Hasta La Creative!

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Kohl’s thinks you should “get to Kohl’s to refresh your family essentials”including Nike hoodies and small kitchen appliances from Hamilton Beach. Major League Baseball serves up a 30-second ad for, basically, Enrique Hernndez of the Los Angeles Dodgers. And Allstate pays tribute to the residents of the Carolinas following Hurricane Florence in a spot that focuses on Angel Oak, a famous old tree on Johns Island, South Carolina “that stands for the resilience within us all.”

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The organisation is urging women to future-proof their careers by applying for its annual bursary.

Deal is estimated at between £200m and £220m.

Banking and brokerage firm Charles Schwab will continue working with Universal McCann (UM) as U.S. media agency of record, the company confirmed today. The decision came after a review that began in April when the company issued an RFI and invited other parties to pitch. At the time, a spokesperson said, “as is a best…

From the size of Captain Birds Eye’s boat to the challenges of a He-Man and Dirty Dancing mash-up, the fourth Campaign Underground, in association with Green Room, brought together fresh thinkers from brands, agencies and academia to discuss the intricacies of that thing we call memory.

China and the United States are neck-and-neck in a technology race that could define the future of the economy. That’s the premise of venture capitalist and former Google executive Kai-Fu Lee’s forthcoming book, AI Superpowers: China, Silicon Valley and the New World Order, which argues that China is rapidly gaining on the U.S. in artificial…

Instagram appears to be testing two potential new features: the ability to add hashtags to posts without having those hashtags appear in the captions, as well as the option of setting specific locations where posts or Stories can be seen. Developer and blogger Jane Manchun Wong shared screenshots of the features in two tweets, and…

When it started last year, the Advertising ID Consortium promised to level the playing field in the digital advertising sector, amassing the support of dozens of independent ad-tech companies eager to reduce advertisers’ reliance on “the duopoly.” The rollout saw AppNexus, Index Exchange, LiveIntent, LiveRamp and MediaMath all pledge to create a standard framework to…

A Universal e os responsáveis pelos direitos da franquia penaram, mas pelo visto agora a produção do 25° capítulo da série “007” deve entrar em movimento conforme o diretor Cary Fukunaga foi contratado para assumir o comando da próxima aventura de James Bond. O anúncio é feito praticamente um mês depois da saída um tanto …

O post Depois da saída de Danny Boyle, Cary Fukunaga é o novo diretor do próximo “007” apareceu primeiro em B9.

Na onda do lançamento do filme “O Predador”, a Reebok divulgou um sneaker inspirado no personagem da franquia, o Reebok DMX Run 10. Cada parte do sneaker foi pensada pra homenagear a obra cinematográfica: a camuflagem faz referência ao manto de invisibilidade que o Predador usa para aproximar-se de sua presa. As línguas internas têm as frases “por …

O post Novo tênis da Reebok é inspirado em “O Predador” apareceu primeiro em B9.