Hasta La Creative!

In the past President Trump has spoken enviously of the idea of autocratic leaders who never go away (see “Trump praises Chinese president extending tenure ‘for life,'” per Reuters). But Time magazine’s latest cover story, on newsstands Friday, doesn’t imagine the United States will eliminate the presidential term limit anytime soon. Instead, it examines the prospect of life after Trumpbut still revolving around Trump.

In “How Trumpism Will Outlast Trump,” Sam Tanenhaus writes about how a group of political operatives is…

…working to build the intellectual scaffolding to support Trump’s movement long after he leaves power. Too few in number to form a movement, they’re also young and as yet not well known, though some wield surprising influence. One reason is they have big ideas. Another is that they have taken a key lesson of Trump’s risethe rhetoric of economic populismand are trying to do the unthinkable: turn the President’s impulses into a constructive, long-term effort to reform the American economy. They count among them economists, law-school grads, magazine editors and former Tea Party activists. Dispersed throughout Washington, clustered in Senate officeson the staffs of Marco Rubio and Mike Lee, among othersand congregating at think tanks and in small journals, these insurgents are starting to find a warm welcome from a rising class of party voices, including Senators Tom Cotton, Ben Sasse and Tim Scott.

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PepsiCo has moved to end its relationship with VMLY&R after eight and a half years, a client spokesperson confirmed today. The WPP-owned agency has counted Gatorade and Tropicana digital as two of the larger accounts run out of its Kansas City, Kan. headquarters. “Gatorade and digital agency of record VML have enjoyed a successful relationship…

With almost 900 stories submitted from 110 countries, a panel of judges chose 12 stories to highlight to celebrate International Day of the Girl. Working with Girl Rising–a nonprofit that works to eradicate poverty by providing education to girls around the world–HP issued the challenge on International Women’s Day last March as a call-to-action to…

Facebook said it removed 559 pages and 251 accounts that were coordinating the spread of misinformation and spam in the U.S. — and most originated from within the country.

The social network, which has been under fire for facilitating foreign interference in U.S. politics, has found that domestic actors have also been creating fake pages and accounts to attract people with shocking political news, the way they have in the past with celebrity news or health news. Their motivation is mostly financial, the company said.

“The people behind the activity also post the same clickbait posts in dozens of Facebook Groups, often hundreds of times in a short period, to drum up traffic for their websites,” the company said Thursday in a blog post. “And they often use their fake accounts to generate fake likes and shares. This artificially inflates engagement for their inauthentic pages and the posts they share, misleading people about their popularity and improving their ranking in news feed.”

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Thrillist writers and editors came away from the negotiating table with a raise and more in labor talks that took more than a year and included a work stoppage.

One of the sticking points between management at Thrillist, which is owned by Group Nine Media, and the editorial staff, represented the Writers Guild of America East union, was the demand for a starting salary of $50,000, which the union won in the new deal. In an earlier negotiation, Thrillist had offered a minimum salary of $40,500.

The union also won a guaranteed raise of 8.5 percent after the first year, and other benefits regarding vacation days and parental leave.

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Gatorade and VML are splitting up. The WPP shop has handled digital for the sports drink giant since 2010.

“We are proud of our work together and the business results it has achieved but have agreed to part ways,” a Gatorade spokesman stated. “As we look ahead to 2019 we will be evaluating a differentiated model within the digital space.”

She declined to elaborate on the new model or if Gatorade would be looking for a shop to replace VML. The agency declined comment.

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Think of it as all the fun of an outdoor music festival without the crowdsor the outdoors.

In late September, nearly 3,000 people logged on to their Minecraft accounts and got ready to party. The world-building video game has been often used to create larger than life sculptures, buildings, and artworks, but internet-collective Thwip Gang had bigger ideas.

After hosting a Minecraft-based “Birthday Party” for one of their members back in May, the Thwip Gang got to work organizing a full-scale concert completely within the gaming platform. With no more promotion than a few tweets on the organizers’ personal Twitter pages, Coalchella drew in 27,000 listeners over its 8 hours across various streaming platforms. (“Coalchella” because in Minecraft one mines coal, among other minerals. Just go with it.)

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Another 559 pages and 251 accounts were removed from Facebook in a bid to thwart a coordinated effort to use the upcoming midterm elections in the U.S. as a way to make their content appear more popular on the social network and drive clicks to websites that are actually ad farms. Head of cybersecurity policy…