Sophie Lewis, who joined Y&R London as chief strategy officer only days before its surprise merger with VML, has been confirmed as chief strategy officer at VMLY&R London.
United Airlines announced it’s expanding its partnership with Dentsu Aegis Network, handing the holding company lead global media and social duties following a review launched this summer. Carat will run media planning and buying on the account, with Merkle handling targeted marketing and 360i running social media. The airline’s creative agency of record is Dentsu-owned…
Você pode nunca ter reparado, mas alguns emojis do Twitter ocupavam mais espaço que outros. Uma peculiaridade na forma como o Unicode lida com os emojis fazia com que alguns dos símbolos ocupassem mais caracteres que outros, principalmente os que foram criados posteriormente, para aumentar a representatividade na plataforma. Segundo o Emojipedia, embora o emoji sozinho possa …
O post Agora todos os emojis do Twitter estão unificados em tamanho apareceu primeiro em B9.
The social justice campaign aims to raise awareness of the women affected by Boko Haram, Nigeria’s militant Islamic extremist group.
The argument in support of allocating resources to social has evolved over time. 2008: We have to because it’s free. 2011: We have to because content is king. 2014: We have to because–authenticity. 2017: Do we have to…? So, what now? What’s the value proposition in a world where organic reach is all but dead…
Despite a growing economy, consumer packaged goods (CPG) brands are reeling from big shifts in consumer behavior. According to one source, 90 of the top 100 CPG brands lost market share in the past year.
The reasons are complex. From record low U.S. birth rates to an insatiable appetite for fresh foods, demographic and psychographic trends are working against the industry. More millennials are living at home with their parents, and their love of meal kits and smartphone-powered food delivery has led to an expanded competitive set.
Yet, stores that primarily sell CPG products are thriving. The grocery sector saw a net increase of 1,785 stores in 2017, led by Dollar General, Dollar Tree and Aldi. The German supermarket chain Lidl debuted in the U.S., building more than 50 stores. The retail chains with the greatest number of store closings don’t primarily sell foodone could make the case that only two sell CPG products at all. So, what gives?
Did you know that you can quickly send photos and videos to your contacts in WhatsApp chats? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application on iOS. Also note, this process is slightly different on iOS and Android. Step 1: Tap the chat you wish to…
Inspired by the latest controversial “shredded” painting by Banksy. The print is made as a side project by the creatives at Garlic. It has not and will not be applied with commercial use without further contacting the client and/or holder of copyright.
Despite a growing economy, consumer packaged goods (CPG) brands are reeling from big shifts in consumer behavior. According to one source, 90 of the top 100 CPG brands lost market share in the past year.
The reasons are complex. From record low U.S. birth rates to an insatiable appetite for fresh foods, demographic and psychographic trends are working against the industry. More millennials are living at home with their parents, and their love of meal kits and smartphone-powered food delivery has led to an expanded competitive set.
Yet, stores that primarily sell CPG products are thriving. The grocery sector saw a net increase of 1,785 stores in 2017, led by Dollar General, Dollar Tree and Aldi. The German supermarket chain Lidl debuted in the U.S., building more than 50 stores. The retail chains with the greatest number of store closings don’t primarily sell foodone could make the case that only two sell CPG products at all. So, what gives?
BlaBlaCar is the Brand that puts the most opportunities on your way, bringing people, moments and experiences closer thanks to its large community, its powerful algorithm and its fixed small prices.
We wanted to show through our film the warm welcome you receive when you arrive, where and when you want, even at the last minute. All these experiences, like also sharing a drive with new people, can be accessible thanks to BlaBlaCar.
The campaign has been broadcast in several countries like : France, Spain, Germany, Russia.
Category: Beyond Madison Avenue
Summary: Kaepernick re-emerged as a marketing icon when Nike started using him in the iconic “Just Do It” campaign’s 30th anniversary.
The cava brand is taking over a central London hair salon, offering visitors pre-Halloween party pampering.
Working in advertising and marketing these days is a wee bit stressful. People are losing their jobs. Accounts are under review. Data scientists keep publishing reports. Agencies keep highlighting their data capabilities. Large-scale consultancies are muscling in on the business. Creativity is under siege. But all the charts, reports and data points in the world…
The Childhood Eye Cancer Trust is marking today’s World Sight Day with a multichannel campaign to raise awareness of retinoblastoma (Rb), a rare cancer that affects babies and children.
Johnston Press, which owns the national newspapers i and The Scotsman, has invited takeovers after admitting defeat on dealing with its debt burden.
Twenty years ago, Brandweek was just a magazine. But in September, it was brought back to life, setting out to become a next-generation summit, a movement and a mindset. Over the course of three days, industry thought leaders like Bozoma Saint John and Jen Rubio shared insights on everything from navigating a brand crisis to…
This year, the steady migration of media companies toward creating OTT offerings has turned into an outright stampede. With brands like Netflix, Amazon Prime and Hulu leading the way, the direct-to-consumer space is now stuffed with competitors like CBS All Access, HBO Now, Showtime, YouTube Premium, Sony Crackle and, most recently, ESPN+, Bleacher Report Live…
Every digital marketer knows that good traffic doesn’t always translate to high conversions. Unless the leads are guided into a system nurturing them throughout the process, they don’t stick around. As a result, all of the likes and shares amount to nothing. That’s a big waste of marketing money. How big, you ask? According to…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
