Hasta La Creative!

Film
Toyota

Advertising Agency:Saatchi & Saatchi, Los Angeles, USA
Production Company:Goodoil
Director:Joel Kefal
Sound Design:Clive Broughton
Music Composition:Cam Ballantyne

Film
Audi

No explosions, no complicated simulations, but something opposite. The simplicity and the art of smooth postproduction. W+K Tokyo, Taiyo Kikaku and amazing Ian Pons Jewell for Audi Japan and Audi A7 Sportback model launch in Japan that focuses on the concept of feeling free.

Advertising Agency:Wieden+Kennedy, Tokyo, Japan
Director:Ian Pons Jewell
Production:Taiyo Kikaku
Postproduction Studio:Juice.Pl

Online, Mobile
Peta

Advertising Agency:Kolle Rebbe, Hamburg, Germany
Chief Creative Officer:Fabian Frese
Executive Creative Director:Andreas Brunsch
Creative Director:Nicole Holzenkamp, Christian Rentschler, Lorenz Ritter, Alexander El-Meligi
Account Manager:Lea Zaydowicz
Art Director:Martin Bergmann, Robin Janitz
Copywriter:Max Wort
Agency Producer:Rachel Hoffmann, Ole Brand
IT:Ugur Ilgin
Editor:Falko Tilgner, Alexander Hildenberg, Yannis Panther
Grading:Falko Tilgner, Alexander Hildenberg, Maik Sperling
Vfx:Maik Sperling
General Manager:Alexander El-Meligi
Projetct Manager:Deborah Montag
Digital Producer:Deborah Montag
3d Artist:Daniel Harrison, Mirko Wiedmer, Bastian Hantsch
Designer:Robin Janitz
Ux Designer:Michael Schmück
Lead Creative Engineer:Christopher Baumbach
Creative Engineer:Franziska Neu, Sebastian Schuchmann, Sam Bäumer
Web Developer:Michael Sturm
Producer:Juliane Geusendam
Director:Frank Schlotterbeck

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Say adieu to the name “Tronc,” one of the most mercilessly mocked corporate rebrands in recent memory. For employees of the company’s publications, including the New York Daily News and Chicago Tribune, “the two-year-plus nightmare of being known as Tronc (short for Tribune Online Content) is finally coming to an end, and their company will once again be known as Tribune Publishing,” Ad Age’s Simon Dumenco writes. Biotech entrepreneur Dr. Patrick Soon-Shiong, a Tronc shareholder, foreshadowed the moniker’s demise months ago when he called it a “sad, silly name.” Others have called it much worse. Washington Post columnist Karen Tumulty tweeted that it “took a while for high-priced consultants to realize that ‘Tronc’ sounded like someone passing gas in a bathtub.”

The $9 million man

In the debate over Supreme Court nominee Brett Kavanaugh, both sides have been filling up the editorial pages with their opinions. But the pro-Kavanaugh camp has spent more money on TV ads twice as much, according to an Ad Age Datacenter analysis. Ad Age’s Simon Dumenco writes:

Continue reading at AdAge.com

Omnicom shop will handle global media strategy, as well as programmatic and media buying.

Leading UK marketers celebrate the most iconic British brands from the past five decades

Retailer will ‘own’ weather on both channels for the next three months.

Wieden & Kennedy London delivers an ode to those who take the road less traveled in a stylish ad for the Civic.

It’s rare enough for an ad campaign to break into popular culture in any lasting way, but even among that elite roster, The California Raisins are in a class all their own. In the 1980s, the animated band of wrinkled and purple R&B singers were absolutely everywhere, starting in TV ads and soon branching out…

A new study from Harvard Business School challenges the effectiveness of open office plans, an icon of modern advertising agencies, stating that they actually decrease interaction and collaboration among employees. I’m not crazy enough to dispute Harvard’s thorough research, but before we start putting walls up everywhere, I’d like to suggest there’s more to consider…