Hasta La Creative!

The group created a bespoke agency unit for the business, according to people with knowledge of the matter.

Media
Nissan

Advertising Agency:TbwaBrussels, Belgium
Creative Director:Bout Holtof, Jeroen Bostoen
Creatives:Thomas Driesen, David Maertens
Copywriters:Eric Debaene, Vincent Nivarlet, Albin Barry
Retoucher:Marianne Gualtieri
Account:Raisa Vanvoorden, Molly Vu Duc
Traffic Planner:Xandra Van der Mersch, Laurie Herbots
Production Company:MAKE
Producer:Lieselot Ral
DoP:Gunter Blokken
Director:Gunter Blokken
Video Editor:Liesbeth Smets
Sound:Jan Pollet
Digital Team:Fabio Lo Cascio, Tom de Keukelaer, Marie Simon, Digitas
Media Planning:Gabriel Teleman, OMD BEL, Edwin Lether, OMD NL
Pr:Tine Clauwaert, Aurélie Coeckelbergh, Pride

Print
Disque-Denúncia

Disque-Denúncia Rio is a call center that, in partnership with the Department of Public Safety, receives denunciations from citizens that experience or witness criminal actions, transferring them to the authorities. The campaign highlights the guarantee of anonymity and the integrity of those who call to make a denunciation, stimulating the fight against violence in Rio.

You Reveal The Crime.
We Don’t Reveal You.

Advertising Agency:Nacional Comunicacao, Rio de Janeiro, Brazil
Creative Directors:Paulo De Tarso, Ricardo Machado
Art Directors:Durval Filho, Bruno Armound
Copywriter:Bruno Armond
Photographer:Rudy Huhold

As WPP agency leaders prepare to find out the answer, a picture is emerging of their new chief executive as a “steely decision-maker” who is unafraid to upend tradition and keen to impress clients.

Instagram appears to be testing a new privacy setting that would enable it to share its users’ location histories with parent company Facebook. Developer and blogger Jane Manchun Wong shared the tweet below containing a screenshot of the location history feature within Instagram’s privacy settings. Instagram, as a “Facebook Product”, is testing Facebook Location History…

Media, Promo, PR
Women In Need

To address the growing sexual harassment in public transport, WIN created an app ‘2six4’ that helps women contact their friends and the police with just a click. To create awareness about the app and fight sexual harassment, we found the solution inside the public transport itself – ‘Viridu Alert’. We collaborated with a famous local Viridu singer, Suranga Kavee and created a song that carried a strong message for predators lurking in buses and trains. It also encouraged bystanders to come forward and help. During their performance, Suranga and his pupils informed passengers about the ‘2six4’ app that women can use in an emergency situation. For a change, Viridu Singers performed not just to earn a living but also for a good cause. Using Viridu as a medium we spread awareness about the issue and also gave people a solution in the form of an app, at their fingertips.

Advertising Agency:BBDO Lanka, Sri Lanka
Managing Director:Santosh Menon
Creative Chairperson:Ruchi Sharma
Senior Art Director:Rogger Kenneth Schales
Acd:Gihan Rodrigo, Chanuka Wijayasinghe
Agency Producer:Laungston Costa
Viridu Singer:Suranga Kavee
Senior Creative:Ameya Mone
Junior Sinhala Writer:Kasuni Chandrasena
Senior Planner:Chanithi Gunasekera
Junior Account Executive:Lambodran Ramanan
Final Artist:Sampath Chaminda
Art Director:Akila Harison

Kraft Heinz Co. is joining the ranks of Big Food peers with a venture capital fund focused on concepts that are shaking up the food industry, such as supply chain technology and e-commerce.

The packaged-food giant has committed $100 million to start a new firm called Evolv Ventures, which will invest in food technology companies. To lead the Chicago-based fund, Kraft hired Bill Pescatello, a founding member of Peacock Equity, an investment group put together by NBCUniversal and GE Capital.

“There’s a ton of disruption in the food industry driven by technology and new models,” Pescatello said in an interview. Evolv will focus on startups working on supply chains, logistics, e-commerce and direct-to-consumer projects, he said.

Continue reading at AdAge.com

AppNexus CEO Brian O’Kelley is stepping down, the first organizational change since AT&T acquired the ad tech firm in June.

This comes as AT&T’s advertising and analytics unit, Xandr, looks to integrate AppNexus with its team. O’Kelley will take on an advisory role with Ryan Christensen, senior VP of product overseeing all existing AppNexus products and new digital platform products, according to an internal memo from Xandr CEO Brian Lesser.

Layoffs are not expected as part of the integration, according to a person close to the situation.

Continue reading at AdAge.com

ASTI aims to highlight the increase in acid attacks in Europe.

The ‘Battle of the Burger’ will see a selection of London’s burger-makers go head to head to be crowned the capital’s burger champion.