begin Friday when the Dodgers face the Brewers on FS1. In terms of coverage, Google seems to have all its bases covered.

Announcers will ask the search giant questions during live game play, some of which will include, “Hey Google, when is the next game?” On social media, the league will create Instagram Stories which are videos that delete after 24 hoursto its 4.6 million followers.

Continue reading at AdAge.com

Serve America: Women Rising

International production company Park Pictures and award-winning feature film director Amy Rice showcases powerful motivational stories of female leaders running for Congress this November, in “Women Rising,” a call to vote by the Serve America PAC.

Video of Women Rising

Tesco: Cedric

‘Every Little Helps’ has been around for a long time, but what does it really mean to modern Ireland? To launch Tesco’s new positioning, we set about to answer that question in a way that would evoke magic, and stay true to the genuine promise that Tesco colleagues strive to keep each day. We hope this brings some wonder back into the aisles.

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Lacta: Garage

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Kesha's March for Our Lives video goes on repeat to highlight the 'vicious cycle' of gun violence


Whether or not your life has been directly touched by gun violence, it’s likely you’ve endured that seemingly endless loop in which the school shootings, the news reports, the mourning and the varied responses from politicians and protesters play on repeat. Once the fervor around one incident dies down, you’re swept back in again with yet another headline.

The Parkland students behind March for Our Lives teamed up with pop artist Kesha, her brother Sage Sebert, McCann New York and Mill+ to bring this phenomenon to light in a powerful new music video, “The Most Vicious Cycle,” aimed at getting viewers to vote in the midterms on Nov. 6. Airing hourly today on MTV and MTVu, it leverages the now-familiar storytelling device of a Rube Goldberg machine to illustrate the seemingly hopeless chain of events around school shootings and gun violence.

It opens on a teenage girl walking through a school corridor, but her sunny demeanor quickly changes once the barrel of an AR-15 enters the frame. From there, bullets fire, setting off a mechanical reaction that travels through the hallsa teacher tries to shield his students, protest posters drop from the ceiling, memorials of those lost to shootings appear. Throughout, a pensive new track, “Safe,” written by Sebert in reaction to the Parkland shootings, plays.

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Lacta: Ski

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Lacta: City of Chocolate

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David&Goliath Helps To De-Stigmatize Mental Illness, Provides Staff A Mental Health Day

Did you know that one in five people living in the U.S. experience some form of mental illness? For people working in creative professions, the number is even higher. Yet, 63% don’t get the support or help they need. Primarily due to the stigma associated with it. To shed light on this jarring statistic and […]

The post David&Goliath Helps To De-Stigmatize Mental Illness, Provides Staff A Mental Health Day appeared first on Adpulp.

See How Emma Roberts Effortlessly Handles Internet Trolls in Fiat’s Latest Ads

Internet trolls, as insufferable as they may be, are fairly woven into the fabric of social media. It’s hard to actively engage in online spaces without running into at least one, and then you have to decide how you’re ultimately going to deal with them. In a new campaign produced by Rodeo Show, it appears…

DDB’s Tribal Worldwide Wins AT&T U.S. Social Account, Opens 2 New Offices

Tribal Worldwide, a division of Omnicom-owned DDB Worldwide, has been named corporate social media agency of record in the U.S. for AT&T following a review that began around late February or early March. The assignment begins effective immediately. Tribal is opening offices in Dallas and Los Angeles to service the client. An agency spokeswoman said…

These Brazilian Candy Ads Are Undeniably Dark Yet Surprisingly Entertaining

Candy ads are supposed to be lighter fare, right? It’s candy. It’s supposed to be fun. And, one could argue that new work out of Wieden + Kennedy Brazil for Mondelez brand Lacta is fun but, wow, talk about a grim way to market chocolate. “Chocolate World” for the Lacta 5Star bar is a series…

Facebook Just Rolled Out 3D Photos in News Feed and via Virtual Reality

Photos on Facebook’s News Feed and when the social network is viewed via virtual reality are going 3D, and people don’t even need those cheesy cardboard glasses. The social network announced in a blog post that people can now take photos in portrait mode using their compatible dual-lens smartphones, and those images can be shared…

Mamilos 166 – Essa Tal Felicidade

166_MAMILOS_1280x720

A felicidade existe? Se criarmos um formato para nossa vida (usar uma agenda, casar, se exercitar regularmente, ter filhos, fazer trabalho voluntário, viajar o mundo, ser CLT, ser freela, ter um podcast) e o seguirmos sempre, seremos sempre felizes? Estamos sempre sendo bombardeados de falsas verdades sobre o que é uma pessoa feliz e tem …

O post Mamilos 166 – Essa Tal Felicidade apareceu primeiro em B9.

Top 50 Life Trends in October – From Silent Wireless Breast Pumps to Textile-Based Exosuits (TOPLIST)

(TrendHunter.com) Although a category with an incredibly vast scope, the October 2018 life trends boast helpful products and platforms that will, without a doubt, bring communities together and the overall day-to-day…

Mergulhado no íntimo, “Nasce Uma Estrela” procura a paixão para sobreviver a um mundo de imagens

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Independente da versão, existe certa incoerência na ideia de categorizar “Nasce Uma Estrela” como uma produção que faz a crítica a Hollywood e o showbiz. Uma das verdadeiras clássicas histórias hollywoodianas que os estúdios de tempos em tempos ressuscitam, a produção sobre o relacionamento de uma jovem em meteórica ascensão profissional com um veterano com …

O post Mergulhado no íntimo, “Nasce Uma Estrela” procura a paixão para sobreviver a um mundo de imagens apareceu primeiro em B9.

Mergulhado no íntimo, “Nasce Uma Estrela” procura a paixão para sobreviver a um mundo de imagens

rev-1-ASIB-SS-PL-00018r_High_Res_JPEG

Independente da versão, existe certa incoerência na ideia de categorizar “Nasce Uma Estrela” como uma produção que faz a crítica a Hollywood e o showbiz. Uma das verdadeiras clássicas histórias hollywoodianas que os estúdios de tempos em tempos ressuscitam, a produção sobre o relacionamento de uma jovem em meteórica ascensão profissional com um veterano com …

O post Mergulhado no íntimo, “Nasce Uma Estrela” procura a paixão para sobreviver a um mundo de imagens apareceu primeiro em B9.

Just For Men and other grooming brands rush to embrace male vulnerability


If there were ever a sign that men’s grooming adsor maybe even menhave changed, it’s the “Be the Better Man” campaign breaking Sunday from Just For Men. Even in a business where many brands are trying hard to portray themselves and their customers as more vulnerable and less sexist or stereotypical, the new campaign from the hair-coloring brand is a big departure. An ad show fathers caring for children and even a heavily tattooed millennial applying eye liner. The effort marks the first creative from the Amp Agency, New York, following decades of in-house creative.

Just For Men was previously known for ads like one where former baseball pitcher Randy Johnson colored his hair to help get a harem of women to do his yard work and serve him drinks.

More recently the brand put the leering faces of (former Met) Keith Hernandez and (former Knick) Walt “Clyde” Frazier into a couple’s bedroom. You don’t have to delve into the 1980s, the era of Brett Kavanaugh’s alleged sexual misconduct, to find those: They date from 2010 and 2015 respectively.

Continue reading at AdAge.com

Lacta: Astronaut

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