Oct
05
Why Brands Need to Market Experiential Campaigns Like Products
Posted in: UncategorizedThe success of the world’s greatest companies comes back to the quality of their products. A world-class product is irreplaceable to the user and generates word-of-mouth marketing. Many of the world’s most innovative brands are capitalizing on the Experience Economy and consumers’ desire to spend their resources on live experiences, and they are diving headfirst…
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