Hasta La Creative!

Facebook’s political ad police are flagging brands even when their ads are anything but political.

One recent Reebok ad was removed because it didn’t conform to Facebook’s political ad policies, even though all it promoted was a sports bra. Meanwhile, more than two dozen Nike ads were labeled political, but they mostly only featured pictures and videos of sneakers.

When an ad is flagged as political, it is entered into Facebook’s political ad archive. There is no real punishment for the brand other than being incorrectly characterized and having their ads kept publicly on file, revealing information about their marketing strategies, like how much the ads cost and how many people saw them.

Continue reading at AdAge.com

Concluding a high-stakes global creative agency review, Ford has hired BBDO as its lead global brand creative agency. But it will keep WPP for significant pieces of the business, including media planning and buying, shopper marketing and CRM. WPP will also retain Ford’s multicultural and so-called “tier 2” dealer advertising. Wieden & Kennedy is coming aboard as a creative and innovation partner for specific projects, according to Ford.

Ford will also bolster its in-house marketing with 100 global marketing positions tied to brand design, media tools, technologies and partnerships as well as digital labs and customer experience, the automaker announced.

With the review, Ford is targeting $150 million in “annual efficiencies,” as part of what it describes as a “more agile marketing model.”

Continue reading at AdAge.com

The pipeline between the White House and Rupert Murdoch’s media empire continues to flow in both directions, as Fox on Monday announced it has tapped former West Wing communications director Hope Hicks to spearhead the company’s corporate communications and PR apparatus.

The 29-year-old Hicks, who had served as the White House communications director from mid-August 2017 until her resignation last February, will serve as exec VP and chief communications office of the new Fox entity that will emerge when 21st Century Fox’s merger with the Walt Disney Co. is finalized.

While not a direct swap of assets, the tradeoff between the White House and Fox has a certain air of symmetry about it. In June, Former Fox News co-president Bill Shine assumed Hicks’s former post in Washington just two months after allegations that he’d helped cover up a series of sexual harassment incidents forced him to resign. A 22-year Fox News veteran and a loyal soldier to the late Roger Ailes, Shine had been with the organization since its launch.

Continue reading at AdAge.com

The elephant, standing at just under five metres, is part of the conservation organisation’s ‘Stop Wildlife Trafficking’ campaign.

The premium gin is staging an immersive experience in the Harvey Nichols department store in Knightsbridge where visitors can enjoy its latest release, Hendrick’s Orbium gin.

WPP retains media and production, while Wieden+Kennedy is brought on for special projects.

(TrendHunter.com) The October 2018 design trends boast innovations in UX and UI that are extremely function-forward, exceptionally aesthetically pleasing or both. For one, Sipski Shower Wine Glass Holder can be…

As the Murdoch media empire undergoes a dramatic change, it turns to the president’s former communications director.

The premium gin is staging an immersive experience in the Harvey Nichols department store in Knightsbridge where visitors can enjoy its latest release, Hendrick’s Orbium gin.

Brands are being defrauded of up to 96% of what they spend with individual social media influencers, the social media agency behind a tool designed to spot fake engagement has claimed.