Hasta La Creative!

For more than a decade, Home Depot has been quietly awarding its vendors for innovative products. Now, the home improvement retailer is making its Innovation Awards public for the first time by labeling winners with a new sticker seal so consumers get the message.

“This award represents the best of the best,” says Lisa DeStefano, VP of brand marketing and creative at Atlanta-based Home Depot, noting that Home Depot employees engage in a secret and energetic nomination process around the annual event. “Innovation is one of the fundamental things we think the customer counts on us for.”

The award, given annually, highlights 10 products that create more value and convenience in the home improvement space for customers. This year’s three topmost winners include a set of lightweight battery-operated power tools; a special slip-proof tile, and a set of LED lights that create different color temperatures.

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Twitter is settling in for the 2018 Major League Baseball postseason with five special livestreamed pregame shows, as well as hashtag-triggered emojis for every playoff club. The schedule for Twitter’s livestreamed pregame shows–which will feature highlights, breakdowns and analysis and be available exclusively via live.twitter.com/mlb and @MLB–follows (all start times are two hours before that…

Hulu nearly overpowered all the competition in video advertising this week with a celebrity campaign trying to position the service as just too good. It couldn’t take the top spot though, narrowly trailing a returning T-Mobile campaign.

As always the chart reflects both so-called organic, voluntary views and paid advertising, which predominates.

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Twitter provided an update on steps that it is taking to help protect the integrity of the upcoming midterm elections in the U.S. Vice president of trust and safety Del Harvey and head of site integrity Yoel Roth detailed developments across three areas: Twitter Rules; detection and enforcement; and product improvement. Twitter Rules Harvey and…

Facebook introduced new tools and programs to help combat cyberbullying and harassment on the social network, including an easier way to deal with multiple comments simultaneously. Global head of safety Antigone Davis detailed the social network’s new comment moderation process in a Newsroom post, saying that people can now hide or delete multiple comments at…

(TrendHunter.com) Companies across all industries are making use of 3D-printing techniques. From making the product more affordable and sustainable to experimenting with new types of materials, the technology has…