There must be a better way–a solution that’s more cost efficient, less stress inducing, more socially beneficial and less environmentally destructive. The founders of the feisty, status quo-defying brands in Brandweek’s first-ever Challenger Brands issue started with precepts like these, identifying pain points in industries as varied as home insurance, group exercise, dental health and…
Lose the company car, take a 50% cut in your salary and leave your high-status job in TV sales to become employee number 20 at a compact and bijou media agency…. well, it was an offer Tess Alps couldn’t refuse
Leading UK marketers celebrate the most iconic British brands from the past five decades
‘Ordinary’ housewives, with their curious affection for the British spud, won’t enjoy a film about Martians or understand its message. That’s what Cadbury thought. But ‘ordinary’ housewives loved the idea to bits.
A narrative arc spanning duplicity, one of the biggest account moves in history and the birth of a new agency stemmed from a Manhattan dinner that sealed the fate of Maurice Saatchi
At Campaign’s 50th Dean Street shoot, we challenged adland’s great and good to guess the brand when faced with advertising straplines through the ages.
As part of Campaign’s 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure…
There must be a better way–a solution that’s more cost efficient, less stress inducing, more socially beneficial and less environmentally destructive. The founders of the feisty, status quo-defying brands in Brandweek’s first-ever Challenger Brands issue started with precepts like these, identifying pain points in industries as varied as home insurance, group exercise, dental health and…
There must be a better way–a solution that’s more cost efficient, less stress inducing, more socially beneficial and less environmentally destructive. The founders of the feisty, status quo-defying brands in Brandweek’s first-ever Challenger Brands issue started with precepts like these, identifying pain points in industries as varied as home insurance, group exercise, dental health and…
Nayna Yadav is a graphic designer and Illustrator. She recently completed her post graduation from IDC IIT Bombay. Wildly enthusiastic about drawing, writing and reading, when not drawing or working, Nayna enjoys avoiding the outdoors and chasing stray animals. She lives in Mumbai, India.
Why are you a Graphic Designer?
There was never anything else that really interested me. According to my mum, I was doodling at 10 months! ( I used to make a crooked circle with two eyes- A self portrait of sorts )
Did you attend school for fine art or design?
Yes. I did my masters in Communication Design from IDC IIT Bombay
You have a distinct style of Design. How long did it take you to develop your style?
I actually have two-three styles (different in vector and raster). It takes lots and lots of experimenting. Draw enough and a style will develop by itself!
How did you focus so much on illustration? When did you realise you loved doing it and wanted more of it?
I did my undergrad in Industrial Design but by the end of my four years I knew I was less interested in making products and more interested in drawing them or drawing anything really.
Were there any particular role models for you when you grew up?
My mum was a textile designer and I was always familiar with embroidery and art styles across the country. Both my parents are actually fantastic artists but they dont draw anymore. I do however have some of their old sketchbooks so that influenced me a great deal.
These days I have more favourites than I can list but a few of my favourite artists and illustrators are Toulouse Lautrec, Egon Schiele, Van Gogh, Yuko Shimizu, Malika Favre, Hokusai and Sajid Wajid Shaikh.
Who was the most influential personality on your career in graphic design?
My first bosses after undergrad, Parul and Mooshir Vahanvati and then Prof. Mandar Rane at IDC
When did you start freelancing?
Since after I finished my undergrad but back then, very rarely. It’s only after post grad that I’ve started considering it as a serious career prospect.
Was there any time when you wanted to quit graphic design?
Yes. I was briefly working with a corporate than churned out fast, crappy design. I got super depressed. I quit in about a month and joined a design studio.
Are many advertising agencies hiring graphic designers? Do you work more with agencies or publishers or direct clients?
Mostly direct clients and studios. Advertising agencies do hire graphic designers but I’ve never worked with one.
Do you have clients who give you steady work or do you advertise for new clients often?
I stay very active on both Behance and Instagram so a lot of people approach me for work and I do do keep finding stuff to do but finding good clients is hard. A lot of people expect me to be satisfied with “exposure” but I’ve worked long enough to not be fooled by that anymore.
How do you market yourself?
Until recently I’ve just sort of let my work do it for me but now I actively reach out to people and share my work with organisations that could use it or people who could publicize it.
Any other Indian graphic designers who you admire?
Sajid Wajid Shaikh, Sameer Kulavoor, Mira Malhotra.
What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
Absolutely. It’s a field growing by leaps and bounds. My advice would be to work hard and be nice.
Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price?
Design can actually pay very well now. I remember my dad being skeptic and pushing me towards management but now all of are really glad I picked Design. It is profitable and it’s fun but if you’re going independent a little bit of experience helps so you can pick the right clients and manage your work schedule.
Mac or PC?
I recently switched to a Mac and now there’s no going back!
Who would you like to take out for dinner?
Aaaahh that’s hard but I’d say Sana Nasir and Sudeepti Tucker. They’re both enormously talented and they seem like super fun.
What’s on your iPod?
Mostly blues and classic rock. These days it’s a whole lot of Hozier.
Whats your Twitter Handle?
I kind of let my work speak for me so I’m not really on twitter but I am on Instagram and Behance! I do have a blog on Medium though but it’s very recent. When I start talking, 280 characters are not enough!
Advertising pioneers like J. Walter Thompson and Raymond Rubicam built creative empires that dominated the industry for decades. That era may be nearing its end. Insufficient self-branding, limitations imposed by the holding company model and client-dedicated units led to the decline of once-potent agency brands. Holding companies have responded by consolidating struggling creative agencies with…
Welcome to the Creativity Top 5. These are the most innovative brand ideas you need to know about right now.
5. Leaf Forward: ‘Pass the Bill’, Rethink
Canada recently became only the second nation in the world to legalize recreational marijuana. To ring in the event, cannabis startup accelerator Leaf Forward, along with agency Rethink, created these limited-edition rolling papers imprinted with every word of Bill C-45, the Cannabis Act that made it all possible.
Nayna Yadav is a graphic designer and Illustrator. She recently completed her post graduation from IDC IIT Bombay. Wildly enthusiastic about drawing, writing and reading, when not drawing or working, Nayna enjoys avoiding the outdoors and chasing stray animals. She lives in Mumbai, India.
Why are you a Graphic Designer?
There was never anything else that really interested me. According to my mum, I was doodling at 10 months! ( I used to make a crooked circle with two eyes- A self portrait of sorts )
Did you attend school for fine art or design?
Yes. I did my masters in Communication Design from IDC IIT Bombay
You have a distinct style of Design. How long did it take you to develop your style?
I actually have two-three styles (different in vector and raster). It takes lots and lots of experimenting. Draw enough and a style will develop by itself!
How did you focus so much on illustration? When did you realise you loved doing it and wanted more of it?
I did my undergrad in Industrial Design but by the end of my four years I knew I was less interested in making products and more interested in drawing them or drawing anything really.
Were there any particular role models for you when you grew up?
My mum was a textile designer and I was always familiar with embroidery and art styles across the country. Both my parents are actually fantastic artists but they dont draw anymore. I do however have some of their old sketchbooks so that influenced me a great deal.
These days I have more favourites than I can list but a few of my favourite artists and illustrators are Toulouse Lautrec, Egon Schiele, Van Gogh, Yuko Shimizu, Malika Favre, Hokusai and Sajid Wajid Shaikh.
Who was the most influential personality on your career in graphic design?
My first bosses after undergrad, Parul and Mooshir Vahanvati and then Prof. Mandar Rane at IDC
When did you start freelancing?
Since after I finished my undergrad but back then, very rarely. It’s only after post grad that I’ve started considering it as a serious career prospect.
Was there any time when you wanted to quit graphic design?
Yes. I was briefly working with a corporate than churned out fast, crappy design. I got super depressed. I quit in about a month and joined a design studio.
Are many advertising agencies hiring graphic designers? Do you work more with agencies or publishers or direct clients?
Mostly direct clients and studios. Advertising agencies do hire graphic designers but I’ve never worked with one.
Do you have clients who give you steady work or do you advertise for new clients often?
I stay very active on both Behance and Instagram so a lot of people approach me for work and I do do keep finding stuff to do but finding good clients is hard. A lot of people expect me to be satisfied with “exposure” but I’ve worked long enough to not be fooled by that anymore.
How do you market yourself?
Until recently I’ve just sort of let my work do it for me but now I actively reach out to people and share my work with organisations that could use it or people who could publicize it.
Any other Indian graphic designers who you admire?
Sajid Wajid Shaikh, Sameer Kulavoor, Mira Malhotra.
What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
Absolutely. It’s a field growing by leaps and bounds. My advice would be to work hard and be nice.
Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price?
Design can actually pay very well now. I remember my dad being skeptic and pushing me towards management but now all of are really glad I picked Design. It is profitable and it’s fun but if you’re going independent a little bit of experience helps so you can pick the right clients and manage your work schedule.
Mac or PC?
I recently switched to a Mac and now there’s no going back!
Who would you like to take out for dinner?
Aaaahh that’s hard but I’d say Sana Nasir and Sudeepti Tucker. They’re both enormously talented and they seem like super fun.
What’s on your iPod?
Mostly blues and classic rock. These days it’s a whole lot of Hozier.
Whats your Twitter Handle?
I kind of let my work speak for me so I’m not really on twitter but I am on Instagram and Behance! I do have a blog on Medium though but it’s very recent. When I start talking, 280 characters are not enough!
Nayna Yadav is a graphic designer and Illustrator. She recently completed her post graduation from IDC IIT Bombay. Wildly enthusiastic about drawing, writing and reading, when not drawing or working, Nayna enjoys avoiding the outdoors and chasing stray animals. She lives in Mumbai, India.
Why are you a Graphic Designer?
There was never anything else that really interested me. According to my mum, I was doodling at 10 months! ( I used to make a crooked circle with two eyes- A self portrait of sorts )
Did you attend school for fine art or design?
Yes. I did my masters in Communication Design from IDC IIT Bombay
You have a distinct style of Design. How long did it take you to develop your style?
I actually have two-three styles (different in vector and raster). It takes lots and lots of experimenting. Draw enough and a style will develop by itself!
How did you focus so much on illustration? When did you realise you loved doing it and wanted more of it?
I did my undergrad in Industrial Design but by the end of my four years I knew I was less interested in making products and more interested in drawing them or drawing anything really.
Were there any particular role models for you when you grew up?
My mum was a textile designer and I was always familiar with embroidery and art styles across the country. Both my parents are actually fantastic artists but they dont draw anymore. I do however have some of their old sketchbooks so that influenced me a great deal.
These days I have more favourites than I can list but a few of my favourite artists and illustrators are Toulouse Lautrec, Egon Schiele, Van Gogh, Yuko Shimizu, Malika Favre, Hokusai and Sajid Wajid Shaikh.
Who was the most influential personality on your career in graphic design?
My first bosses after undergrad, Parul and Mooshir Vahanvati and then Prof. Mandar Rane at IDC
When did you start freelancing?
Since after I finished my undergrad but back then, very rarely. It’s only after post grad that I’ve started considering it as a serious career prospect.
Was there any time when you wanted to quit graphic design?
Yes. I was briefly working with a corporate than churned out fast, crappy design. I got super depressed. I quit in about a month and joined a design studio.
Are many advertising agencies hiring graphic designers? Do you work more with agencies or publishers or direct clients?
Mostly direct clients and studios. Advertising agencies do hire graphic designers but I’ve never worked with one.
Do you have clients who give you steady work or do you advertise for new clients often?
I stay very active on both Behance and Instagram so a lot of people approach me for work and I do do keep finding stuff to do but finding good clients is hard. A lot of people expect me to be satisfied with “exposure” but I’ve worked long enough to not be fooled by that anymore.
How do you market yourself?
Until recently I’ve just sort of let my work do it for me but now I actively reach out to people and share my work with organisations that could use it or people who could publicize it.
Any other Indian graphic designers who you admire?
Sajid Wajid Shaikh, Sameer Kulavoor, Mira Malhotra.
What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
Absolutely. It’s a field growing by leaps and bounds. My advice would be to work hard and be nice.
Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price?
Design can actually pay very well now. I remember my dad being skeptic and pushing me towards management but now all of are really glad I picked Design. It is profitable and it’s fun but if you’re going independent a little bit of experience helps so you can pick the right clients and manage your work schedule.
Mac or PC?
I recently switched to a Mac and now there’s no going back!
Who would you like to take out for dinner?
Aaaahh that’s hard but I’d say Sana Nasir and Sudeepti Tucker. They’re both enormously talented and they seem like super fun.
What’s on your iPod?
Mostly blues and classic rock. These days it’s a whole lot of Hozier.
Whats your Twitter Handle?
I kind of let my work speak for me so I’m not really on twitter but I am on Instagram and Behance! I do have a blog on Medium though but it’s very recent. When I start talking, 280 characters are not enough!
A recent article in Forbes showed that 64 percent of consumers make a purchase after viewing a branded social video. Another one stated that marketers who use video grow revenue 49 percent faster than nonvideo users. The evidence is staggering: Video is everywhere, and it is a key business driver. Whether it’s a how-to video,…
Eight years ago, Instagram was nothing more than a new social media app designed to share grainy photos of food, friends and family. A billion-dollar acquisition and several years later, Instagram is turning into a leading contender in the social commerce space, with the platform evolving from a place for influencers and normals to one…
Sometimes it feels like Amazon is taking over the world–or, at the very least, the world of retail. In providing fast, free shipping, operating from a customer-centric philosophy and swallowing up specialized retailers, Amazon has, by some estimates, put itself on track to capture 49 percent of the U.S. ecommerce market this year. But Amazon’s…
There must be a better way–a solution that’s more cost efficient, less stress inducing, more socially beneficial and less environmentally destructive. The founders of the feisty, status quo-defying brands in Brandweek’s first-ever Challenger Brands issue started with precepts like these, identifying pain points in industries as varied as home insurance, group exercise, dental health and…
There must be a better way–a solution that’s more cost efficient, less stress inducing, more socially beneficial and less environmentally destructive. The founders of the feisty, status quo-defying brands in Brandweek’s first-ever Challenger Brands issue started with precepts like these, identifying pain points in industries as varied as home insurance, group exercise, dental health and…
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Creative Director:Sunny Mohammed, Chuka Obi
Art Director:Sunny Mohammed
Copywriter:Chuka Obi, Seyi Owolawi
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