Hasta La Creative!

Women are hired into half of all positions in marketing, media and communications but make up just 36% of leadership posts.

Just in time for Halloween, The New Yorker is out with a playful trick-or-treat-themed coverwith a political edge. The work of illustrator Mark Ulriksen, a longtime contributor to the magazine, it shows President Donald Trump striking fear into the hearts of trick-or-treaters. Trump looks entirely self-satisfied as he totes two overstuffed jack-o’-lantern candy bucketspresumably a nod to Trump’s documented personal treat-related priorities (see “Trump gets 2 scoops of ice cream, everyone else gets 1and other top lines from his Time interview,” via CNN in May 2017) and, well, his approach to fiscal policy (“The Trump Tax Cuts Did One Thing: Give Rich People More Money,” per New York Magazine’s Jonathan Chait last month).

In a brisk interview with Ulriksen conducted by New Yorker Art Editor Franoise Mouly, he mostly talks about his family Halloween traditions, but he does briefly address the political subtext of the Nov. 5 cover:

Mouly: Your previous Halloween covers have featured a haunted version of the Capitol and some colorful characters in Congress. We’re sensing a theme.

Continue reading at AdAge.com

Film, Online
Ing Bank

ING doesn’t like to be just a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat – into the means to achieve the things that you want effortlessly and pain free. Through this campaign we visualize the everyday lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life.

Advertising Agency:McCann, Prague, Czech Republic
Chief Creative Officer:Razvan Capanescu
Group Creative Director:Jiri Horut
Marketing Director:Nik Van Dam
Production Company:Armada Films s.R.O
Post Production:RUR
Director:Robert Nylund
DoP:Martin Matiasek
Editor:Lenka Hojková
Art Directors:Hayley Smith, Jiri Horut
Copywriters:Aidan Whitley, Aleš Brichta
Account Director:Hana Prokopová, Jaroslav Malina
Account Manager:Eliška Menclová
Pr Officer:Alice Reindlová
Head of media production:Jitka Baldwin
Producer:Filip Sirovy, Christian Zethner
Line Producer:Petr Slavik
Audio Post Production:Soundsquare

During the first day of Advertising Week in October, Scott Howe, CEO of LiveRamp, prepared to get on stage with Epsilon’s President of Data Practice, Stacey Hawes, who for years had been one of his top competitors.

Howe had an epiphany that day, he says, as it marked the official close of IPG’s acquisition of Acxiom Marketing Solutions, LiveRamp’s then-parent company. Its departure released LiveRamp from some of the conflicts of interest that came with being owned by Acxiom.

“It suddenly hit me: Stacey had been my rival for seven years, but now she had become one of our biggest partners,” Howe, who previously served as CEO and president of Acxiom before the deal closed, says. “As I walked around Ad Week, I didn’t see a single competitor; Merkle, IPG, Publicis, every direct brand, every marketing cloud purveyor, we could now work with everyone post-AMS.”

Continue reading at AdAge.com

It takes longer for black cats to get rehomed than cats of other colours, according to RSPCA data, due to long-standing superstitions.

Brand marketers spend a lot of time crafting stories and monitoring customer interaction for consistency and positive engagement. But in today’s digital world, a message sent into the social sphere is no longer under the brand’s control: it belongs to the brand’s audience. And that can be terrifying. One misstep, one misunderstood message is all…

Google is teaming with Disney and Penguin Random House’s Little Golden Books to add more pizzazz to bedtime stories. The companies debuted a sponsored feature on Monday that will match sound effects and music to various points in 10 Disney children’s books when read aloud. The app, which marks Google Home’s 10th partnership project with…

Film, Online
Ing Bank

ING doesn’t like to be just a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat – into the means to achieve the things that you want effortlessly and pain free. Through this campaign we visualize the everyday lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life.

Advertising Agency:McCann, Prague, Czech Republic
Chief Creative Officer:Razvan Capanescu
Group Creative Director:Jiri Horut
Marketing Director:Nik Van Dam
Production Company:Armada Films s.R.O
Post Production:RUR
Director:Robert Nylund
DoP:Martin Matiasek
Editor:Lenka Hojková
Art Directors:Hayley Smith, Jiri Horut
Copywriters:Aidan Whitley, Aleš Brichta
Account Director:Hana Prokopová, Jaroslav Malina
Account Manager:Eliška Menclová
Pr Officer:Alice Reindlová
Head of media production:Jitka Baldwin
Producer:Filip Sirovy, Christian Zethner
Line Producer:Petr Slavik
Audio Post Production:Soundsquare