Facebook is extending several of the initiatives regarding political advertising that were recently introduced in the U.S. to the U.K. Vice president of global public policy Richard Allan and director of product management Rob Leathern revealed in a Newsroom post that starting Tuesday, all advertisers seeking to run ads in the U.K. “that reference political…
Here’s a fun fact that avid coffee drinkers may not know: there is actually a lot of power in those residual coffee grounds that get tossed away after your morning pot of java. The natural oil in spent coffee beans, when expertly extracted, can be used as a chief component in a rather potent biofuel….
In August, the Ted Cruz campaign issued one of the weirdest soundbites of the entire midterm-election season when Emily Miller, the spokesperson for the U.S. Senator from Texas, said that his Democratic opponent, Beto O’Rourke, is “like a Triple Meat Whataburger liberal who is out of touch with Texas values.” That line had Texans scratching their heads, to say the least (see: “Ted Cruz campaign baffles Texas by calling Beto O’Rourke a ‘Triple Meat Whataburger liberal’,” per The Week).
Now Houston-based filmmaker Richard Linklater (“Slacker,” “Dazed and Confused,” “Boyhood,” etc.) is reviving the weirdness in a new Fire Ted Cruz PAC ad (below)a sequel to last week’s “Is Ted Cruz ‘Tough As Texas’?” spot (“Watch the strangely delightful Richard Linklater-directed ‘Fire Ted Cruz’ ad that’s gone viral”). In it, the same elderly Texas coffeeshop patronSonny Carl Davis, reprising his character from Linklater’s 2011 film “Bernie”mocks Cruz. He repeats the “Triple Meat Whataburger liberal” line, then says, “What does that even mean, Ted? I mean, everybody I know in Texas likes Whataburger.”
Cue a clip of Cruz declaring that “I’m a big fan of eating White Castle burgers.” Back to Davis, who says “I don’t even know what that is. There’s not a White Castle within 900 miles of Texas, Ted. Uh, maybe up in Canada, huh? But not in Texas.” (Cruz was born in Calgary. And for the record, as of May of this year, frozen White Castle mini burgersaka slidershave been available at Walmart stores across Canada.)
To overemphasize the fact that serving frozen chicken is an absolute no go for Popeyes, the brand distributed during a day a product that doesn’t make any sense for the tastebuds: a chicken flavored ice cream!
As the campaign will be broadcasted in different countries across Europe, picking dance as a universal language was a key creative starter. The commercial showcases a split screen battle between a razor user and a dancer stunningly mirroring all razor’s movements. “The best shaving performance by BIC” – the brand USP – has been metaphorically twisted into “The best dance performance by Hungry and Foolish!”
She has 25 years of experience of the media industry.
In August, the Ted Cruz campaign issued one of the weirdest soundbites of the entire midterm-election season when Emily Miller, the spokesperson for the U.S. Senator from Texas, said that his Democratic opponent, Beto O’Rourke, is “like a Triple Meat Whataburger liberal who is out of touch with Texas values.” That line had Texans scratching their heads, to say the least (see: “Ted Cruz campaign baffles Texas by calling Beto O’Rourke a ‘Triple Meat Whataburger liberal’,” per The Week).
Now Houston-based filmmaker Richard Linklater (“Slacker,” “Dazed and Confused,” “Boyhood,” etc.) is reviving the weirdness in a new Fire Ted Cruz PAC ad (below)a sequel to last week’s “Is Ted Cruz ‘Tough As Texas’?” spot (“Watch the strangely delightful Richard Linklater-directed ‘Fire Ted Cruz’ ad that’s gone viral”). In it, the same elderly Texas coffeeshop patronSonny Carl Davis, reprising his character from Linklater’s 2011 film “Bernie”mocks Cruz. He repeats the “Triple Meat Whataburger liberal” line, then says, “What does that even mean, Ted? I mean, everybody I know in Texas likes Whataburger.”
Cue a clip of Cruz declaring that “I’m a big fan of eating White Castle burgers.” Back to Davis, who says “I don’t even know what that is. There’s not a White Castle within 900 miles of Texas, Ted. Uh, maybe up in Canada, huh? But not in Texas.” (Cruz was born in Calgary. And for the record, as of May of this year, frozen White Castle mini burgersaka slidershave been available at Walmart stores across Canada.)
Did you know that Facebook allows you to share your current feeling or activity in News Feed posts? For instance, if you’re currently watching a movie, you can add “Watching [movie name]” to your post as an activity. Or if you’re feeling excited about something that’s happened, you can add an “excited” emoji and label…
For many kids, lunchtime at school is a welcome respite to the day, a time to relax and laugh with friends until it’s time to trudge off to class again. But for students who are bullied or feel ostracized, it can often be the most stressful part of going to school every day. For its…
BuzzFeed listicles have given way to BuzzFeed product partnerships. This time, Goodful, a two-year-old BuzzFeed media brand centered around health and wellness, is partnering with Macy’s to release a line of 100 products all geared around items for the home. Starting Oct. 24, the items will become available at Macy’s 400 stores and its website….
Em apoio à campanha Outubro Rosa, que visa conscientizar e ajudar a previnir o câncer de mama, o Telecine lançou um vídeo especial incentivando a campanha. O vídeo reúne imagens de diversos filmes. Todas as cenas escolhidas exalam feminilidade e trazem, em comum, a forte presença da cor rosa. O vídeo dura apenas 45 segundos e …
O post Campanha do Telecine para o Outubro Rosa traz cenas marcantes do cinema apareceu primeiro em B9.
Real estate agents are in the bullseye and are increasingly criticized. As a result, people prefer to handle their property on their own. Orpi, France’s leading network of real estate agents, wanted to restore trust and further build differentiation amongst its various target audiences. Therefore the idea was to twist a market convention by empowering the one who is really ideally positioned to speak convincingly about a property, namely… the property itself!
Special Olympics is an organization that provides sports training and competition for people with intellectual disabilities. They strongly believe in social inclusion through unified sports. To accomplish this, Special Olympics receives funds by private partners. They don’t get any governmental support and don’t work with membership fees. That’s why it’s crucial for them to get new partners and funds.
This year Special Olympics decided to attract new sponsors through a direct B2B-campaign. The main objective? Finding new leads and get potential sponsors to commit to a long-term partnership.
How do you convince companies to sponsor athletes with an intellectual disability instead of the big sports heroes? By turning the roles upside down: we didn’t just show what they could do for us, but what our special athletes could do for them. And showing them as a good investment. Because they work just as hard as the other athletes and are just as capable of playing the lead in a commercial or a print ad.
So, we created ‘#daretosponsor’, in which we dared companies to sponsor a special athlete instead of a famous sports hero. The idea? Copying existing sponsorship campaigns. For example: we put their picture on a can, like our Belgium Red Devils on a can of Coca Cola. We made them shave as if for a Gillette commercial. And put their face on a billboard holding a product.
The idea was translated in a fully integrated approach. First of all, we’ve launched an online film, daring our primary prospects to sponsor. On the same day, we placed a billboard in front of P&G’s headquarters (Gillette), featuring a special athlete shaving himself. Moreover, we’ve also sent e-mails and a follow up direct mail containing a can featuring a special athlete.
We bought online banners on marketing websites and Instagram ads, and pushed our content on LinkedIn, challenging brands to #daretosponsor.
Influencer athletes supported the campaign on social media, encouraging companies to accept the challenge. Multiple companies were charmed by the challenges, some even responding on social with a video featuring the CEO who accepted the challenge.
After each new sponsor, a new campaign boost followed, highlighting the result of that brand’s new campaign.
We head behind the scenes at the Media Week Awards 2018, speaking to some pre-awards hopefuls and some jubilant post-ceremony winners.
Toyota is accelerating its plans to use blockchain technology to root out fraud when buying digital ads.
The automaker recently piloted a campaign after inking a deal with blockchain analytics outfit Lucidity, with hopes of making sure its ad dollars weren’t going to waste. The end result was a 21 percent uptick in visits to Toyota’s website when compared to similar ad buys it made without Lucidity tech, says Nancy Inouye, media director at Toyota Motor North America. Now the company plans to extend its deal with Lucidity beyond the originally planned three-week test.
“We are in discussions to take it to the next step and [test] further with additional campaigns for a longer period of time,” Inouye says. “We feel that if we go longer we would see stronger results.”
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