Hasta La Creative!

We turned the tables on the mentors from Nabs’ Fast Forward scheme this year to find out what they learned from the young teams they helped.

Untold Studios will be led by chief executive Darren O’Kelly and chief creative officer Neil Davies.

Are you ready for Day 2 of the ANA Masters of Marketing Conference? We are, after a special Ad Age dinner last night and a rip-roaring performance by American Idol Kelly Clarkson. Today’s agenda includes presentations by Kohl’s, AmEx, Denny’s, Clorox, Rodan & Fields, Verizon and IBM — and that’s just before lunch. So lace up your running shoes to sprint from stage to stage in search of ways to find growth.

As Clarkson sings, “What doesn’t kill you makes you stronger.”

Be sure to check back several times today for our dispatches from the trenches — er, ballrooms — at the Rosen Shingle Creek. For yesterday’s going on, check out our Day 1 blog here.

Continue reading at AdAge.com

New York City wants to make an old naval yard in Brooklyn a hotbed for virtual reality and augmented reality. City officials, professors and entrepreneurs on Thursday gathered in Brooklyn’s Navy Yard for the opening of RLab, a 16,000-square-foot center that will house AR and VR startups while also providing research, education and training for…

SodaStream is on a mission to reduce the amount of plastic people use. That’s why, earlier this month, the company embarked on a project to clean up plastic in Honduras. That’s also why, while there, SodaStream unveiled a new contraption: Deemed the “Holy Turtle,” the device is a 1,000-foot-long floating unit that allegedly cleans open…

Music and artists are the backbone(s) of culture. They frame fashion, drive social media conversation, invent dance moves and memes and are a loss-leader lynchpin of the first trillion-dollar company. We’ve watched brands like Kanye West’s Yeezy and Rihanna’s Fenty Beauty turn entire categories on their head and generate millions in profit as a result….