Hasta La Creative!

Hulu is aiming to generate 50 percent of its advertising revenue from non-intrusive ad formats by 2021, up from less than 10 percent now, according to Peter Naylor, who leads ad sales for the streaming video platform. To get there, the company says it will lean more on cultural moments and seasonal events as it assembles sponsorships that create ad opportunities beyond commercial breaks.

Its biggest effort yet along those lines is this year’s “Huluween” promotion, in which the company is packing Halloween-themed content such as the new Jason Blum series “Into the Dark” into a hub where advertisers can integrate their brands.

Traditional TV has long played up seasons and holidays in programming, promotions and sponsorships. But that’s not as easy for so-called over-the-top streaming platforms that lack a communal live feed.

Continue reading at AdAge.com

Pinterest announced two new measurement partners Monday morning: Oracle Data Cloud’s Moat for viewability, and NinthDecimal for foot traffic. Head of measurement sciences and insights Gunnard Johnson said in a blog post announcing the two new partners that Pinterest has averaged 90 percent viewability for its in-application ads since teaming up with Moat, compared with…

Back in 2016, Malibu became the first drinks brand to incorporate NFC technology into its bottles on a wide scale. This summer, the company did again – but on a scale six times bigger. But what’s it all for?

Interpublic shop will set up a new team based in Germany to service the account.

HuffPost relaunched its lifestyle site today to offer a “no BS guide to modern life,” said HuffPost editor in chief Lydia Polgreen. The tone of lifestyle websites, Polgreen said, tends to make people feel bad about their lives–from their weight being wrong to not being financially successful enough. After embarking on its Listen to America…

To celebrate 50 years of covering groundbreaking, business-changing creative work, Campaign selected the absolute cream of the crop to produce a list of the 50 brands with the best ads.

To celebrate 50 years of covering groundbreaking, business-changing creative work, Campaign selected the absolute cream of the crop to produce a list of the 50 brands with the best ads.

It’s Advertising Week. Another opportunity to get together, collectively pat ourselves on the back and talk about how dedicated we are to fixing this whole “diversity issue.”

Thanks to a huge amount of effort from specially formed organizations (that we will all take credit for), progress has been made. According to the 3% Movement, 29 percent of creative directors in the U.S. today are now women. The industry has realized that representation matters, and many businesses are finally taking real action and committing to a more diverse workplace, not just adding a few token women to an agency’s creative leadership.

We’ve actively made an effort to promote women into leadership roles. We’ve leveled the playing field, and women finally have access to the opportunities and recognition they deserve. Problem solved! Now all we have to do as women is work hard and show everyone what we are made of, and we will all rise to the top right?

Continue reading at AdAge.com

With its sleek open-concept stores, MedMen–one of the earliest and perhaps best-known players in the retail cannabis scene–is inadvertently creating the template for the modern-day marijuana dispensary. And what you’ve read is true: It looks and feels a lot like the Apple Store. Adweek recently toured the company’s New York medical marijuana dispensary, one of…

Perrigo has consolidated its UK creative account, parting ways with Lucky Generals and The Corner.