Hasta La Creative!

Nesta semana descobrimos os segredos escondidos na mente em “Flores para Algernon” de Daniel Keyes . OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Amazon ======== COMENTADO NO EPISÓDIO Zenklub – Agende uma aula de treinamento vocal! ======== FALE CONOSCO . Email: caixadehistorias@b9.com.br . Facebook: www.facebook.com/caixadehistoriaspodcast . Twitter e Periscope: twitter.com/caixa_historias . …

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O Uber lançou esta semana um serviço de scooters na cidade de Santa Monica, nos Estados Unidos. Também conhecidos como patinetes elétricos, os meios de locomoção já estão presentes em algumas regiões norte-americanas graças a uma dúzia de startups localizadas, mas a cidade californiana será a primeira a receber um serviço do tipo pelas mãos …

O post Uber lança serviço de patinetes elétricos nos Estados Unidos apareceu primeiro em B9.

In a letter in The Washington Post addressed to Dr. Blasey, Ms. Chung says she was assaulted by her family doctor about 50 years ago.

Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this year.

Facebook is asking brands for $100,000, down from at least $250,000, to participate in the tightly controlled, guaranteed quality video marketplace, according to advertisers familiar with the program. The commercials appear in Facebook Watch, the year-old video service that features shows like “Ball in the Family,” a reality show about the basketball-playing Ball brothers. There are also shows from publishers and TV studios, and Facebook splits ad revenue with them.

Now, advertisers can buy ad space directly from Facebook, not through the programmatic, automated self-service platform, and that way it can place ads in videos it has reviewed. Facebook calls the new offering “in-stream reserve buying,” and it’s a rival ad product to Google Preferred, a similar program that commits to only run ads in the top videos on Google and YouTube. Facebook also now allows brands to buy ads in individual Watch shows, and pick categories of videos to sponsor like sports, .

Continue reading at AdAge.com

Will Smith says you can be a legend

A round of cheers went up from today’s Advertising Week audience when actor Will Smith told attendees — who live and die by metrics — to have the courage to ignore the data if your instinct tells you otherwise. “Nothing is more valuable than your gut,” Smith says. “The metrics are there to help you train your gut because at the end of the day you have to make the call on the extraordinary. The metrics keep you in the ordinary. The thing that succeeds is going to be way outside what somebody even thought was possible.” Often, he says that means “You’ve got to make a call when everybody says no. That’s the one that makes you a legend.” — Garett Sloane

Domo arigato, Mr. Bogusko

Continue reading at AdAge.com

“I feel like I’m getting a fourth bite of the entertainment apple,” says 50-year-old Will Smith. He’s been a rapper, actor and film producer, and now he’s a YouTube star with 3.7 million subscribers on YouTube; his latest video called “The Jump” garnered more than 17 million views in a week. “The Jump” featured Smith helicopter-bungee jumping into the Grand Canyon.

Smith’s talk at Advertising Week turned into a motivational session for industry players in the audience and he won the crowd with some candid comments about everything from Hollywood to infidelity. Here are six gems from the fresh prince:

On ‘Wild Wild West’

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It’s not the first time the brands have collaborated — evidence donuts made with Oreos, Oreo-flavored drinks, and even Dunkin’ Donuts mocha-flavored Oreo cookies. Fans of both brands were excited about their possible return, particularly Oreo-flavored iced coffee, which was initially released in 2015.

The Twitter effort was meant to seem chatty but often came across as a bit calculated, including some posts with detailed illustrations of mock products.

But it became less fun after stories about a Dunkin’ Donuts worker dumping water on a man resting at a table at one of its Syracuse locations, an incident that was captured on video, began circulating. Some people responding to what should have been a fun little Twitter chat between Oreo and Dunkin brought up the incident.

Continue reading at AdAge.com

The Twitter NWHL Game of the Week will return for the 2018-19 season as the result of another partnership between the National Women’s Hockey League and the social network. The NWHL will produce 16 regular season games, the 2019 NWHL All-Star Game and the Isobel Cup Playoffs exclusively for Twitter and available to logged-in and…

It’s often said that the scariest three words someone can hear are “you have cancer.” It becomes ever more intimidating in the following days and months when people have to prepare for what’s next. But what is next? Many take to the internet to answer that question but end up signing off even more distressed….

Bullying, both in and out of schools, has been an issue for decades, even centuries. In recent years, the stories we’ve heard of bullying and the research that shows the impact it has on our children has become more and more worrying. Gone are the days of brushing these issues under the rug–now is the…