Isolating product benefits and connecting them to customers is marketing 101. For some reason, it’s always been easier in theory than in practice. From hospitality to pharmaceuticals, there’s no clear path for making it work. Compare the following pharma products, for example. There is a consumer drug that is advertised like crazy. It is used…
Halloween and Labor Day were Hot Topics on Facebook in September, and the two holidays also heated up Instagram, but in reverse order, according to Facebook IQ, the social network’s research arm. Colin Kaepernick and the late Mac Miller were hot topics on both platforms in the people category, with Kaepernick holding a slight edge…
(TrendHunter.com) The October 2018 gaming innovations feature the gambit of retro console revivals and streamer-focused gaming peripherals. Developed by Razer, the introduction of the Kiyo webcam and Ifrit showcase a…
23andMe conjures images of spitting into a tube and sending it off to the company, specifically for ancestry: the tests that reveal your genetic background and what countries your ancestors came from. However, those ancestry tests are only half of the picture. To inform customers–both current and potential–about the other side of the brand’s services,…
As Black-ish returns tonight for its fifth season, creator Kenya Barris is no longer overseeing the hit ABC comedy. While he remains as an executive producer, Barris has stepped away from his day-to-day duties on the comedy to focus on the new megadeal that he signed with Netflix in August. Barris, who was just named…
Harry’s, the direct-to-consumer shaving startup for men, is debuting its first female-centric brand today. Like Harry’s, Flamingo is streamlined, offering all the essentials in sleek packaging. In its shave set, there’s a razor (which comes in three color options), two removable blade cartridges, foaming shave gel, body lotion, a suction razor holder that will stick…
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today: Stephen Colbert joined in the outpouring of Sears nostalgia after the retailer filed for bankruptcy protection. “I’m going to miss Sears,” the host of CBS’ “The Late Show” tweeted. “Especially on those days when you just want to buy a suit, a carpet, an air conditioner, a lawn mower, a foundation garment, an air hockey table and a tractor.”
Also: The Chicago Tribune has a timeline of Sears’ rise and fall that includes some fantastic retro ads, from a 1925 ad for calfskin oxfords ($3.98) to a 1975 promo for Atari’s $99.95 ping pong-like game, Pong. (“Electric fun you play on your TV!”)
(TrendHunter.com) The October 2018 furniture trends infuse artistic design elements with functional purposes from a variety of different angles. The list of examples this month highlights sustainable and versatile…
Facebook’s new 3D photos feature is a godsend. I started using Facebook 3D photos hours after its launch. Engagement on my personal and professional pages has soared as the Facebook community reacts with a collective “How cool!” to my photos popping with astounding depth and clarity. Facebook has given brands a powerful way to improve…
Cable subscribers are adding on streaming services, but not necessarily cutting the cord. Working with research firm LRW, video management program Telaria asked three groups of TV consumers–cable keepers, livestreamers and on-demanders–in-depth questions via an online survey. Of each group, 250 people responded. Here are five big takeaways from the joint research released by Telaria…
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Stephen Colbert joined in the outpouring of Sears nostalgia after the retailer filed for bankruptcy protection. “I’m going to miss Sears,” the host of CBS’ “The Late Show” tweeted. “Especially on those days when you just want to buy a suit, a carpet, an air conditioner, a lawn mower, a foundation garment, an air hockey table and a tractor.”
Also: The Chicago Tribune has a timeline of Sears’ rise and fall that includes some fantastic retro ads, from a 1925 ad for calfskin oxfords ($3.98) to a 1975 promo for Atari’s $99.95 ping pong-like game, Pong (“Electric fun you play on your TV!”)
Banning all political ads?
Why didn’t Pokémon Go begin an AR revolution in marketing?
German sports brand worked with Jack Morton to deliver ‘street-level’ immersive experience of skateboarding in Shanghai.
Musa Tariq, former chief brand officer at Ford, has joined Airbnb as head of marketing, experiences.
Facebook is demanding that UK political advertisers verify their identity on its platform as part of a range of transparency measures announced today.
Sources said Ocean was in ‘advanced talks’ to acquire the OOH company.
These print Ads will pop up in the area of art museums and art galleries.
As part of Campaign’s 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure…
The shortlist for The Marketing Society Brave Brand of the Year 2018 in association with Campaign, sponsored by IBM iX, was revealed last week.
Quite how Saatchi & Saatchi made such a profound impact on the industry defies easy explanation.
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