(TrendHunter.com) Fashion label Freshjive launched its latest collection designed for the Fall 2018 season full of menswear goods that boast clean designs. The official editorial for the collection was shot by the…
The binary nature of the national discourse about Supreme Court nominee Brett Kavanaugh is starkly rendered in tabloid-newspaper form this morning. Rupert Murdoch’s New York Post goes with a punny headline, “Place Your Bretts”the meaning of which becomes clear when you glance at the bulleted subheads just below: “86% of GOP women back him” and “McConnell: We will vote this week.” The paper neatly avoids a specific front-page mention of any of the negative news about Kavanaugh that emerged on Monday (e.g., “Yale classmate to tell FBI of Brett Kavanaugh’s ‘violent drunken’ behavior,” per NBC News).
Meanwhile, the Tronc-owned New York Daily News goes with the headline “Kav’s Boozy Brawl” and the subhead “Questioned by cops in ’85 bar fight while at Yale.” And note the paper’s photo selection of the judge grimacing in belligerent defiancea facial expression that he, of course, displayed repeatedly during his U.S. Senate Judiciary Committee testimony last Thursday, and which has turned him into an internet-ready meme.
The New York Post, naturally, offers a more neutral shot of the judge looking a bit cranky, perhaps, but not raging.
U7 is Unruly’s answer to trust and transparency issues in adtech.
The father of the web’s new venture could disrupt the digital advertising model as we know it, but ad industry chiefs are sceptical that consumers are willing to take on the bother and cost of stewarding their own data.
When Hxouse (pronounced House), the mentoring and incubator program for Toronto’s emerging artists, entrepreneurs and other innovators formed by The Weeknd’s creative director La Mar Taylor, launches next month, it will do so with the support of Twitter Canada. After all, it was on Twitter where the idea for Hxouse spread its wings. “Since the…
The International Olympic Committee will livestream select competitions from the Youth Olympic Games Buenos Aires 2018 exclusively on Twitter and Olympic Channel beginning Monday, Oct. 8. The schedule for the livestreams, which can be accessed via @OlympicChannel, follows (all times ET): Monday, Oct. 8, 2:05 p.m.: Men’s and women’s individual breaking finals (dance) Thursday, Oct….
The International Olympic Committee will livestream select competitions from the Youth Olympic Games Buenos Aires 2018 exclusively on Twitter and Olympic Channel beginning Monday, Oct. 8. The schedule for the livestreams, which can be accessed via @OlympicChannel, follows (all times ET): Monday, Oct. 8, 2:05 p.m.: Men’s and women’s individual breaking finals (dance) Thursday, Oct….
To meet the intensifying demands of running global businesses with relentless change, we need to improve the way we grow our leaders from the ground up. Otherwise we risk idling into irrelevance. Everything about our marketplace, from who customers are to how they engage with media to how we understand and reach them, looks to…
To meet the intensifying demands of running global businesses with relentless change, we need to improve the way we grow our leaders from the ground up. Otherwise we risk idling into irrelevance. Everything about our marketplace, from who customers are to how they engage with media to how we understand and reach them, looks to…
New original design series Get a Room With Carson & Thom debuts on Bravo Friday, Oct. 19 at 9 p.m. ET/PT, and Bravo Media teamed up with Pinterest on a contest that gives Pinners the chance to win a professionally designed living room or bedroom for their home. Fans can enter here through Oct. 12…
New original design series Get a Room With Carson & Thom debuts on Bravo Friday, Oct. 19 at 9 p.m. ET/PT, and Bravo Media teamed up with Pinterest on a contest that gives Pinners the chance to win a professionally designed living room or bedroom for their home. Fans can enter here through Oct. 12…
(TrendHunter.com) From Pac-Man and Space Invaders to Pitfall and Dig-Dug, the retro gaming offerings of the 70s and 80s defined a generation. Now gamers of all ages have the chance to relive the classics with…
Headlines would suggest that TV is dead, or at least is enduring a slow death.
The reality is that TV viewing is very different than what it was three years ago, let alone 10. How we define “TV” is still being debated. Is it the content, device or pipe that presents it to the viewer? But one thing is clear: With the proliferation of devices now powering TV content in the home, the living room dynamic has radically changed.
The new living room is a hybrid environment, home to the best of linear and digital television. While viewers are increasingly choosing to build their own schedulescomprising a blend of live, on demand and DVRthey tend to gravitate toward the best (and usually largest) screen possible.
After months of quietly piecing together TV ad sales deals incorporating out-of-home audience measurement, Turner Sports is now prepared to make the recently-adopted ratings metric a much more integral part of its negotiations with advertisers.
According to Lorie McCarthy, senior VP and general sales manager of Turner Sports, the company is increasingly cutting deals with advertisers that include guarantees based on both traditional linear TV ratings and out-of-home deliveries. Clients particularly have been interested in kicking the tires on Turner’s new UEFA Champions League package; since McCarthy and her team began started pitching the 46-match soccer showcase earlier this year, more than half of those deals have been transacted against ratings estimates that include the out-of-home audience.
Now in its second week of covering the UEFA Group Stage matches, TNT’s most visible soccer supporters include Geico, AT&T, Expedia, Quicken Loans, Carl’s Jr., Progressive and Fruit of the Loom. (Geico is the official pregame sponsor of TNT’s UEFA telecasts, while AT&T is backing the halftime show. Ad frequency estimates courtesy of iSpot.tv.) Given that TNT’s four weekly UEFA matches will air well outside of prime-timematch days are Tuesday and Wednesday, from 1 p.m. to 5 p.m. ETadvertisers may expect to enjoy a considerable ratings lift thanks to European football enthusiasts who duck out of the office to catch up on the action at their local pub.
Google is investing a lot into its Google Cloud business and wants to attract enterprise consumers (and compete against Amazon Web Services that currently has a dominant market share). Google challenged Herezie to reach high-profile CEOS of huge companies in order to introduce them to its superior cloud offering. Herezie came up with a brilliant idea that uses data in a creative way and relies on a very non-digital medium to sell a digital product: books. But not any book. A book that tells the future of your professional life.
How does it work? A boatload of data was fed into Google Cloud that was able to predict from it what the next ten years of a CEO would look like. Herezie then teamed up with a renowed publishing house and expert ghostwriters to pen unique biographies of ten CEOs of the largest firms in the country. An esteemed economist also wrote the foreword for each book. And only one copy of each book was produced that was hand delivered to each CEO.
Imagine the surprise they got when they received their future biography. That’s a heck of a salespitch.
Every Friday, Bet.pt launches a promotion with the best odds. Odds so good, that some people don’t even bother to wake up on any other day. To prove it, NOSSA, a Lisbon based agency, created a campaign where you could try to wake him up. The man who only wakes up on Friday, slept in micro website designed for the campaign, where everyone could try hundreds of ways to wake him up: baseball bats, tickles, fire, water, roosters and even a strip tease. There were hundreds of ways to try, but only way to do it: wait, until Friday.
Product Description: HiFi Klubben is a Nordic retailer that sells quality hifi-products with a very strong focus on sound quality. They’re known as the region’s leading experts on quality hifi and great sound, and is the go-to store for anyone looking for the best in speakers, amps, turntables and streaming systems.
Short explanation of creative idea: We live in a time where no one listens. But remember, listening is a gift. It can turn everything upside down. This powerful campaign for HiFi Klubben urges us all to listen to each other, to the other side of the story and to the World around us. The Welcome Listeners campaign reminds everyone that listening is a gift and invites us all to join a community of like-minded listeners at HiFi Klubben.
Headlines would suggest that TV is dead, or at least is enduring a slow death.
The reality is that TV viewing is very different than what it was three years ago, let alone 10. How we define “TV” is still being debated. Is it the content, device or pipe that presents it to the viewer? But one thing is clear: With the proliferation of devices now powering TV content in the home, the living room dynamic has radically changed.
The new living room is a hybrid environment, home to the best of linear and digital television. While viewers are increasingly choosing to build their own schedulescomprising a blend of live, on demand and DVRthey tend to gravitate toward the best (and usually largest) screen possible.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
