Adobe wants to make augmented reality available to the masses. At its annual MAX event this week in Los Angeles, the company previewed a new tool that it hopes will help democratize the creation of AR across devices, enabling artists and designers to create their own experiences. The tool, called Project Aero, was initially revealed…
Segundo recentes entrevistas do presidente executivo da Uber, Dara Khosrowshahi, a empresa deve abrir o seu capital no ano que vem. Alguns bancos americanos têm especulado propostas para tomar conta da oferta pública inicial de ações da empresa e, segundo os especialistas, a Uber pode chegar ao valor de US$ 120 bilhões quando abrir seu capital. Hoje, a …
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No oitavo episódio da temporada 2018 do Código Aberto, conversamos com Marcelo Salgado, gerente de redes sociais do Bradesco. Formado em Letras, Marcelo trabalha há dezoito anos no Bradesco e foi uma das primeiras pessoas a perceber o valor da internet e dos seus influenciadores para impulsionar suas marcas. > OUÇA através do player abaixo …
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A agência Mestiça, em parceria com a Federação Brasileira de Instituições Filantrópicas de Apoio à Saúde da Mama (FEMAMA), criou o aplicativo MAMAtch!, que visa reforçar a conscientização sobre o câncer de mama, especialmente durante o Outubro Rosa. O aplicativo é inspirado em outros apps de relacionamento como o Tinder e o Happn e tem o objetivo de formar uma …
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A tela “A Ronda Noturna”, criada em 1642 pelo pintor holandês Rembrandt, será restaurada em um projeto inédito, que transmitirá online todo o processo da restauração da obra que fica no Rijksmuseum, em Amdsterdã. O projeto, estimado em milhões de dólares, começará em julho de 2019 e permitirá que além dos visitantes do museu, qualquer pessoa …
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The safety of drivers remains the most important for Chevrolet. This campaign seeks to raise awareness that at the time of drinking alcohol you believe you can drive but in reality who is driving is the effect of it.
The safety of drivers remains the most important for Chevrolet. This campaign seeks to raise awareness that at the time of drinking alcohol you believe you can drive but in reality who is driving is the effect of it.
Do you ever go on YouTube just to watch a music video then 5 hours later you find yourself watching a tutorial on how to talk to a giraffe? And as YouTuber users say – I have found myself watching the very “bottom” of the YouTube. But in fact, YouTube is bottomless. And yes – that randomness costs subscribers a lot.
So, the idea of this commercial spot is based on the literal comparison of the YouTube with the bottomless water well. And the main hero as the consumer literally pulls buckets full of content out of it. This is a clean, understandable and literal metaphor for Slavs people.
The actor teams up with Natalie Dormer for an epic Medieval journey to find the kingdom’s most exceptional coffee. Long live Nespresso.
Piers Morgan is an insufferable British media figure mostly known in the U.S. for having hosted a failed CNN talk show several years back. (In the U.K. he’s still on the tellyas one of the hosts of “Good Morning Britain.”) He’s also, unfortunately, rather unavoidable on Twitter, given that he somehow has nearly 6.5 million followers and has carved out a thriving side hustle as a professional Twitter troll.
Today, we’re taking his bait only because the Twittersphere pile-on after one of Morgan’s idiotic tweets has been, well, just too delicious.
First, the offending tweet, in which earlier today Morgan took issue with the sight of Daniel “James Bond” Craig carrying his own child in what Morgan called a “papoose”:
In killing off the character Roseanne Conner, ABC on Tuesday night may well have ensured the longevity of the rest of the fictional family.
According to Nielsen preliminary broadcast nationals, the premiere of the “Roseanne” spinoff “The Conners” averaged 10.5 million viewers and a 2.3 rating, which translates to nearly 3 million adults 18-49. And while the TV turnout for the “‘Roseanne’ Minus Roseanne” opener didn’t come anywhere near the 18.4 million viewers/5.2 demo served up by the March 27 reboot debut, Tuesday night’s sampling was the highest for a new fall series.
(Procedural note: As much as the early nationals data may be adjusted upwards to reflect this afternoon’s live-plus-same-day ratings, statistically there is almost no discernable difference between the numbers cited above and what advertisers might expect to see when the C3 currency data is processed next month. In other words, all the time-shifting in the world won’t impact the transactional returns, largely because very few people bother watching the commercials when they are in playback mode.)
Lands’ End may be a recognizable brand name, but it’s not necessarily top of mind these days. That’s why the company is looking to regain consumer attention with an unorthodox approach: an airstream tour across the country to tout its new stores and educate consumers about its rich brand history. Founded in Chicago as a…
Two weeks after consolidating its worldwide media buying business with Publicis, pharma giant GlaxoSmithKline, or GSK, announced today that a cross-agency WPP team won global creative duties for its popular Panadol line of products after a competitive review. It marks a significant win for WPP after a string of unsuccessful media pitches; GSK is described…
The Los Angeles Rams posted the highest growth on Facebook, Twitter and Instagram in weeks four through six of the 2018 National Football League season, according to data from social marketing firm Unmetric. The undefeated Rams also topped Instagram in engagement. Unmetric analyzed all 32 teams in the league on the three social networks from…
Burger King loves to experiment with weird burger buns–usually featuring an unnatural color. Today, the chain has unveiled a new burger, the Nightmare King, featuring a green bun just in time for Halloween, but this time there’s a new twist on the unusual bun gag: The company is looking to make good on its nightmare…
Facebook continued its efforts to give advertisers more information on the performance of their efforts on and off the social network with Wednesday’s introduction of Facebook Attribution. Facebook Attribution Facebook The social network began testing ways to help businesses determine the success of their campaigns across platforms in March 2017, after shuttering its Atlas ad-serving…
“Her hovering is so fierce that it penetrates the walls,” said Sonny Mehta, the company’s chairman and editor in chief.
She was a photo editor. Now she’s an events manager. Whitney Richardson discusses how her career shift at The Times has changed her tech habits.
During the course of their careers, many CMOs contemplate giving back by working for a non-profit. But few make the leap. And those that do often struggle in the face of diminished resources and unexpected internal politics. To better understand what it takes to succeed at a non-profit, I spoke with Catherine Davis, the CMO of Feeding America, which helped provide 4.2 billion meals to 46 million people last year.
Davis, whose career includes being CMO for Harris Direct and SVP of Marketing at Diageo, doesn’t see a strong distinction between the functional responsibilities of a CMO at a non-profit versus a for-profit organization. As she points out, both jobs require a clear understanding of strategy, the ability to create empathy for your product or service, and most importantly, how to track performance over time. The biggest difference, at least for Davis, is that “even when you have a bad day, you know that you fed someone.”
What is your primary role as CMO?
(TrendHunter.com) This minimalist DIY home in Nijmegen, The Netherlands is designed by Reset Architecture and built by the owners. The couple approached the studio with a request for the living abode’s…
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