Oct
22
Mondelez International to 'lift' nation after daylight saving time
Posted in: UncategorizedLove Island winners will open a pop-up for one day only.
Oct
22
As Beverage Brands Flirt With Cannabis, Mastering Social Media Will Be Key
Posted in: UncategorizedWith the locally legal yet federally illegal U.S. cannabis and CBD (cannabidiol) industry exploding in the past several years, the U.S. beverage industry, with its robust distribution network, has recently emerged from the sidelines, not wanting to miss a potentially huge opportunity. While some, like Pepsi, are still sitting out for now, many brands are…
Oct
22
David Lynch and Showtime Are Creating a Virtual Reality Experience for Twin Peaks
Posted in: UncategorizedDavid Lynch wants to bring Twin Peaks viewers into his imaginary world via virtual reality. Last weekend in downtown Los Angeles, Showtime previewed its first Twin Peaks VR experience, which will be available for fans to buy on Steam for HTC Vive and Oculus Rift sometime in 2019. The demo, on display at the Festival…
Oct
22
How 8 Ecommerce Companies Are Competing Against the Old Guard
Posted in: UncategorizedIt’s no secret that the direct-to-consumer market is becoming like the New York City subway system: crowded and filled with people jockeying for position to the closest exit. Many of these “upstart” brands are busy carving out a niche for themselves, using emerging technology and focusing on customer experience as important tools to battle the…
Oct
22
Monday Wake-Up Call: CBS's interim chairman steps down. Plus, the industry's biggest fears
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today: Richard Parsons, interim chairman of CBS Corp., is stepping down for health reasons after less than a month on the job, the company says. He took on the role after sexual misconduct allegations toppled CBS’s longtime chairman and CEO, Les Moonves. Parsons’ replacement is Strauss Zelnick, CEO and chairman of Take-Two Interactive Software.
Parsons, the former CEO of Time Warner, is also departing CBS’s board. In a CBS statement, Parsons said he has been dealing with multiple myeloma and felt the situation was manageable when he took the role. “Unfortunately, unanticipated complications have created additional new challenges, and my doctors have advised that cutting back on my current commitments is essential to my overall recovery,” he wrote.
Oct
22
Media agencies are growing as barriers to entry become 'much higher', Publicis Media CEO says
Posted in: UncategorizedSteve King dismisses fears about in-housing and ‘disintermediation’.
Oct
22
Philip Morris spoofs Mission Impossible with £2m campaign calling on smokers to quit
Posted in: UncategorizedCompany announced intention to eventually stop selling cigarettes in the UK at the start of the year.
Oct
22
DFS showcases sofa collection with 'dinner party'
Posted in: UncategorizedMasterchef winner Kenny Tutt takes charge of the menu, while 2LG Studio is creating dining and lounging spaces using DFS’s latest sofa collection.
Oct
22
VMLY&R isn't the worse name in the world. It's just… poor
Posted in: UncategorizedWhat does this say about our industry?
Oct
22
Campaign50: Watch the ads that made CDP great
Posted in: UncategorizedCollett Dickenson Pearce was never going to qualify as the greatest UK agency of all time. Indeed, it’s runner-up in our countdown of the 20 best agencies of the past 50 years.
Oct
22
Facebook faces further 1m user drop in Europe
Posted in: UncategorizedIt is estimated that the social network already lost three million European users in the second quarter.
Oct
22
The coughing teddy bears / “Tousse” les mêmes?
Posted in: Uncategorized |
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| THE ORIGINAL? Anti-Smoking awareness – Roche – 2017 “The protector bear” – Watch the Case Study Source : Coloribus Agency : Integer TBWA Milan (Italy) |
LESS ORIGINAL Air Pollution awareness – Breezometer – 2018 “The Toxic Toby” – Watch the Case Study Source : Ad Forum Agency : McCann, London (United Kingdom) |
Oct
22
Entering Year 2 of the Uncommon era
Posted in: UncategorizedA year ago, the former top team of Grey London launched a vehicle with the humble aspiration of rethinking the creative business. A year on, how are things going?
Oct
22
Dentsu Aegis Network's Merkle buys digital agency Namics
Posted in: UncategorizedEuropean acquisition will boost customer experience offering.
Oct
22
Agencies are warned: don't insist that clients use only a 'big four' auditor
Posted in: UncategorizedThe accountancy standards body has written to the six major agency groups.
Oct
22
What to expect at this year's ANA annual conference
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It’s been a year since the Association of National Advertisers gathered in Florida for its biggest annual event, and to quote Kelly Clarksonwho will entertain at this year’s gatheringa lot has happened since u been gone. Data privacy legislation is sweeping the world, and the FBI is now involved in a criminal investigation into agency media-buying practices. In short, there’s a lot to talk about for the 3,000 industry execs who will crowd the sold-out Rosen Shingle Creek in Orlando for the 2018 Masters of Marketing event, which begins Wednesday. Below, a primer.
The feds are watching
Please raise your hand if you want the FBI to investigate your media deals. The ANA recently confirmed reports that the FBI has asked for cooperation in its probe into media-buying practices, but since the ANA doesn’t have any direct information (per its deal with K2 Intelligence, which did a 2016 report on the subject), it’s asking members if they wish to cooperate. The question is, who will want to?
Oct
22
Infographic: How Brands Can Target Millennial Women During the Holidays
Posted in: UncategorizedBrands that want to capitalize on millennial holiday shopping need to focus on becoming a hot topic of conversation. According to new research from PopSugar Insights, 40 percent of millennial women cite talking with friends and family as a top influence when it comes to shopping for the holidays, compared with less than 10 percent…
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