Hasta La Creative!

“CP&B is in my blood,” Alex Bogusky stated in early August when he announced his surprise return to the agency he left in 2010. But while Bogusky remains linked to the Crispin of old, and its award-winning creative run, he is not interested in re-assembling the shop as it once was. “I don’t have any interest in a reunion tour,” he says, noting that “the second time around will be very different.”

That is among the answers Bogusky provided to Ad Age in written responses in his first media interview since returning to CP&B.

Bogusky, who returns with the title of chief creative engineer, also reveals what role CP&B Chairman Chuck Porter played in luring him back (hint: it involves lots of coffee meetings), as well as how he views the AOR model and how he can reconcile a return to mainstream agency life after spending recent years as a consumer advocate railing against the kinds of big brands agencies covet.

Continue reading at AdAge.com

Do you know what ghosting is? It started with online dating, but the practice of disappearing in the middle of a project you’re working on, or a job interview you’re in the middle of, is now widespread. It’s a sickening trend and its end is not now in sight. The LinkedIn post I made about […]

The post Oddly, Workplace Ghosting Is The Trend That Reveals appeared first on Adpulp.

Category: Beyond Madison Avenue
Summary: As the Just Do It campaign turns 30, it’s worth remembering that many of the ads created over the past three decades have also touched on major social issues.

Category: Beyond Madison Avenue
Summary: The least offensive tactic is simply an American flag, or a shot of the New York skyline, with a simple variation on “Never forget.”

Category: Beyond Madison Avenue
Summary: Hot chicken wing and wasabi-flavored Oreos may be coming to a supermarket near you—if you live in China, that is.

Category: Beyond Madison Avenue
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